Buying Criteria

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Sales Operations KPIs are measurable metrics that track the efficiency and effectiveness of a sales team's operational processes.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.