How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail
Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.
September 6, 2024
April 27, 2025