Competitive Intelligence (CI)

Learn about multi-touch attribution, including benefits of multi-touch attribution, & implementing multi-touch attribution models.

Learn about technographics, including understanding technographic data segmentation, & the benefits of leveraging technographics.

Learn about objection, including understanding objections in sales, types of common sales objections, & handling objections effectively.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Learn about virtual selling, including advantages of virtual selling, key strategies for successful virtual selling, & virtual selling vs. traditional selling.

Learn about account-based everything, including implementing account-based strategies, & key principles of account-based alignment.

Learn about agile methodology, including understanding the principles, benefits of agile methodology, implementing agile in sales, & common agile frameworks.

Learn about cloud storage, including benefits of using cloud storage, comparison: cloud storage vs. local storage, & how to choose a cloud storage provider.

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

Learn about tire-kicker, including identifying tire-kickers in sales, strategies to engage tire-kickers, & converting tire-kickers to buyers.

Learn about the 80/20 Rule, including applying the 80/20 rule in sales, maximizing efficiency with 80/20, & 80/20 rule versus traditional methods.

Learn about customer retention cost, including strategies to reduce retention costs, & critical metrics for measuring retention success.

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Learn about MEDDICC, including implementing MEDDICC effectively, key elements of MEDDICC, & MEDDICC versus traditional sales models.

Learn about sales prospecting, including strategies for effective sales prospecting, key tools for sales prospecting, comparing sales prospecting and lead g.

Learn about CDP, including how it enhances outbound sales, its benefits, implementing CDP tools, and CDP vs. CRM.

Learn about D2C, including understanding D2C dynamics, benefits of direct to consumer, building a D2C strategy, & challenges in D2C marketing.

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Learn about forward revenue, including calculating forward revenue accurately, & the impact of forward revenue on decision-making.

Learn about triggers, including identifying effective sales triggers, crafting compelling trigger-based messages, triggers vs. traditional sales approaches.

Learn about key accounts, including identifying key accounts criteria, strategies for managing key accounts, key accounts vs. regular accounts: understanding the differences.

Learn about sales conversion rate, including maximizing your sales conversion rate, & factors influencing conversion rates.

Learn about SAM, including serviceable available market explained, SAM and market segmentation, & importance of SAM in business planning.

Learn about cold call, including mastering cold call techniques, optimizing success in cold calls, & comparing cold calls and warm calls.

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Learn about champion/challenger test, including benefits of champion/challenger tests, & implementing champion/challenger in sales strategy.

Learn about always be closing, including implementing ABC in your sales strategy, key strategies for effective closing, & ABC vs. other sales techniques.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about PPC, including crafting effective PPC ad campaigns, key benefits of PPC advertising, comparing PPC with organic search, and optimizing your PPC strategy.

Learn about subscription models, including how subscription models work, advantages of subscription models, & implementing subscription pricing.

Learn about FAB technique, including implementing FAB in sales strategies, benefits of the FAB technique, & FAB vs. other sales techniques.

Learn about SFDC, including overview of Salesforce.com (SFDC), key components of SFDC, benefits of using SFDC, & popular SFDC integrations.

Learn about trade shows, including maximizing your trade show impact, & trade show vs. virtual expos: understanding the difference.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Learn about sales operations, including key responsibilities in sales operations, & building an effective sales operations strategy.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Learn about spiff, including implementing spiff programs effectively, spiff programs vs. standard commissions, & key components of successful spiffs.

Learn about day sales outstanding, including calculating your DSO, strategies for reducing DSO, impact of DSO on cash flow, & DSO vs. cash conversion cycle.

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Learn about signaling, including key principles of effective signaling, understanding signaling in sales contexts, strategies for improving your signaling t.

Learn about data hygiene, including importance of maintaining data hygiene, key steps for cleaner data, & comparing data hygiene and data cleansing.

Learn about email engagement, including maximizing email engagement rates, strategies for crafting compelling emails, analyzing email engagement: metrics.

Learn about account, including types of accounts in accounting, components of an account, & account management best practices.

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Learn about consultative sales, including principles of effective consultative selling, & key benefits of consultative sales.

Learn about predictive analytics, including key benefits of predictive analytics, & implementing predictive analytics successfully.

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Learn about opportunity management, including key strategies in opportunity management, & the role of technology in managing opportunities.

Learn about firmographics, including understanding firmographic data, key elements of firmographics, & utilizing firmographics for market segmentation.

Learn about video prospecting, including benefits of video prospecting, crafting compelling video messages, & comparing video prospecting and email outreach.

Learn about account-based sales, including key principles of account-based sales, crafting your ABS strategy, & ABS versus traditional sales models.

Learn about economic order quantity, including calculating economic order quantity, & benefits of optimizing order quantity.

