Unit Economics

Learn about freemium, including benefits of a freemium model, freemium vs. premium: understanding the differences, key strategies for converting freemium users.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Learn about GTM, including understanding GTM basics, GTM implementation process, common GTM use cases, & GTM limitations and alternatives.

Learn about early adopter, including identifying early adopters, benefits of targeting early adopters, & strategies to attract early adopters.

Learn about competitive landscape, including analyzing your competitors, crafting your competitive edge, & key metrics for competitive analysis.

Learn about dynamic pricing, including how dynamic pricing works, benefits of dynamic pricing, & common strategies for dynamic pricing.

Learn about latency, including impact on outbound marketing, key metrics, ways to measure, strategies to reduce latency, & best practices.

Learn about email marketing, including how to start with email marketing, benefits of effective email marketing, & best practices for email campaigns.

Learn about A/B testing, including benefits of A/B testing, planning your A/B test strategy, analyzing A/B testing results, & A/B testing best practices.

Learn about sales script, including crafting an effective sales script, essentials for a winning sales script, sales script vs. spontaneous pitch.

Learn about data security, including understanding data security risks, components of data security, & implementing effective data security measures.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Learn about ABM orchestration, including strategies for effective ABM orchestration, & key components of ABM orchestration.

Learn about consumer, including role of consumers in economy, types of consumer goods and services, & factors influencing consumer choices.

Learn about product recommendations, including tips for effective product recommendations, & benefits of personalized suggestions.

Learn about email engagement, including maximizing email engagement rates, strategies for crafting compelling emails, analyzing email engagement: metrics.

Learn about sales intelligence platform, including benefits of using a sales intelligence platform, & key features of an effective sales intelligence platform.

Learn about channel partners, including how channel partners benefit your business , & choosing the right channel partners .

Learn about demand capture, including strategies for effective demand capture, key principles of demand capture, & demand capture vs. demand generation.

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Learn about event tracking, including understanding event tracking metrics, setting up event tracking, & best practices in event tracking.

Learn about warm outbound, including understanding warm outbound, benefits of warm outbound strategies, & implementing warm outbound in your sales process.

Learn about after-sales service, including benefits of effective after-sales service, & key elements of after-sales support.

Learn about API security, including its benefits, key components, common challenges, and best practices for securing APIs.

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Learn about marketing analytics, including key benefits of marketing analytics, & strategies for effective marketing analytics.

Learn about sales sequence, including crafting an effective sales sequence, key elements of sales sequences, & sales sequence versus email campaigns.

Learn about CPM, including understanding CPM calculation, types of CPM models, importance of CPM in sales, & CPM vs. alternative metrics.

Learn about microservices, including benefits of microservices, challenges of microservices, & microservices vs. monolithic architecture.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Learn about escalations, including understanding escalation triggers, key strategies for managing escalations, & escalations vs. standard operations.

Learn about programmatic advertising, including how programmatic advertising works, & key benefits of programmatic advertising.

Learn about salesforce administrator, including the role of a salesforce administrator, & key responsibilities of salesforce administrators.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Learn about sales playbook, including crafting an effective sales playbook, & components of a comprehensive sales playbook.

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Learn about sales bundle, including benefits of sales bundles, crafting effective sales bundles, & sales bundle strategies explained.

Learn about win/loss analysis, including benefits of win/loss analysis, steps to conduct effective win/loss analysis, & common mistakes in win/loss analysis.

Learn about sales velocity, including calculating sales velocity, key drivers of sales velocity, boosting your sales velocity, and sales velocity vs. sales v.

Learn about warm calling, including strategies for effective warm calling, benefits of warm calling in sales, & warm calling vs. cold calling: an overview.

Learn about process builder, including how process builder works, benefits of using process builder, & best practices for process builder.

Learn about cold call, including mastering cold call techniques, optimizing success in cold calls, & comparing cold calls and warm calls.

Learn about CSS, including understanding CSS benefits , how CSS improves user experience , & essential components of CSS .

Learn about internal signals, including identifying key internal signals, strategies for effective monitoring, & impact of internal signals on sales strategy.

Learn about DMP, including understanding DMP functionality, benefits of using a DMP, choosing the right DMP, & key features of DMPs.

Learn about sales plan template, including crafting an effective sales plan, key components of a sales plan, sales plan vs. marketing strategy.

Learn about trusted advisor, including becoming a trusted advisor: key strategies, & qualities of an effective trusted advisor.

Learn about buyer’s remorse, including causes of buyer’s remorse, mitigating buyer’s remorse strategies, & the impact of buyer’s remorse on sales.

Learn about stakeholder, including identifying stakeholders, roles & responsibilities of stakeholders, & stakeholder engagement strategies.

