Terms

Triggered Email

What is a Triggered Email?

A triggered email is an automated message sent to subscribers when specific conditions are met, such as an action taken by the user or a particular event occurring. These emails, also known as behavioral or transactional emails, aim to enhance marketing efforts by reaching contacts at the most opportune time, allowing for personalized interactions that build trust, loyalty, and satisfaction.

Crafting Effective Triggered Emails

To create effective triggered emails, follow these strategic steps:

  1. Identify the Trigger: Determine what action or event will initiate the email, such as a welcome message after signup or a reminder for an abandoned cart.
  2. Define the Audience: Use filters or lists to target subscribers based on their interactions or demographic details.
  3. Design the Workflow: Choose between using preset workflows for common triggers or creating custom sequences tailored to specific needs.
  4. Compose Engaging Content: Write concise, personalized messages that include a clear call to action.
  5. Test and Launch: Before full deployment, send test emails to ensure everything works as expected, then activate the campaign.

Benefits of Triggered Email Marketing

Triggered emails offer multiple advantages:

  • Higher Engagement Rates: Timely and relevant messages lead to increased open and click-through rates.
  • Enhanced Personalization: Personalized emails directly address the recipient's needs or actions, fostering greater customer satisfaction and loyalty.
  • Significant Revenue Impact: These emails often result in higher conversion rates and can significantly contribute to email marketing revenue.

Triggered Emails vs. Traditional Campaigns

Triggered emails and traditional campaigns differ in various aspects, including timeliness, relevance, automation, engagement, and revenue generation. Triggered emails are automated messages sent based on specific actions or behaviors, making them timely and highly relevant to the recipient. In contrast, traditional campaigns are manually sent to many people at the same time, often lacking personalization and timeliness.

Key Components of a Triggered Email Strategy

A robust triggered email strategy includes:

  • Diverse Email Types: Utilize various triggered emails such as welcome messages, reminder notifications, and feedback requests to engage users throughout their journey.
  • Personalization and Segmentation: Tailor emails to individual actions and preferences to increase relevance and impact.
  • Optimization of Timing and Frequency: Send emails at optimal times based on user behavior to maximize engagement.
  • Continuous Testing: Employ A/B testing to refine email elements like subject lines and content for better performance.

Other terms

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Messaging Strategy

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Messaging Strategy

Interactive Voice Response

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No Spam

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No Spam

Closed Lost

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Closed Lost

Payment Gateways

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Payment Gateways

Gamification

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Gamification

SQL

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Brand Loyalty

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Demand Forecasting

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Demand Forecasting

Intent Data

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Intent Data

Account

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Account

Sales Dashboard

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Sales Dashboard

Key Performance Indicators

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Key Performance Indicators

RESTful API

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RESTful API

Microservices

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Microservices

Sales Performance Metrics

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Sales Performance Metrics

Lead Conversion

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Voice Search Optimization

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Voice Search Optimization

Master Service Agreement

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Master Service Agreement

Performance Monitoring

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Performance Monitoring

Horizontal Market

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Horizontal Market

Multi-Channel Marketing

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Multi-Channel Marketing

Analytics Platforms

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Analytics Platforms

Jobs to Be Done Framework

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Jobs to Be Done Framework

Triggers

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Triggers

Private Labeling

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Private Labeling

Sales Automation

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Sales Automation

Sales Enablement Technology

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Sales Enablement Technology

Sales Training

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Sales Training

Statement of Work

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Statement of Work

Conversion Rate

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Conversion Rate

Incident Response

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Incident Response

Siloed

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Siloed

Sales Pitch

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Sales Pitch

Data Hygiene

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Data Hygiene

Remote Sales

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Remote Sales

Video Hosting

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Video Hosting

Sales Development

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Sales Development

Warm Outreach

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Warm Outreach

Buying Committee

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Buying Committee

Sales Funnel

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Sales Funnel

De-dupe

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De-dupe

Lead Response Time

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Lead Response Time

Purchase Buying Stage

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Purchase Buying Stage

Sales Engagement

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Sales Engagement

End of Day

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End of Day

Bad Leads

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Bad Leads

Business Process Management

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Business Process Management

Revenue Operations KPIs

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Revenue Operations KPIs

Market Intelligence

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Market Intelligence

Channel Marketing

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Channel Marketing

Consumer Relationship Management

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Consumer Relationship Management

Lead Scrape

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Lead Scrape

Trigger Marketing

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Trigger Marketing

White Label

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White Label

Chatbots

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Chatbots

Cross-Selling

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Cross-Selling

Monthly Recurring Revenue (MRR)

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Monthly Recurring Revenue (MRR)

Sales Operations Analytics

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Sales Operations Analytics

Commission

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Commission

Multi-touch Attribution

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Multi-touch Attribution

CPQ software

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CPQ software

Digital Sales Room

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Digital Sales Room

Sales Territory

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Sales Territory

Adobe Analytics

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Adobe Analytics

Kubernetes

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Kubernetes

Customer Acquisition Cost

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Customer Acquisition Cost

Revenue Intelligence

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Revenue Intelligence

Text message marketing

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Text message marketing

Hard Sell

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Hard Sell

Feature Flags

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Feature Flags

Buying Process

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Buying Process

Customer Retention Rate

Learn about customer retention rate, including calculating customer retention rate, & strategies for improving retention.

Customer Retention Rate

GTM

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GTM

Direct-to-Consumer

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Direct-to-Consumer

SEO

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SEO

Event Marketing

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Event Marketing

Sales Enablement

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Sales Enablement

Precision Targeting

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Precision Targeting

Operational CRM

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Operational CRM

CCPA Compliance

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CCPA Compliance

Total Addressable Market (TAM)

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Total Addressable Market (TAM)

Touches

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Touches

Inside Sales

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Inside Sales

Analytical CRM

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Analytical CRM

Sentiment Analysis

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Sentiment Analysis

Video Selling

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Video Selling

Cold Email

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Cold Email

CSS

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CSS

Sender Policy Framework

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Sender Policy Framework

InMail Messages

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InMail Messages

Lead Generation Tactics

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Lead Generation Tactics

B2B Data

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B2B Data

B2B Intent Data

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B2B Intent Data

Request for Information

Learn about request for information, including crafting an effective request for information, & key components of an RFI.

Request for Information

User Interaction

Learn about user interaction, including enhancing user interaction strategies, principles of effective user engagement, & user interaction vs. user experience.

User Interaction

Product-Led Growth

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Product-Led Growth

Ad-hoc Reporting

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Ad-hoc Reporting

Dynamic Territories

Learn about dynamic territories, including benefits of dynamic territories, & implementing dynamic territories effectively.

Dynamic Territories

Return on Investment (ROI)

Learn about return on investment, including calculating ROI: key steps, factors influencing ROI, and ROI vs ROA.

Return on Investment (ROI)
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