Functional Testing

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

A tire-kicker is a prospect who shows interest in a product but has no intention of buying, wasting a salesperson's time and resources.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.