A tire-kicker is a lead who appears interested in purchasing a product or service but never actually commits to buying, often prolonging the sales process by asking questions and raising objections. They can be detrimental to sales teams, as they waste time, resources, and attention that could be better spent on more promising prospects.
Identifying tire-kickers early in the sales process is vital for maintaining efficiency. Signs of a tire-kicker include:
While tire-kickers can be challenging, there are strategies to manage interactions with them effectively:
Turning tire-kickers into buyers involves demonstrating the clear value and relevance of your product or service:
Tire-kickers can significantly impact the sales cycle by wasting time, resources, and attention that could be better spent on more promising prospects. They prolong the sales process, throw off sales metrics, and can even negatively affect sales team morale. As a result, it's essential to identify and manage tire-kickers effectively to minimize their influence on the sales cycle.
By using a powerful sales CRM, such as Zendesk Sell, you can customize lead capture forms with qualifying questions and track prospect actions to gauge interest. This helps in identifying tire-kickers early in the process, allowing your sales team to focus on genuine leads and improve overall sales cycle efficiency.
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