Touchpoints

Learn about data hygiene, including importance of maintaining data hygiene, key steps for cleaner data, & comparing data hygiene and data cleansing.

Learn about omnichannel marketing, including the benefits of omnichannel marketing, & key strategies for omnichannel success.

Learn about contract management, including key principles of effective contract management, & steps to streamline your contracting process.

Learn about SFDC, including overview of Salesforce.com (SFDC), key components of SFDC, benefits of using SFDC, & popular SFDC integrations.

Learn about C-level or C-suite, including key responsibilities of C-suite executives, differentiating C-level positions, strategies for reaching C-level s.

Learn about lead generation, including defining lead generation, inbound and outbound lead generation, & essential lead generation strategies.

Learn about inside sales, including benefits of inside sales, key strategies for success, comparing inside and outside sales, & the future of inside sales.

Learn about AppExchange, including how AppExchange benefits businesses, navigating the AppExchange marketplace, & popular apps on AppExchange.

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Learn about buying intent, including identifying buying intent signals, strategies to capture buying intent, & buying intent vs. browsing behavior.

Learn about outbound sales, including strategies for effective outbound sales, key metrics in outbound sales, outbound vs. inbound sales..

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Learn about customer retention, including strategies for improving customer retention, & key metrics in customer retention.

Learn about return on investment, including calculating ROI: key steps, factors influencing ROI, and ROI vs ROA.

Learn about inventory management, including benefits of effective inventory management, & steps to implement inventory management.

Learn about social selling, including benefits of social selling, steps to implement social selling, & social selling vs. traditional selling.

Learn about unit economics, including calculating unit economics: step-by-step, key metrics in unit economics, & unit economics vs. overall profitability.

Learn about ARR, including understanding ARR and MRR, the differences between them, how they relate to growth and calculation methods.

Learn about mobile compatibility, including understanding its importance, benefits of mobile compatibility, & adapting websites for mobile.

Learn about sandboxes, including understanding sandbox environments, creating effective sandboxes, benefits of using sandboxes, & sandbox best practices.

Learn about LPI, including understanding LPI in sales context, implementing LPI strategies effectively, & comparing LPI with traditional sales metrics.

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

Learn about conversational intelligence, including its benefits, implementing it strategically, conversational intelligence vs. traditional sales tactics, and its key components.

Learn about buyer's journey, including stages of the buyer's journey, key elements of the buyer's journey, & enhancing the buyer's experience.

Learn about real-time data, including benefits of real-time data, implementing real-time data strategies, & real-time data vs. batch processing.

Learn about load testing, including benefits of load testing, how to conduct load testing, common load testing tools, & best practices for load testing.

Learn about tire-kicker, including identifying tire-kickers in sales, strategies to engage tire-kickers, & converting tire-kickers to buyers.

Learn about CSS, including understanding CSS benefits , how CSS improves user experience , & essential components of CSS .

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

Learn about channel partners, including how channel partners benefit your business , & choosing the right channel partners .

Learn about sales demo, including preparing a winning sales demo, characteristics of successful sales demos, & sales demo versus product demo.

Learn about subject matter expert, including roles and responsibilities of a subject matter expert, & importance of a subject matter expert in business.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Learn about sales bundle, including benefits of sales bundles, crafting effective sales bundles, & sales bundle strategies explained.

Learn about escalations, including understanding escalation triggers, key strategies for managing escalations, & escalations vs. standard operations.

Learn about serviceable obtainable market, including calculating serviceable obtainable market, & key factors influencing serviceable obtainable market.

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about multi-touch attribution, including benefits of multi-touch attribution, & implementing multi-touch attribution models.

Learn about headless CMS, including benefits of using a headless CMS, how a headless CMS works, & headless CMS vs. traditional CMS.

Learn about ransomware, including impact on outbound sales, common types and examples, preventive measures, & how to respond.

Learn about direct sales, including benefits of direct sales, strategies for successful direct sales, & direct sales vs. indirect sales.

Learn about Kubernetes, including importance of Kubernetes, core features of Kubernetes, setting up Kubernetes, & benefits of using Kubernetes.

Learn about sales champion, including identifying your sales champion, qualities of an effective sales champion, sales champion vs. sales representative.

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Learn about cross-site scripting, including understanding how cross-site scripting occurs, identifying vulnerabilities, preventing attacks, & best practices.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Learn about master service agreement, including key elements of a master service agreement, & crafting an effective master service agreement.

