Terms

Generic Keywords

What are Generic Keywords?

Generic keywords are broad and general terms that people use when searching for products, services, or information, without being attributed to a specific brand. These keywords play a crucial role in optimizing visibility and attracting new customers, as they can increase app installs and capture long-tail traffic.

Crafting Effective Generic Keywords

Crafting effective generic keywords involves understanding your app's category and function, as well as the terms users might search for when looking for similar apps. To create a list of impactful generic keywords, follow these steps:

  1. Research your app's category and identify common terms associated with it.
  2. Analyze competitor apps and note the keywords they target.
  3. Use keyword research tools to find high-volume, low-competition terms.
  4. Test different keyword combinations to find the most effective mix.
  5. Monitor keyword performance and adjust your strategy as needed.

Generic vs. Branded Keywords: The Differences

Generic keywords, such as "workout" or "fitness tracker," are broad terms related to an app's category or function. They help capture a large portion of App Store traffic and increase overall downloads. However, repeating them in your metadata won't improve visibility for those terms.

Branded keywords, like "MyFitnessPal," are specific to an app's brand name or unique identifiers. They drive high search volumes and a significant portion of App Store traffic, but may result in lower conversion rates when users search for a specific brand and find a different app.

The Impact of Generic Keywords on SEO

Generic keywords significantly impact SEO rankings by driving more than half of App Store traffic. Capturing traffic from these keywords can increase overall app downloads. To optimize generic keywords for better SEO performance, it's essential to discover the generic keywords driving installs for competitors and target those keywords within an app's metadata. Most keywords targeted in an iOS keyword field should be generic, as repeating keywords in App Store metadata will not help increase an app's visibility for those terms.

Other terms

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Sales Strategy

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Sales Strategy

Search Engine Results Page

Learn about search engine results page, including understanding SERP components, key factors influencing SERP rankings, & SERP and SEO best practices.

Search Engine Results Page

Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

Behavioral Analytics

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Behavioral Analytics

Monthly Recurring Revenue (MRR)

Learn about MRR, including calculating it, the key factors that influence it, MRR vs. ARR, and strategies to grow your MRR.

Monthly Recurring Revenue (MRR)

Cost Per Impression

Learn about cost per impression, including calculating cost per impression, cost per impression vs cost per click, & improving your cost.

Cost Per Impression

Ramp Up Time

Learn about ramp up time, including reducing ramp up time, factors impacting ramp up duration, & strategies for effective ramp up.

Ramp Up Time

GTM

Learn about GTM, including understanding GTM basics, GTM implementation process, common GTM use cases, & GTM limitations and alternatives.

GTM

Applicant Tracking System

Learn about applicant tracking system, including benefits of using an ATS, key features of effective ATS, & ATS vs. traditional recruitment methods.

Applicant Tracking System

Conversational Intelligence?

Learn about conversational intelligence, including its benefits, implementing it strategically, conversational intelligence vs. traditional sales tactics, and its key components.

Conversational Intelligence?

Loyalty Programs

Learn about loyalty programs, including why loyalty programs matter, creating an effective loyalty program, & types of loyalty programs.

Loyalty Programs

Customer Centricity

Learn about customer centricity, including benefits of customer centricity, key strategies for success, & customer centricity vs. product centricity.

Customer Centricity

B2B Data

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

B2B Data

B2B Buyer Intent Data

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

B2B Buyer Intent Data

Touchpoints

Learn about touchpoints, including maximizing touchpoint efficacy, types of sales touchpoints, & optimizing customer journey through touchpoints.

Touchpoints

Sales and Marketing Alignment

Learn about sales and marketing alignment, including benefits of aligning sales and marketing, & steps to achieve sales and marketing harmony.

Sales and Marketing Alignment

Account

Learn about account, including types of accounts in accounting, components of an account, & account management best practices.

Account

No Cold Calls

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No Cold Calls

Lead Scoring Models

Learn about lead scoring models, including the fundamentals of building lead scoring models, & key components of effective lead scoring.

Lead Scoring Models

Hybrid Sales Model

Learn about hybrid sales model, including benefits of a hybrid sales model, implementing a hybrid sales approach, & hybrid vs. traditional sales models.

Hybrid Sales Model

Lead Enrichment Software

Learn about lead enrichment software, including benefits of lead enrichment software, key features to look for, implementing lead enrichment in your sales process.

