Email personalization is the practice of using subscriber data within email content to make it feel tailor-made for the individual, resulting in more relevant and engaging content. This approach moves away from mass messaging and helps increase open rates and drive revenue by making subscribers feel like VIPs.
Here’s how email personalization benefits both businesses and subscribers:
Email personalization and general broadcasts serve different purposes in marketing strategies. Personalized emails focus on creating unique, tailored content for each individual subscriber, leading to increased engagement and revenue.
On the other hand, general broadcasts are mass messages sent to a large audience without customization, which can result in lower engagement.
To measure the success of email personalization, marketers should track various metrics that indicate the effectiveness of their campaigns. Some important metrics to monitor include:
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