A closed question is a type of question that asks respondents to choose from a distinct set of pre-defined responses, such as "yes/no" or multiple-choice options. These questions are primarily used to gather quantitative data and are characterized by the need to have explicit options for a respondent to select from.
Close-ended questions come in various types, each designed to gather specific information. Some common examples include dichotomous questions, which require a "yes/no" or "true/false" response, and multiple-choice questions, which offer a set of predefined options for respondents to choose from. Subcategories of multiple-choice questions include Likert scale, rating scale, checklist, and rank order questions.
When creating close-ended questions, it's essential to consider the type of data you want to collect and the scale of your research. These questions are particularly useful for converting opinions or behaviors into numerical data, collecting reliable and consistent data, and managing large numbers of participants.
Closed questions are designed to gather quantitative data, offering respondents a limited set of predefined options. They are efficient for data collection, easy for respondents to answer, and simplify data analysis.
On the other hand, open questions provide qualitative insights, allowing respondents to express their thoughts and feelings in detail. They are beneficial for in-depth understanding but can be challenging to analyze.
In sales, closed questions can efficiently guide conversations and decision-making:
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