Learn about weighted pipeline, including calculating your weighted pipeline, & distinguishing weighted pipeline from traditional forecasting.

Learn about marketing automation platform, including key benefits of marketing automation, & essential features of marketing automation platforms.

Learn about ad-hoc reporting, including benefits of ad-hoc reporting, steps to create effective ad-hoc reports, & ad-hoc reporting vs. standardized reporting.

Learn about self-service SaaS model, including benefits of the self-service model, & key features of a successful self-service SaaS.

Learn about microservices, including benefits of microservices, challenges of microservices, & microservices vs. monolithic architecture.

Learn about WordPress, including understanding WordPress features, benefits of using WordPress, comparing WordPress and other CMS, and essential WordPress plugins.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Learn about DevOps, including understanding DevOps principles, benefits of adopting DevOps, DevOps vs traditional IT, & key components of DevOps.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Learn about predictive lead scoring, including benefits of predictive lead scoring, & implementing predictive lead scoring successfully.

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Learn about page views, including understanding page views/, measuring page views effectively/, & importance of tracking page views/.

Learn about account-based marketing benchmarks, including setting account-based marketing goals, & key metrics for ABM success.

Learn about knowledge base, including building an effective knowledge base, essential components of a knowledge base, differences between knowledge bases and databases.

Learn about LPI, including understanding LPI in sales context, implementing LPI strategies effectively, & comparing LPI with traditional sales metrics.

Learn about small to medium-sized business, including characteristics of SMEs, scaling strategies for SMEs, challenges facing SMEs, & SMEs in the global market.

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Learn about digital sales room, including benefits of a digital sales room, key features of digital sales rooms, & building an effective digital sales room.

Learn about sales performance metrics, including key components of sales performance metrics, & essential sales metrics to track.

Learn about net promoter score, including calculating your net promoter score, improving your net promoter score, & net promoter score: pros and cons.

Learn about closed opportunities, including maximizing closed opportunities success, key metrics for closed opportunities, & distinguishing wins from losses.

Learn about call analytics, including how call analytics works, benefits of call analytics, & integrating call analytics.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about Kubernetes, including importance of Kubernetes, core features of Kubernetes, setting up Kubernetes, & benefits of using Kubernetes.

Learn about digital strategy, including developing an effective digital strategy, key components of digital strategy, & digital strategy vs. digital marketing.

Learn about Drupal, including understanding Drupal's core features, benefits of using Drupal, common use cases for Drupal, & comparing Drupal to other CMS systems.

Learn about lead routing, including benefits of effective lead routing, key steps in implementing lead routing, lead routing vs. lead scoring: understanding the differences.

Learn about precision targeting, including implementing precision targeting strategies, & benefits of precision targeting in sales.

Learn about lead scrape, including benefits of lead scraping, tools and techniques for effective lead scraping, navigating legal considerations in lead scraping.

Learn about horizontal market, including identifying opportunities in horizontal markets, & key strategies for market penetration.

Learn about unit economics, including calculating unit economics: step-by-step, key metrics in unit economics, & unit economics vs. overall profitability.

Learn about marketing qualified opportunity, including identifying marketing qualified opportunities, & key elements of successful identification.

Learn about buyer journey, including stages of the buyer journey, key factors influencing the buyer journey, & buyer journey vs. sales funnel.

Learn about demographic segmentation in marketing, including understanding demographic variables, & implementing demographic segmentation.

Learn about tokenization, including how tokenization works, benefits of tokenization, types of tokenization, & tokenization best practices.

Learn about ETL, including understanding the ETL process, steps in the ETL workflow, benefits of ETL in outbound sales, & ETL tools to consider.

Learn about digital contracts, including benefits of digital contracts, best practices for drafting, key features to include, & common pitfalls to avoid.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Learn about competitive landscape, including analyzing your competitors, crafting your competitive edge, & key metrics for competitive analysis.

Learn about market intelligence, including sources and types of market intelligence, & implementing market intelligence effectively.

Learn about inbound leads, including generating quality inbound leads, strategies for nurturing inbound leads, & comparing inbound and outbound leads.

Learn about MOFU, including optimizing your MOFU strategy, successful MOFU campaign examples, MOFU vs. TOFU: key distinctions, & essential components of MOFU.

Learn about end of quarter, including maximizing sales before closing, strategies for end of quarter preparation, & evaluating performance post-quarter.

Learn about cloud-based CRM, including benefits of cloud-based CRM, key features of cloud-based CRM, & cloud-based CRM vs. on-premises solutions.

Learn about customer acquisition cost, including calculating your customer acquisition cost, & strategies for reducing acquisition costs.

Learn about revenue forecasting, including key elements of revenue forecasting, & steps to accurate revenue forecasting.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.