Simple Object Access Protocol Application Programming Interface

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.