A programmatic display campaign is an automated process of buying and selling banner ads on websites, social media platforms, or apps, focusing specifically on the banner ad format. It involves real-time bidding (RTB) and uses demand-side platforms (DSPs) and supply-side platforms (SSPs) to trade and place ads in open ad space online, ensuring efficient and targeted ad placements.
Programmatic display advertising utilizes an auction-based system called Real-Time Bidding (RTB), where ads are bought and sold in milliseconds. Advertisers use DSPs to bid on ad spaces provided by SSPs. The automation and data-driven nature of these platforms enable precise ad targeting and optimization, maximizing both reach and budget efficiency.
Programmatic advertising offers significant advantages:
To maximize the effectiveness of programmatic display campaigns:
Programmatic display differs from traditional advertising in its use of technology and data:
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