Lead Enrichment Software

Sales Prospecting Techniques

Learn about sales prospecting techniques, including essentials of effective prospecting, & crafting your prospecting strategy.

Sales Prospecting Techniques

API

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API

Sales Director

Learn about sales director, including roles and responsibilities of a sales director, & key skills for a successful sales director.

Sales Director

Simple Object Access Protocol Application Programming Interface

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Simple Object Access Protocol Application Programming Interface

B2B Sales Process

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

B2B Sales Process

Inbound Lead Generation

Learn about inbound lead generation, including strategies for effective inbound lead generation, & components of a successful inbound campaign.

Inbound Lead Generation

Customer Lifetime Value

Learn about customer lifetime value, including calculating customer lifetime value, key factors influencing CLV, & improving your CLV strategy.

Customer Lifetime Value

Sales Calls

Learn about sales calls, including optimizing sales calls for success, crafting the perfect sales pitch, & beyond cold calling: exploring alternatives.

Sales Calls

Business Process Management

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Business Process Management

Inventory Management

Learn about inventory management, including benefits of effective inventory management, & steps to implement inventory management.

Inventory Management

Expansion Revenue

Learn about expansion revenue, including maximizing expansion revenue strategies, & identifying opportunities for expansion revenue.

Expansion Revenue

Economic Order Quantity

Learn about economic order quantity, including calculating economic order quantity, & benefits of optimizing order quantity.

Economic Order Quantity

Decision Maker

Learn about decision maker, including identifying key decision makers, strategies for engaging decision makers, decision maker vs. influencer: understanding the differences.

Decision Maker

Lead Response Time

Learn about lead response time, including improving lead response time, the impact of quick response, & lead response time vs contact rate.

Lead Response Time

Cloud Storage

Learn about cloud storage, including benefits of using cloud storage, comparison: cloud storage vs. local storage, & how to choose a cloud storage provider.

Cloud Storage

Technographics

Learn about technographics, including understanding technographic data segmentation, & the benefits of leveraging technographics.

Technographics

Voice Broadcasting

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

Voice Broadcasting

Enterprise Resource Planning

Learn about enterprise resource planning, including benefits of implementing ERP, key components of ERP systems, & ERP versus traditional software.

Enterprise Resource Planning

Application Performance Management

Learn about application performance management, including benefits of application performance management, & challenges in implementing APM.

Application Performance Management

AI Data Enrichment

Learn about AI data enrichment, including understanding it, the key benefits of AI data enrichment, how it works, and its challenges.

AI Data Enrichment

Bulk Application Programming Interface

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Bulk Application Programming Interface

Dynamic Segment

Learn about dynamic segment, including benefits of using dynamic segments, crafting effective dynamic segments, & dynamic segments vs. static segments.

Dynamic Segment

Target Account Selling

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Target Account Selling

Commission

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Commission

Process Builder

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Process Builder

OAuth

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OAuth

Cold Emailing

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Cold Emailing

Sales Acceleration

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Sales Acceleration

Sales Enablement

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Sales Enablement

CRM Data

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CRM Data

Virtual Selling

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Virtual Selling

Product Qualified Lead

Learn about product qualified lead, including identifying product qualified leads, & key characteristics of product qualified leads.

Product Qualified Lead

Omnichannel Sales

Learn about omnichannel sales, including the benefits of omnichannel sales, crafting an omnichannel strategy, omnichannel vs. multichannel.

Omnichannel Sales

LinkedIn Sales Navigator

Learn about LinkedIn Sales Navigator, including maximizing LinkedIn Sales Navigator's features, & unlocking sales potential with advanced search.

LinkedIn Sales Navigator

Net New Business

Learn about net new business, including strategies for growing net new business, & key metrics for tracking net new business.

Net New Business

Stress Testing

Learn about stress testing, including understanding stress testing methods, benefits of stress testing, & stress testing vs. load testing.

Stress Testing

User Interaction

Learn about user interaction, including enhancing user interaction strategies, principles of effective user engagement, & user interaction vs. user experience.

User Interaction

Mobile Compatibility

Learn about mobile compatibility, including understanding its importance, benefits of mobile compatibility, & adapting websites for mobile.

