Outbound Plays

Tactical guides on how we—and others—use Clay in our GTM teams.

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Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%

September 9, 2025
Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%
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How OpenAI is scaling their GTM motion with Clay

January 21, 2025
How OpenAI is scaling their GTM motion with Clay
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How Rippling uses Clay to scale growth experiments and email personalization

March 4, 2025
How Rippling uses Clay to scale growth experiments and email personalization
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

September 6, 2024
How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

How Clay Converts Trial Users Into Customers With Automated Outreach

May 4, 2026
March 12, 2024
How Clay Converts Trial Users Into Customers With Automated Outreach

How Clay Runs ABM Campaigns: A Step-by-Step Playbook

April 25, 2026
April 15, 2026
How Clay Runs ABM Campaigns: A Step-by-Step Playbook

How to Use OpenAI to Write Cold Emails from Scratch with Clay

April 25, 2026
March 12, 2024
How to Use OpenAI to Write Cold Emails from Scratch with Clay

Automated Slide Deck Creation: How Clay Builds QBRs from Your Data

April 23, 2026
February 11, 2026
Automated Slide Deck Creation: How Clay Builds QBRs from Your Data

Best of the blog

All Outbound Plays

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How AlertMedia's account scoring, deal qualification, and lead routing all run inside Clay

AlertMedia provides physical risk intelligence and incident response solutions that help organizations protect employees, facilities, and assets worldwide.

April 27, 2026
April 27, 2026
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Why depthfirst chose Clay as the first tool in their GTM stack

depthfirst is an AI-native application security company that helps security teams autonomously detect, triage, and remediate critical code vulnerabilities to secure software at machine speed.

March 31, 2026
March 30, 2026
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How Figma built a living data foundation to orchestrate every GTM motion

Figma is a collaborative design platform used by product, design, and engineering teams worldwide.

March 25, 2026
March 24, 2026
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Inside ElevenLabs' GTM intelligence stack: one data layer, three motions, 4x SQLs

ElevenLabs is an AI research and product company transforming how we interact with technology.

March 24, 2026
March 24, 2026
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How Legora increased their campaign launch velocity by 70% using Clay

Legora is a collaborative AI platform for lawyers, helping legal teams to review and research faster, draft smarter, and advise with precision. The company serves 700+ law firms and corporate legal teams around the world.

March 3, 2026
March 3, 2026
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How Sana equips 140 sales reps with better books of business

Sana is an AI experience platform that unifies fragmented enterprise data from apps like Slack, Salesforce, and SharePoint into a single, searchable knowledge base.

March 3, 2026
March 3, 2026
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How Terrapinn increased revenue-per-rep 19% while cutting prospect acquisition cost by 90% with Clay

Terrapinn is a global B2B events company producing 90+ trade exhibitions and conferences annually across 35 industry verticals, from biotech to aviation to renewable energy. With offices in London, New York, Singapore, Sydney, Dubai, and Johannesburg, Terrapinn connects innovators, buyers, and sellers through curated events.

February 27, 2026
February 27, 2026
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How Hex increased inbound win-rate 50% using Clay

Hex is an AI Analytics Platform built to provide an end-to-end workspace for data work, combining data science, conversational self-serve, and trusted context, all powered by agentic AI.

February 24, 2026
February 13, 2026
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How Verkada GTM team expanded in 28 European countries using Clay

Verkada is a cloud-based physical security platform providing video security cameras, access control, environmental sensors, and alarms. The company serves multi-site organizations including retail chains, manufacturing facilities, and educational institutions across 80+ countries.

February 18, 2026
February 16, 2026
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How Merge books 15% more enterprise meetings by researching 1,500 key accounts weekly with Clay

Merge is the leading provider of agentic tools and customer-facing integrations for the largest banks (U.S. Bank, Mastercard, JPMorgan Chase), AI companies (OpenAI, Perplexity, Dropbox), HR technology providers (BambooHR, Carta), and more.

February 12, 2026
February 12, 2026
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How Pump scaled from $1M to $25M+ in 18 months using Clay to orchestrate GTM

Pump helps companies reduce cloud infrastructure costs, using group buying and AI to optimize cloud costs. Used by over 2,000 customers, Pump delivers automatic savings on AWS, Google Cloud, and Azure spend without requiring engineering work or commitment changes.

