Terms

GDPR Compliance

GDPR compliance is the adherence to the requirements of the General Data Protection Regulation, the European Union's law governing data privacy and security. This means any organization that processes the personal data of EU residents must meet its legal obligations for how that data is collected, handled, and protected. The regulation outlines key principles, including lawfulness, data minimization, and accountability, that must be at the core of any data processing activity.

Key Principles of GDPR Compliance

The GDPR is founded on seven key principles for processing personal data. These mandate that data handling must be lawful, fair, and transparent. Organizations must also limit collection to specific purposes and only gather data that is strictly necessary, a concept known as data minimization.

Furthermore, data must be kept accurate and stored only as long as needed. The principles of integrity and confidentiality demand robust security measures. Finally, accountability requires organizations to prove their compliance with these regulations.

Steps to Achieve GDPR Compliance

This is how you can begin your journey toward compliance.

  1. Map all personal data your organization processes and document the legal basis for each activity.
  2. Implement robust technical and organizational security measures to protect data, embedding privacy by design.
  3. Update your privacy policy and create clear procedures for handling data subject requests and data breaches.
  4. Train all staff on their data protection responsibilities and appoint a Data Protection Officer if required.
  5. Ensure you have Data Processing Agreements in place with all third-party vendors who handle personal data.

GDPR Compliance vs. Data Protection Act

While often discussed together, these two legal frameworks have distinct scopes and applications.

  • GDPR: This EU regulation has a broad extraterritorial reach, applying to any organization processing the data of EU residents, regardless of location. Its main advantage is creating a unified standard across the EU, but compliance can be complex and costly for both enterprises and mid-market companies. It is the required framework when dealing with data from individuals within the European Union.
  • Data Protection Act: This typically refers to national legislation, like the UK's Data Protection Act 2018. It incorporates GDPR's principles into national law, with specific adjustments for domestic matters. It is the primary regulation for organizations processing personal data within that specific country's jurisdiction and works alongside GDPR for international data flows.

Common Challenges in GDPR Compliance

Navigating GDPR compliance presents several significant hurdles for organizations of all sizes.

  • Complexity: Interpreting the regulation's broad and sometimes vague legal requirements.
  • Implementation: Operationalizing data mapping, consent management, and data subject rights requests.
  • Resources: Lacking the necessary funds, expertise, and staff to maintain and prove compliance.

Benefits of GDPR Compliance

Achieving GDPR compliance offers significant advantages beyond just avoiding fines. It enhances an organization's reputation and improves data management practices, fostering a culture of privacy that resonates with modern consumers.

  • Advantages: Compliance builds customer trust through transparency and robust data security. This can create a competitive advantage, attracting privacy-conscious clients and partners while streamlining data operations for greater efficiency.
  • Challenges: The path to compliance can be resource-intensive and complex, especially for smaller businesses. It requires significant investment in technology, staff training, and ongoing monitoring to navigate the regulation's intricate requirements.

Frequently Asked Questions about GDPR Compliance

Does GDPR apply to B2B marketing?

Yes, it does. Business contact information, such as names and email addresses, is considered personal data under GDPR. Companies must have a lawful basis, like legitimate interest, to process this data for marketing purposes.

What are the penalties for non-compliance?

Penalties can be substantial, reaching up to €20 million or 4% of a company's annual global turnover, whichever is higher. The severity of the fine depends on the specific nature of the violation.

Is consent always required to process personal data?

No. While consent is one legal basis, data can also be processed if it's necessary for a contract, a legal obligation, or based on the legitimate interests of the organization, among other reasons.

Other terms

Oops! Something went wrong while submitting the form.
00 items

No Cold Calls

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

No Cold Calls

Rapport Building

Learn about rapport building, including the principles of effective rapport building, & techniques for establishing rapport.

Rapport Building

Conversational Intelligence

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Conversational Intelligence

Video Selling

Learn about video selling, including benefits of video selling, effective video selling strategies, & video selling vs. traditional selling.

Video Selling

Lead List

Learn about lead list, including building a high-quality lead list, strategies for effective lead generation, lead list vs. CRM database: understanding the differences.

Lead List

Sales Funnel

Learn about sales funnel, including stages of a sales funnel, crafting an effective sales funnel, sales funnel vs. sales pipeline.

