Customer Experience

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.