February 10, 2026
February 10, 2026
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How A-LIGN cut research costs by 83% and generated millions in pipeline

A-LIGN is a technology-enabled security and compliance partner trusted by more than 5,000 global organizations to mitigate cybersecurity risks.

February 10, 2026
February 9, 2026
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How Intercom used Clay to build trust in GTM data and accelerate outbound execution

Intercom is a leading AI customer service company that delivers Fin, the best performing AI Agent for customer service and a next-generation helpdesk for human support.

January 15, 2026
January 14, 2026
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How Mistral AI built a global GTM engine with Clay

Mistral AI is a pioneer company in generative artificial intelligence, empowering the world with the tools to build and benefit from the most transformative technology of our time.

December 9, 2025
December 8, 2025
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Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%

Recharge is the leading subscription billing platform for Shopify, processing $30 billion annually for 20,000+ merchants through a revenue-share model.

September 9, 2025
September 5, 2025
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How Regency Supply used Clay to find niche prospects & automate research and scoring

Regency Supply, a commercial lighting and electrical distributor serving thousands of businesses and local contractors, found themselves spending too much time on manual tasks: verifying new e-commerce registrations, building lists of local electrical contractors, and enriching contact data.

April 2, 2025
May 14, 2025
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How Exit Five scales sponsorship revenue by enriching newsletter subscribers

Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.

March 11, 2025
May 1, 2025
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How Rippling uses Clay to scale growth experiments and email personalization

Rippling is a platform that enables companies to manage their people, spend, and IT all in one place. It has tens of thousands of customers globally.

March 4, 2025
April 27, 2025
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How Rootly used Clay to scale outbound sales with leaner, smarter workflows

Rootly, an incident management platform trusted by companies like Dropbox, Figma, LinkedIn, and our team at Clay, faced a common challenge familiar to many YC startups selling to enterprise clients: how to scale outbound sales efficiently without the resources of larger teams.

January 21, 2025
May 1, 2025
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How OpenAI is scaling their GTM motion with Clay

OpenAI, the pioneering AI research and deployment company, changed the world as we know it with the launch of ChatGPT in 2022. When they launched ChatGPT Enterprise, just nine months later, they unleashed a firehose of inbound interest.

January 21, 2025
April 27, 2025
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How Vanta uses Clay to streamline RevOps and scale signal-based prospecting

Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.

January 21, 2025
April 22, 2025
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How Harmonic automated their SDR workflows in Clay to increase output and conversion rates

Harmonic, the complete startup database trusted by many of the largest VCs worldwide, faced challenges managing their SDR workflows across multiple tools. To streamline their outbound motion and boost productivity, Harmonic rebuilt their entire SDR workflow using Clay.

January 13, 2025
June 12, 2025
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How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion

Sendoso helps revenue teams drive pipeline using direct mail and personalized gifting. Its marketing team owns qualified pipeline generation, with three SDRs that partner closely with sales.

November 20, 2024
May 1, 2025
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How Oyster uses Clay to run intent-based outbound campaigns, saving 40hrs/month per sales rep

Oyster is a global employment platform that helps companies hire and manage distributed teams in 180+ countries.

October 22, 2024
April 27, 2025
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How Coverflex uses Clay to automate signal-based outreach for 3M+ companies, adding 200+ monthly demos

Coverflex is a fast-growing fintech company that offers a flexible benefits platform for businesses. Targeting small-to-medium-sized enterprises (SMEs) across Portugal, Spain, and Italy, Coverflex helps companies provide personalized approaches to employee benefits.

October 10, 2024
June 12, 2025
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.

September 6, 2024
April 27, 2025
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

‍Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.

August 26, 2024
April 27, 2025
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How Clay Converts Trial Users Into Customers With Automated Outreach

See how Clay uses automated outreach to convert trial users into customers, with enrichment, lead scoring, and personalized HubSpot campaigns. Learn how.

May 4, 2026
Mar 12, 2024
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How to Automate 6 Cold Email Campaigns in One Clay Workflow

Learn how to automate 6 cold email campaigns from a single Clay table — with enrichment, AI classification, and deduplication built in. See how it works.

May 3, 2026
Mar 12, 2024
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How Clay Identifies Tier 1 Accounts: A Three-Score System

See how Clay identifies tier 1 accounts using a three-score system: fit, engagement, and contract value. Learn how sales and marketing align on the same priorities.

