Customer Churn Rate

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

A Unique Selling Point (USP) is the distinct feature or benefit that sets your product, service, or brand apart from the competition.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

A weighted pipeline forecasts sales revenue by assigning a closing probability to each deal based on its stage in the sales funnel.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Software as a Service (SaaS) is a cloud-based model where users subscribe to an application and access it over the internet.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

A tire-kicker is a prospect who shows interest in a product but has no intention of buying, wasting a salesperson's time and resources.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.