Salesforce Object Query Language

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A Unique Selling Point (USP) is the distinct feature or benefit that sets your product, service, or brand apart from the competition.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.