If you’re in the market for a sales engagement platform, you’ve most likely stumbled upon ZoomInfo and UpLead as popular choices. At first glance, these platforms seem to share many similarities, so choosing between them might be challenging.
This guide gives you a major shortcut by offering a concise UpLead vs. ZoomInfo comparison according to the criteria that matter the most. To help you expand your search, we’ll also introduce a third option you might want to choose over both platforms. 📈
How We Made This Comparison
UpLead and ZoomInfo are robust platforms packed with features, so we had to take a few important steps to ensure a fair comparison:
- We first examined the two options hands-on to see the main differences between them in terms of their databases, additional features, and user interface
- We then gathered other users’ opinions by doing the following:some text
- Leveraging our extensive network of industry experts and influencers
- Checking out customer reviews on popular sites (G2, GetApp, etc.)
- We summarized all our findings and put UpLead and ZoomInfo head-to-head
ZoomInfo vs. UpLead—Key Differences
After conducting our research, we decided to compare UpLead and ZoomInfo according to the following four factors:
- Data availability and accuracy
- Additional features
- Ease of use and integrations
- Pricing
🎯 Data Availability and Accuracy
ZoomInfo is one of the longest-standing B2B data providers on the market, so it’s no surprise that it has one of the largest databases. It encompasses the following:
- 260+ million professional profiles published
- 100+ million company profiles published
- 135+ million verified phone numbers
With hundreds of millions of data points, the platform promises to let you tap into your market effortlessly and get all the information you need. While this is true for the most part, not everyone was impressed with ZoomInfo’s scope—there have been complaints about inaccurate emails and phone data, which included main lines instead of direct numbers.
UpLead has a more modest database featuring 155+ million contacts with verified email addresses. This is significantly less than what you get with ZoomInfo, which means you should expect a lower hit rate.
One user said that out of 100 leads, they’d only get 20 valid contacts they could use. As you can imagine, this is a major waste of time and money—though it isn’t a common occurrence. Many UpLead customers were happy with the platform’s data quality and overall results.
Whichever platform you choose, it’s hard to know in advance how much data you’ll get because there are lots of moving parts, such as your industry and location. Still, a larger database naturally comes with a lower risk, so ZoomInfo takes the lead here.
Winner: ZoomInfo 🏆
🎁 Additional Features
UpLead encompasses various features you need to set up effective outbound campaigns, most notably:
- Prospector—Lets you build lead lists and search for prospects using 50+ filters 🔍
- Email finder and verifier—Shows you a prospects’ email addresses and lets you verify existing ones 📩
- Technographics—Gives you access to over 16,000 tech data points 📚
- Intent data—Helps you optimize your sales cycle through various buyer intent signals 🔁
ZoomInfo offers all of the above, plus so much more, because it’s not a single solution but a collection of four platforms:
- SalesOS
- MarketingOS
- OperationsOS
- TalentOS
SalesOS is the flagship product containing most of the features you need, such as contact/company search and sales automation. Other features are scattered across that platform’s additional solutions (e.g., MarketingOS offers in-depth intent data, while OperationsOS supports data cleaning and deduplication).
Overall, ZoomInfo is a far more robust solution suitable for advanced users who want to consolidate their marketing and sales efforts into one platform instead of relying on multiple tools. You get lots of features that aren’t available with UpLead, such as:
- Comprehensive sales automation with custom workflows
- Website chat and web form enrichment
- Cross-channel advertising
- Automated lead routing and assignment
Of course, some teams might consider these features an overkill and find UpLead more than feature-rich enough. Still, we need to give ZoomInfo another point due to its more diversified offering.
Winner: ZoomInfo 🏆
⚙️ Ease of Use and Integrations
Due to its many features, ZoomInfo isn’t easy to master unless you already have some experience with similar platforms. The initial setup and onboarding can be quite complicated, so expect to invest some time upfront.
The good news is that you can get help from ZoomInfo’s team, who should guide you through the process and help you get started as quickly as possible. Still, some users weren’t particularly happy with the support they received, claiming it took too long to set everything up.
Once you get the hang of ZoomInfo, you should expect a frictionless-enough experience due to the well-designed user interface. It’s surely on the more complex side, but various automation features make up for this.