Learn about demand, including key factors influencing demand, elasticity of demand, types of demand, & demand forecasting methods.

Learn about outside sales, including strategies for successful outside sales, benefits of employing outside sales, & comparing inside and outside sales.

Learn about account-based sales, including key principles of account-based sales, crafting your ABS strategy, & ABS versus traditional sales models.

Learn about dialer, including types of dialers explained, essential features of a dialer, & choosing the right dialer for your business.

Learn about software as a service, including benefits of SaaS solutions, SaaS vs. traditional software, & key features of successful SaaS.

Learn about sales champion, including identifying your sales champion, qualities of an effective sales champion, sales champion vs. sales representative.

Learn about psychographics in marketing, including understanding it, crafting psychographic profiles, & psychographics vs. demographics.

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Learn about spiff, including implementing spiff programs effectively, spiff programs vs. standard commissions, & key components of successful spiffs.

Learn about key accounts, including identifying key accounts criteria, strategies for managing key accounts, key accounts vs. regular accounts: understanding the differences.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Learn about customer buying signals, including identifying common buying signals, interpreting non-verbal cues, & effective response strategies.

Learn about marketing funnel, including stages of the marketing funnel, building a successful marketing funnel, & marketing funnel vs. sales funnel.

Learn about unique value proposition (UVP), including its definition, key components, how to create one, benefits, and examples of effective UVPs.

Learn about custom metadata types, including benefits of using custom metadata, creating and managing custom metadata, & custom metadata vs. custom settings.

Learn about electronic signatures, including benefits of electronic signatures, & how to implement electronic signatures.

Learn about intent leads, including identifying intent leads in sales, strategies for nurturing intent leads, & comparing intent leads and cold leads.

Learn about lead nurturing, including the importance of lead nurturing, strategies for effective lead nurturing, lead nurturing vs. lead generation: understanding the differences.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about tire-kicker, including identifying tire-kickers in sales, strategies to engage tire-kickers, & converting tire-kickers to buyers.

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Learn about ideal customer profile, including crafting your ideal customer profile, & elements of a strong customer profile.

Learn about REST API, including benefits of using REST API, how to implement REST API, REST API vs. other APIs, and best practices for REST API.

Learn about programmatic display campaign, including how programmatic display campaigns work, & benefits of programmatic display advertising.

Learn about sales metrics, including key types of sales metrics, essential components of sales metrics, & analyzing sales metrics effectively.

Learn about copyright compliance, including how to ensure copyright compliance , & key benefits of copyright compliance .

Learn about data appending, including benefits of data appending, implementing data appending effectively, & data appending vs. data scrubbing.

Learn about site retargeting, including how site retargeting works, benefits of site retargeting, & site retargeting strategies.

Learn about end of day, including maximizing productivity before EOD, EOD in different time zones, & EOD reporting essentials.

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

Learn about compounded annual growth rate, including calculating CAGR: a step-by-step guide, & CAGR vs. simple growth rate: understanding the difference.

Learn about custom API integration, including benefits of custom API integration, & key steps in developing custom APIs.

Learn about sales operations analytics, including key components of sales operations analytics, & implementing sales operations analytics effectively.

Learn about contract management, including key principles of effective contract management, & steps to streamline your contracting process.

Learn about triggered email, including crafting effective triggered emails, benefits of triggered email marketing, & triggered emails vs. traditional campaigns.

Learn about champion/challenger test, including benefits of champion/challenger tests, & implementing champion/challenger in sales strategy.

Learn about challenger sales model, including key principles of challenger sales, implementing the challenger approach, & challenger vs. solution selling.

Learn about sales coach, including qualities of an effective sales coach, the importance of sales coaching, & sales coaching vs. sales managing.

Learn about AppExchange, including how AppExchange benefits businesses, navigating the AppExchange marketplace, & popular apps on AppExchange.

Learn about lookalike audiences, including creating lookalike audiences: a step-by-step guide, & benefits of leveraging lookalike audiences.

Learn about field sales rep, including key responsibilities of a field sales rep, & qualities of a successful field sales rep.

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

Learn about CRM hygiene, its importance, the best practices for it, CRM hygiene vs. data management, and tools for maintaining it.

Learn about sales lead, including identifying your ideal sales lead, generating quality leads effectively, & comparing sales leads and prospects.

Learn about referral marketing, including benefits of referral marketing, building a successful referral program, & referral marketing vs. affiliate marketing.

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Learn about API, including understanding API in outbound sales, benefits of using APIs, best practices for API integration, & APIs vs traditional methods.

Learn about lightning components, including understanding lightning components benefits, & key features of lightning components.