Upselling is a sales technique where a seller encourages a customer to purchase a more expensive item, upgrade a product, or add on extra features to make a more profitable sale. The goal is to increase the value of the sale, and consequently, increase the business's revenue.
When executed correctly, upselling can lead to numerous benefits:
To successfully implement upselling:
Upselling and cross-selling are both sales strategies aimed at increasing revenue, but they differ in their approach. Upselling encourages customers to purchase a more expensive version of a product or service, while cross-selling invites customers to buy related or complementary items to their existing purchase.
Effective measurement of upselling strategies includes:
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