UpLead is more stripped-down, which makes it easier to grasp. The user interface is clean and intuitive, so you shouldn’t have trouble navigating the platform. Many users highlighted its ease of use as one of the most notable benefits, saying that UpLead is much simpler than many competitors.
A major aspect of any platform’s ease of use is its ability to integrate into your existing workflow. Neither platform is drastically better in this regard since ZoomInfo and UpLead connect to various tools without hassle. The following table outlines some of the main integrations of both solutions:
Winner: UpLead 🏆
💲 Pricing
ZoomInfo is an advanced platform, and its price point reflects this. The company doesn’t offer any specific pricing information on the website but states an average user spends a whopping $30,000 on SalesOS annually.
The exact cost depends on several factors, most notably the depth of information you need and your chosen plan. ZoomInfo offers three different tiers:
- Professional+
- Advanced+
- Elite+
The platform also advertises a free plan, but it’s not particularly appealing. You can access some of ZoomInfo’s main features, but you need to let the platform scrap your email data in return. Many users rightfully aren’t comfortable with this, so you should think twice before signing up.
UpLead is a clear winner when it comes to pricing for multiple reasons. The first and most obvious one is that you’ll pay a fraction of ZoomInfo’s costs. Specifically, you can choose between the following plans:
Thanks to monthly plans, you have far more flexibility than with ZoomInfo, which requires annual commitments.
Winner: UpLead 🏆
The Verdict—Should You Use ZoomInfo or UpLead?
As you can see, there are many arguments in favor of both ZoomInfo and UpLead, so it all comes down to what you’re looking for. If you’re on a budget and need a more stripped-down option, go with UpLead. For those who need a comprehensive platform and don’t mind spending five figures a year, ZoomInfo might be a better option. ⚖️
Now, here’s the problem—both platforms offer single-source data enrichment, meaning you can’t tap into databases beyond their native ones. This may not seem like a big deal until you realize there’s a high chance you might not get the information you need.
In this case, you’ll end up wasting money without enough leads to justify the costs. This is a particularly big risk with ZoomInfo since you need to pay a lot of money upfront and hope for the best. As you saw, not everyone gets the expected results, and you don’t want to get stuck in a contract and end up paying even more for an additional platform.
That’s why your safest bet is a solution that lets you tap into several databases and minimize the risk of missing or inaccurate data. If you need such a platform, check out Clay. 🧠
Clay—One Account, 50+ Data Providers
Clay is a comprehensive data enrichment and sales automation platform that does many of the same things as ZoomInfo and UpLead, but with a major advantage—it gives you access to over 50 data providers without the need for additional tools or contracts! This means you get maximum data coverage without the hassle of juggling different platforms or wasting money.
When you want to find someone’s contact information, Clay will examine its sources one by one through waterfall enrichment. The search stops when the data is found, and you only pay for the information you’ve gathered.
Want to see waterfall enrichment in action? Check out this video:
Clay goes far beyond basic contact information—it uses AI to help you get all the data points you need through the following features:
- Claygent—An AI web scraper that fetches any data you need from all over the web 🌐
- AI enrichment—The easiest way to summarize your research, make inferences, and complete many other tasks 💡
- Email builder—An AI-powered email writer that automatically pulls from your Clay table to draft hyper-personalized emails in seconds 💌
The platform integrates with over 100 platforms natively, plus hundreds of others through Zapier. This means it can fit your current workflow seamlessly and help you automate numerous processes.
You can use Clay’s free plan to test the platform and see all the opportunities it can unlock. If you wish to upgrade, Clay lets you choose from four flexible options:
Countless teams believe Clay is well worth the cost—have a look at their thoughts on the platform:
Boost Your Reply Rate and ROI With Clay
Getting started with Clay is simple—all you need to do is:
- Visit the signup page
- Enter your name, email, and password
- Explore Clay’s data providers and AI-powered features
If you want to see how others are using Clay, feel free to join the platform’s Slack community. You can also visit the Learn hub for demos and tutorials or sign up for Clay’s newsletter to receive useful tips for fine-tuning your outbound efforts. 💌
💡 Keep reading: Interested in learning how other similar platforms compare? Read our other direct comparison pages:
If you’re in the market for a sales engagement platform, you’ve most likely stumbled upon ZoomInfo and UpLead as popular choices. At first glance, these platforms seem to share many similarities, so choosing between them might be challenging.