Sales Funnel

Decision Buying Stage

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

Decision Buying Stage

Average Revenue per User

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Average Revenue per User

Payment Gateways

Learn about payment gateways, including how payment gateways work, benefits of payment gateways, & challenges of implementing payment gateways.

Payment Gateways

ClickFunnels

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

ClickFunnels

Inside Sales Metrics

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Inside Sales Metrics

Messaging Strategy

Learn about messaging strategy, including developing an effective messaging strategy, & key components of messaging strategy.

Messaging Strategy

Integration Testing

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Integration Testing

Direct Sales

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Direct Sales

Target Account List

Learn about target account list, including building your target account list, key benefits of a target account list, & strategies for prioritizing accounts.

Target Account List

WordPress

Learn about WordPress, including understanding WordPress features, benefits of using WordPress, comparing WordPress and other CMS, and essential WordPress plugins.

WordPress

Qualified Lead

Learn about qualified lead, including identifying qualified leads, criteria for lead qualification, & qualified vs. unqualified leads.

Qualified Lead

Data Privacy

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Data Privacy

Champion/Challenger Test

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Champion/Challenger Test

Sales Stack

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Sales Stack

Sales Acceleration

Learn about sales acceleration, including key concepts in sales acceleration, techniques for boosting sales, & role of technology in acceleration.

Sales Acceleration

Channel Marketing

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Channel Marketing

AppExchange

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

AppExchange

Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

Lead Conversion

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Lead Conversion

Ballpark

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Ballpark

CRM Integration

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

CRM Integration

Sales Training

Learn about sales training, including benefits of sales training, essential components of effective sales training, & sales training vs. sales coaching.

Sales Training

B2B Data Erosion

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

B2B Data Erosion

Sales Pipeline Velocity

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Sales Pipeline Velocity

Virtual Private Cloud

Learn about virtual private cloud, including benefits of using virtual private cloud, & setting up your virtual private cloud.

Virtual Private Cloud

Sales Demonstration

Learn about sales demonstration, including preparing for a successful sales demo, crafting an engaging sales pitch, sales demo vs. sales presentation.

Sales Demonstration

Mobile Optimization

Learn about mobile optimization, including understanding its importance, best practices, common mistakes, & future trends.

Mobile Optimization

Psychographics

Learn about psychographics in marketing, including understanding it, crafting psychographic profiles, & psychographics vs. demographics.

Psychographics

Salesforce Object Query Language

Learn about salesforce object query language (SOQL), including its definition, key features, syntax, best practices, and examples of querying data in salesforce.

Salesforce Object Query Language

Account

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Account

Open Rate

Learn about open rate, including maximizing your open rate, factors influencing open rates, & open rate vs. click-through rate.

Open Rate

Marketing Mix

Learn about marketing mix, including components of a marketing mix, balancing the 4 Ps for success, & importance of target market in marketing mix.

Marketing Mix

Dark Social

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Dark Social

User Experience

Learn about user experience, including principles of user experience design, & enhancing user experience: best practices.

User Experience

Churn

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Churn

Expansion Revenue

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Expansion Revenue

Inbound Sales

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Inbound Sales

Contact Data

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Contact Data

Direct Mail

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Direct Mail

Dialer

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Dialer

Artificial Intelligence in Sales

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Artificial Intelligence in Sales

Time on Site

Learn about time on site, including the importance of time on site, benefits of monitoring time on site, & strategies to improve time on site.

Time on Site

Compounded Annual Growth Rate

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Compounded Annual Growth Rate

Product Qualified Lead

Learn about product qualified lead, including identifying product qualified leads, & key characteristics of product qualified leads.

Product Qualified Lead

Cloud Storage

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Cloud Storage

Data Appending

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Data Appending

Sales Dashboard

Learn about sales dashboard, including designing your sales dashboard, key metrics for sales dashboards, & sales dashboard vs. CRM system.

Sales Dashboard

B2B Demand Generation

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

B2B Demand Generation

Sales Operations Key Performance Indicators

Learn about sales operations KPIs, including identifying sales operations KPIs, effective sales KPI strategies, & sales operations KPIs SaaS KPIs.

Sales Operations Key Performance Indicators

B2B Sales

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

B2B Sales

Sales Objections

Learn about sales objections, including identifying common sales objections, overcoming sales objections effectively, & sales objections vs. customer concerns.

