CRM analytics, also known as customer analytics, refers to the programs and processes designed to capture, analyze, and present customer data in user-friendly ways, helping businesses make better-informed, customer-conscious decisions. By leveraging CRM analytics, organizations can segment customers, predict future success, customize CRM solutions, analyze profitability, monitor events, and analyze web and email interactions.
CRM analytics offer numerous advantages for enhancing customer relationships and business operations:
CRM analytics and traditional sales metrics differ in their approach to understanding customer behavior and making informed business decisions. Traditional sales metrics may not provide a comprehensive view of customer behavior, struggle with large volumes of data, and lack real-time insights.
On the other hand, CRM analytics offers easy customer segmentation, effective predictive modeling, flexibility with third-party customization, clear profitability analysis, painless event monitoring, and actionable web analytics.
To optimize sales strategies using CRM analytics, businesses should:
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