This guide gives you a major shortcut by offering a concise UpLead vs. ZoomInfo comparison according to the criteria that matter the most. To help you expand your search, we’ll also introduce a third option you might want to choose over both platforms. 📈
How We Made This Comparison
UpLead and ZoomInfo are robust platforms packed with features, so we had to take a few important steps to ensure a fair comparison:
- We first examined the two options hands-on to see the main differences between them in terms of their databases, additional features, and user interface
- We then gathered other users’ opinions by doing the following:some text
- Leveraging our extensive network of industry experts and influencers
- Checking out customer reviews on popular sites (G2, GetApp, etc.)
- We summarized all our findings and put UpLead and ZoomInfo head-to-head
ZoomInfo vs. UpLead—Key Differences
After conducting our research, we decided to compare UpLead and ZoomInfo according to the following four factors:
- Data availability and accuracy
- Additional features
- Ease of use and integrations
- Pricing
🎯 Data Availability and Accuracy
ZoomInfo is one of the longest-standing B2B data providers on the market, so it’s no surprise that it has one of the largest databases. It encompasses the following:
- 260+ million professional profiles published
- 100+ million company profiles published
- 135+ million verified phone numbers
With hundreds of millions of data points, the platform promises to let you tap into your market effortlessly and get all the information you need. While this is true for the most part, not everyone was impressed with ZoomInfo’s scope—there have been complaints about inaccurate emails and phone data, which included main lines instead of direct numbers.
UpLead has a more modest database featuring 155+ million contacts with verified email addresses. This is significantly less than what you get with ZoomInfo, which means you should expect a lower hit rate.
One user said that out of 100 leads, they’d only get 20 valid contacts they could use. As you can imagine, this is a major waste of time and money—though it isn’t a common occurrence. Many UpLead customers were happy with the platform’s data quality and overall results.
Whichever platform you choose, it’s hard to know in advance how much data you’ll get because there are lots of moving parts, such as your industry and location. Still, a larger database naturally comes with a lower risk, so ZoomInfo takes the lead here.
Winner: ZoomInfo 🏆
🎁 Additional Features
UpLead encompasses various features you need to set up effective outbound campaigns, most notably:
- Prospector—Lets you build lead lists and search for prospects using 50+ filters 🔍
- Email finder and verifier—Shows you a prospects’ email addresses and lets you verify existing ones 📩
- Technographics—Gives you access to over 16,000 tech data points 📚
- Intent data—Helps you optimize your sales cycle through various buyer intent signals 🔁
ZoomInfo offers all of the above, plus so much more, because it’s not a single solution but a collection of four platforms:
- SalesOS
- MarketingOS
- OperationsOS
- TalentOS
SalesOS is the flagship product containing most of the features you need, such as contact/company search and sales automation. Other features are scattered across that platform’s additional solutions (e.g., MarketingOS offers in-depth intent data, while OperationsOS supports data cleaning and deduplication).
Overall, ZoomInfo is a far more robust solution suitable for advanced users who want to consolidate their marketing and sales efforts into one platform instead of relying on multiple tools. You get lots of features that aren’t available with UpLead, such as:
- Comprehensive sales automation with custom workflows
- Website chat and web form enrichment
- Cross-channel advertising
- Automated lead routing and assignment
Of course, some teams might consider these features an overkill and find UpLead more than feature-rich enough. Still, we need to give ZoomInfo another point due to its more diversified offering.
Winner: ZoomInfo 🏆
⚙️ Ease of Use and Integrations
Due to its many features, ZoomInfo isn’t easy to master unless you already have some experience with similar platforms. The initial setup and onboarding can be quite complicated, so expect to invest some time upfront.
The good news is that you can get help from ZoomInfo’s team, who should guide you through the process and help you get started as quickly as possible. Still, some users weren’t particularly happy with the support they received, claiming it took too long to set everything up.
Once you get the hang of ZoomInfo, you should expect a frictionless-enough experience due to the well-designed user interface. It’s surely on the more complex side, but various automation features make up for this.