May 2, 2026
Apr 1, 2026
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Lead Scoring in Clay: A Step-by-Step Formula Guide

Learn how to build lead scoring formulas in Clay to prioritize your ICP leads by employee count, job postings, and more. See how it works.

May 2, 2026
Mar 12, 2024
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How to Optimize Your Credit Usage in Clay

Learn how to optimize your credit usage in Clay with conditional formulas, Clearbit waterfall lookups, and smarter enrichment workflows. Save credits fast.

Apr 27, 2026
Mar 12, 2024
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How Clay Runs ABM Campaigns: A Step-by-Step Playbook

See how Clay runs ABM campaigns — scoring 300 accounts, personalizing mailers and landing pages, and automating SDR follow-up. Learn how.

Apr 25, 2026
Apr 15, 2026
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How to Use OpenAI to Write Cold Emails from Scratch with Clay

Learn how to use OpenAI to write personalized cold emails at scale with Clay. Set up the integration, craft better prompts, and boost deliverability.

Apr 25, 2026
Mar 12, 2024
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How to Run a Personalized Demo Play at Scale with Clay

Learn how to automate a personalized demo play using Clay, Claygent, and AI enrichment to build custom mockups at scale. See how it works.

Apr 25, 2026
Mar 12, 2024
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Automated Slide Deck Creation: How Clay Builds QBRs from Your Data

Clay's automated slide deck creation pulls from Snowflake, Salesforce, and Gong to build QBRs in minutes. Save 90+ hours per quarter. See how it works.

Apr 23, 2026
Feb 11, 2026
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Basics of Google Search Operators: A Practical Guide

Learn the basics of Google Search Operators and how to use them in Clay for prospecting, list building, and company research. See how it works.

Apr 23, 2026
Mar 12, 2024
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How to Manage and Enrich Inbound Leads Automatically

Learn how to manage and enrich inbound leads automatically using a four-phase workflow that scores, segments, and triggers outreach from one email. See how it works.

Apr 22, 2026
Mar 12, 2026
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How to Use Formulas in Clay: AI Generator and Manual Entry

Learn how to use formulas in Clay with the AI Formula Generator or manual entry. Transform and clean your data faster. See how it works.

Apr 22, 2026
Mar 12, 2024
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Formulas in Clay: A Beginner's Intro for Non-Engineers

Learn how to use formulas in Clay without coding. This intro covers conditional statements, combining columns, and auto-qualifying leads. Start in 30 minutes.

Apr 21, 2026
Mar 12, 2024
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Turn Web Visitors into Leads: A Warm Outbound Play for B2B Sales

Learn how to turn web visitors into leads using a warm outbound play for B2B sales — with RB2B, Clay, and Lemlist. See how it works.

Apr 19, 2026
Jun 6, 2024
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How to Use Web Scraping to Enrich Your Data with Clay

Learn how to use web scraping to enrich your data without code. Clay's Claygent answers deep GTM research questions at scale. See how it works.

Apr 19, 2026
Apr 4, 2024
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How to Create a Sales Prospect List in Minutes

Learn how to create your own sales prospect list in minutes using Clay. Pull from 40+ sources, enrich with ICP data, and export to your CRM. See how it works.

Apr 19, 2026
Mar 12, 2024
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The Wake the Dead Play: Reactivate Closed-Lost Deals with Clay

The wake the dead play uses Clay + ChatGPT to send automated, personalized emails to closed-lost prospects. Restart stalled deals in a few steps. Learn how.

Apr 18, 2026
Mar 12, 2024
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Three Tips to Guarantee Email Deliverability for Cold Outbound

Split volume, verify contacts, and personalize copy to guarantee email deliverability for cold outbound. Three actionable tips that keep you out of spam.

Apr 17, 2026
Apr 4, 2024
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Inside Clay's GTM Engineering Lab: Plays, Principles, and Automation

See how Clay's GTM engineering lab turns internal problems into revenue plays using AI, automation, and data-driven principles. Learn how it works.

Apr 12, 2026
Sep 10, 2025
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How to Build the Most Targeted Account Lists Possible

Generic tools leave bad-fit companies in your account list. Learn how to build targeted account lists using AI enrichment and real workflow examples in Clay.

Apr 12, 2026
Apr 9, 2024
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