Learn about geo-fencing, including understanding geo-fencing benefits, setting up geo-fencing, geo-fencing best practices, & challenges in geo-fencing.

Learn about data appending, including benefits of data appending, implementing data appending effectively, & data appending vs. data scrubbing.

Learn about custom API integration, including benefits of custom API integration, & key steps in developing custom APIs.

Learn about sales metrics, including key types of sales metrics, essential components of sales metrics, & analyzing sales metrics effectively.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Learn about marketing automation, including benefits of marketing automation, & key features of effective marketing automation.

Learn about email cadence, including crafting an effective email cadence, key components of email cadence, & email cadence vs. email blast differences.

Learn about sales territory, including how to design an effective sales territory, & examples of successful sales territories.

Learn about warm outbound, including understanding warm outbound, benefits of warm outbound strategies, & implementing warm outbound in your sales process.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Learn about robotic process automation, including benefits of robotic process automation, & implementing RPA in outbound sales.

Learn about revenue operations KPIs, including key components of revenue operations KPIs, & crafting effective revenue operations KPIs.

Learn about customer engagement, including strategies for elevating customer engagement, & key metrics to measure engagement.

Learn about data cleansing, including data cleansing benefits, steps for effective data cleansing, & data cleansing vs. data enrichment.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Learn about sales funnel metrics, including understanding sales funnel stages, key sales funnel metrics to track, & enhancing sales funnel performance.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Learn about loyalty programs, including why loyalty programs matter, creating an effective loyalty program, & types of loyalty programs.

Learn about account click through rate, including definition, importance, calculation methods, strategies to improve & impact on sales performance.

Learn about proof of concept, including steps to execute a proof of concept, & benefits of conducting a proof of concept.

Learn about sales presentation, including crafting an engaging sales presentation, elements of a successful sales pitch, & sales presentation vs. product demo.

Learn about talk track, including crafting an effective talk track, key elements of a talk track, & talk track vs. script: understanding the difference.

Learn about funnel analysis, including how funnel analysis works, steps to implement funnel analysis, & common funnel analysis mistakes.

Learn about sales coach, including qualities of an effective sales coach, the importance of sales coaching, & sales coaching vs. sales managing.

Learn about forecasting, including forecasting methods overview, principles of accurate forecasting, & comparing forecasting techniques.

Learn about account-based marketing benchmarks, including setting account-based marketing goals, & key metrics for ABM success.

Learn about cohort analysis, including understanding cohort segmentation, steps to conduct cohort analysis, & cohort analysis vs. traditional analysis.

Learn about demographic segmentation in marketing, including understanding demographic variables, & implementing demographic segmentation.

Learn about progressive web apps, including how to develop a PWA, benefits of progressive web apps, PWAs vs native apps, & essential PWA features.

Learn about triggers, including identifying effective sales triggers, crafting compelling trigger-based messages, triggers vs. traditional sales approaches.

Learn about sales operations, including key responsibilities in sales operations, & building an effective sales operations strategy.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Learn about competitive advantage, including strategies to build competitive advantage, & keys to sustaining a competitive advantage.

Learn about infrastructure as a service, including benefits of adopting IaaS, & IaaS vs. PaaS vs. SaaS: understanding the differences.

Learn about value-added reseller, including key benefits for businesses, successful value-added reseller examples, value-added reseller vs. traditional reseller.

Learn about opportunity management, including key strategies in opportunity management, & the role of technology in managing opportunities.

Learn about after-sales service, including benefits of effective after-sales service, & key elements of after-sales support.

Learn about lead magnet, including crafting an irresistible lead magnet, characteristics of effective lead magnets, & lead magnets vs. traditional advertising.

Learn about pain point, including identifying pain points in sales, strategies to alleviate customer pain points, & pain points vs. customer needs.

Learn about outbound lead generation, including strategies for successful outbound lead generation, & key tools for outbound lead generation.

Learn about trusted advisor, including becoming a trusted advisor: key strategies, & qualities of an effective trusted advisor.

Learn about total addressable market (TAM), including definition, calculation methods, key benefits, how it impacts business strategy, and practical examples.

Learn about targeted marketing, including benefits of targeted marketing, key strategies for effective targeting, & targeted marketing vs. mass marketing.

Learn about pipeline coverage, including key components of pipeline coverage, improving pipeline coverage efficiency, pipeline coverage vs. traditional s.

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Learn about dynamic territories, including benefits of dynamic territories, & implementing dynamic territories effectively.