Mobile Compatibility

Buying Intent

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Buying Intent

Lead Generation Tactics

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Lead Generation Tactics

Sales Intelligence

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Sales Intelligence

White Label

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White Label

Salesforce Administrator

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Salesforce Administrator

B2C2B

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B2C2B

Revenue Operations KPIs

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Revenue Operations KPIs

B2B Contact Base

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B2B Contact Base

Process Automation

Learn about process automation, including types of process automation, benefits of process automation, how to implement automation, & challenges in automation.

Process Automation

Letter of Intent

Learn about letter of intent, including understanding the letter of intent (LOI), essential components of a LOI, LOI in academic and professional applications.

Letter of Intent

B2B Sales

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B2B Sales

Rapport Building

Learn about rapport building, including the principles of effective rapport building, & techniques for establishing rapport.

Rapport Building

Gated Content

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Gated Content

Escalations

Learn about escalations, including understanding escalation triggers, key strategies for managing escalations, & escalations vs. standard operations.

Escalations

Webhooks

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.

Webhooks

Content Rights Management

Learn about content rights management, including importance of protecting digital assets, & benefits of implementing content rights management.

Content Rights Management

User Testing

Learn about user testing, including how user testing works, benefits of user testing, common user testing methods, & user testing best practices.

User Testing

Buying Criteria

Learn about buying criteria, including identifying key buying criteria, developing effective buying criteria, & buying criteria vs. selling points.

Buying Criteria

Data Appending

Learn about data appending, including benefits of data appending, implementing data appending effectively, & data appending vs. data scrubbing.

Data Appending

Smile and Dial

Learn about smile and dial, including the benefits of smile and dial, strategies for effective smile and dial campaigns, & smile and dial vs. digital outreach.

Smile and Dial

B2B2C

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B2B2C

B2B Demand Generation

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

B2B Demand Generation

Reverse Logistics

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Reverse Logistics

Complex Sale

Learn about complex sale, including navigating complex sale challenges, key strategies in complex sales, & complex sale vs. simple sale.

Complex Sale

Data Pipelines

Learn about data pipelines, including overview of data pipelines, benefits for outbound sales, designing effective pipelines, and best practices for implementation.

Data Pipelines

Conversion Path

Learn about conversion path, including designing an effective conversion path, & components of a successful conversion path.

Conversion Path

Sales Operations Key Performance Indicators

Learn about sales operations KPIs, including identifying sales operations KPIs, effective sales KPI strategies, & sales operations KPIs SaaS KPIs.

Sales Operations Key Performance Indicators

Sales Methodology

Learn about sales methodology, including developing an effective sales methodology, & key components of sales methodologies.

Sales Methodology

Browser Compatibility

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Browser Compatibility

Sales Coach

Learn about sales coach, including qualities of an effective sales coach, the importance of sales coaching, & sales coaching vs. sales managing.

Sales Coach

Customer Buying Signals

Learn about customer buying signals, including identifying common buying signals, interpreting non-verbal cues, & effective response strategies.

Customer Buying Signals

Lead Qualification Process

Learn about lead qualification process, including identifying key lead qualification criteria, & steps in a successful qualification process.

Lead Qualification Process

Predictive Customer Lifetime Value

Learn about predictive customer lifetime value, including benefits of predictive CLV, & calculating predictive CLV: a step-by-step guide.

Predictive Customer Lifetime Value

Tokenization

Learn about tokenization, including how tokenization works, benefits of tokenization, types of tokenization, & tokenization best practices.

Tokenization

MEDDICC

Learn about MEDDICC, including implementing MEDDICC effectively, key elements of MEDDICC, & MEDDICC versus traditional sales models.

MEDDICC

Firewall

Learn about firewall, including how firewalls work, benefits of using firewalls, types of firewalls, & implementing a firewall strategy.

Firewall

Account-Based Everything

Learn about account-based everything, including implementing account-based strategies, & key principles of account-based alignment.

Account-Based Everything

Custom API integration

Learn about custom API integration, including benefits of custom API integration, & key steps in developing custom APIs.

Custom API integration

Supply Chain Management

Learn about supply chain management, including effective strategies for supply chain management, & components of an efficient supply chain.

Supply Chain Management

Intent Data

Learn about intent data, including sources of intent data, utilizing intent data effectively, & comparing intent data and traditional analytics.

Intent Data

Horizontal Market

Learn about horizontal market, including identifying opportunities in horizontal markets, & key strategies for market penetration.

Horizontal Market
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