Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified organization. This alignment allows for high-impact marketing activities, boosts sales effectiveness, and grows revenue. It moves away from the traditional siloed approach, advocating for a seamless customer experience throughout the buyer's journey.
Aligning sales and marketing teams offers several advantages:
Achieving harmony between sales and marketing involves:
Challenges in aligning sales and marketing can include:
Key metrics to track the success of sales and marketing alignment include:
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