Sales Objections

Batch Processing

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Batch Processing

Multi-Channel Marketing

Learn about multi-channel marketing, including benefits of multi-channel marketing, & strategies for successful implementation.

Multi-Channel Marketing

Request for Proposal

Learn about request for proposal, including crafting a winning RFP, key elements of an effective RFP, & RFP vs. RFQ.

Request for Proposal

Sales Coach

Learn about sales coach, including qualities of an effective sales coach, the importance of sales coaching, & sales coaching vs. sales managing.

Sales Coach

Multi-touch Attribution

Learn about multi-touch attribution, including benefits of multi-touch attribution, & implementing multi-touch attribution models.

Multi-touch Attribution

Sales Compensation

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Sales Compensation

Sales Pipeline Reporting

Learn about sales pipeline reporting, including essentials of sales pipeline reporting, key metrics to track, & sales pipeline vs. sales forecasting.

Sales Pipeline Reporting

Sales Demo

Learn about sales demo, including preparing a winning sales demo, characteristics of successful sales demos, & sales demo versus product demo.

Sales Demo

Kanban

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Kanban

Contact Discovery

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Contact Discovery

Business Intelligence In Marketing

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Business Intelligence In Marketing

Account View Through Rate

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Account View Through Rate

Lightning Components

Learn about lightning components, including understanding lightning components benefits, & key features of lightning components.

Lightning Components

SEM

Learn about SEM, including how it works, benefits, strategies, measuring success, and tips to maximize your search engine marketing efforts.

SEM

Enterprise

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Enterprise

Digital Rights Management

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

Digital Rights Management

Business Continuity

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Business Continuity

Sales Team Management

Learn about sales team management, including key principles of effective sales team management, & building high-performing sales teams.

Sales Team Management

Robotic Process Automation

Learn about robotic process automation, including benefits of robotic process automation, & implementing RPA in outbound sales.

Robotic Process Automation

Enterprise Resource Planning

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Enterprise Resource Planning

Programmatic Display Campaign

Learn about programmatic display campaign, including how programmatic display campaigns work, & benefits of programmatic display advertising.

Programmatic Display Campaign

Lead Scrape

Learn about lead scrape, including benefits of lead scraping, tools and techniques for effective lead scraping, navigating legal considerations in lead scraping.

Lead Scrape

End of Quarter

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

End of Quarter

Targeted Marketing

Learn about targeted marketing, including benefits of targeted marketing, key strategies for effective targeting, & targeted marketing vs. mass marketing.

Targeted Marketing

Objection Handling in Sales

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Objection Handling in Sales

Below the Line

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Below the Line

Payment Processors

Learn about payment processors, & including I understand your requirements. Here are four headings that you could use for your article:.

Payment Processors

AI Sales Script Generator

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

AI Sales Script Generator

Prospecting

Learn about prospecting, including strategies for effective prospecting, key principles of successful prospecting, prospecting vs. lead generation.

Prospecting

Single Page Applications

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

Single Page Applications

Brand Equity

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Brand Equity

Marketing Attribution Model

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Marketing Attribution Model

Needs Assessment

Learn about needs assessment, including steps for conducting needs assessment, key components of needs assessment, & needs assessment vs. demand analysis.

Needs Assessment

Customer Churn Rate

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Customer Churn Rate

Request for Information

Learn about request for information, including crafting an effective request for information, & key components of an RFI.

Request for Information

Custom Metadata Types

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Custom Metadata Types

Marketing Analytics

Learn about marketing analytics, including key benefits of marketing analytics, & strategies for effective marketing analytics.

Marketing Analytics

Customer Data Platform (CDP)

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Customer Data Platform (CDP)

Progressive Web Apps

Learn about progressive web apps, including how to develop a PWA, benefits of progressive web apps, PWAs vs native apps, & essential PWA features.

Progressive Web Apps

Marketing Metrics

Learn about marketing metrics, including understanding marketing metrics, keys to effective marketing measurement, & marketing metrics vs. sales metrics.

Marketing Metrics

Lead Generation

Learn about lead generation, including defining lead generation, inbound and outbound lead generation, & essential lead generation strategies.

Lead Generation

FAB Technique

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

FAB Technique

Dynamic Data

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Dynamic Data