UpLead is more stripped-down, which makes it easier to grasp. The user interface is clean and intuitive, so you shouldn’t have trouble navigating the platform. Many users highlighted its ease of use as one of the most notable benefits, saying that UpLead is much simpler than many competitors.
A major aspect of any platform’s ease of use is its ability to integrate into your existing workflow. Neither platform is drastically better in this regard since ZoomInfo and UpLead connect to various tools without hassle. The following table outlines some of the main integrations of both solutions:
Winner: UpLead 🏆
💲 Pricing
ZoomInfo is an advanced platform, and its price point reflects this. The company doesn’t offer any specific pricing information on the website but states an average user spends a whopping $30,000 on SalesOS annually.
The exact cost depends on several factors, most notably the depth of information you need and your chosen plan. ZoomInfo offers three different tiers:
- Professional+
- Advanced+
- Elite+
The platform also advertises a free plan, but it’s not particularly appealing. You can access some of ZoomInfo’s main features, but you need to let the platform scrap your email data in return. Many users rightfully aren’t comfortable with this, so you should think twice before signing up.
UpLead is a clear winner when it comes to pricing for multiple reasons. The first and most obvious one is that you’ll pay a fraction of ZoomInfo’s costs. Specifically, you can choose between the following plans:
Thanks to monthly plans, you have far more flexibility than with ZoomInfo, which requires annual commitments.
Winner: UpLead 🏆
The Verdict—Should You Use ZoomInfo or UpLead?
As you can see, there are many arguments in favor of both ZoomInfo and UpLead, so it all comes down to what you’re looking for. If you’re on a budget and need a more stripped-down option, go with UpLead. For those who need a comprehensive platform and don’t mind spending five figures a year, ZoomInfo might be a better option. ⚖️
Now, here’s the problem—both platforms offer single-source data enrichment, meaning you can’t tap into databases beyond their native ones. This may not seem like a big deal until you realize there’s a high chance you might not get the information you need.
In this case, you’ll end up wasting money without enough leads to justify the costs. This is a particularly big risk with ZoomInfo since you need to pay a lot of money upfront and hope for the best. As you saw, not everyone gets the expected results, and you don’t want to get stuck in a contract and end up paying even more for an additional platform.
That’s why your safest bet is a solution that lets you tap into several databases and minimize the risk of missing or inaccurate data. If you need such a platform, check out Clay. 🧠
Clay—One Account, 50+ Data Providers
Clay is a comprehensive data enrichment and sales automation platform that does many of the same things as ZoomInfo and UpLead, but with a major advantage—it gives you access to over 50 data providers without the need for additional tools or contracts! This means you get maximum data coverage without the hassle of juggling different platforms or wasting money.
When you want to find someone’s contact information, Clay will examine its sources one by one through waterfall enrichment. The search stops when the data is found, and you only pay for the information you’ve gathered.
Want to see waterfall enrichment in action? Check out this video:
Clay goes far beyond basic contact information—it uses AI to help you get all the data points you need through the following features:
- Claygent—An AI web scraper that fetches any data you need from all over the web 🌐
- AI enrichment—The easiest way to summarize your research, make inferences, and complete many other tasks 💡
- Email builder—An AI-powered email writer that automatically pulls from your Clay table to draft hyper-personalized emails in seconds 💌
The platform integrates with over 100 platforms natively, plus hundreds of others through Zapier. This means it can fit your current workflow seamlessly and help you automate numerous processes.
You can use Clay’s free plan to test the platform and see all the opportunities it can unlock. If you wish to upgrade, Clay lets you choose from four flexible options:
Countless teams believe Clay is well worth the cost—have a look at their thoughts on the platform:
Boost Your Reply Rate and ROI With Clay
Getting started with Clay is simple—all you need to do is:
- Visit the signup page
- Enter your name, email, and password
- Explore Clay’s data providers and AI-powered features
If you want to see how others are using Clay, feel free to join the platform’s Slack community. You can also visit the Learn hub for demos and tutorials or sign up for Clay’s newsletter to receive useful tips for fine-tuning your outbound efforts. 💌
💡 Keep reading: Interested in learning how other similar platforms compare? Read our other direct comparison pages:
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