A few years ago, Clay was a tiny team working out of a studio apartment in Williamsburg, with more questions than answers about our future. Our early customers believed in us anyway, trying rough builds and shaping our product. When people ask what powered our incredible growth since then—10x'ing two years in a row and 6x-ing last year—the answer is simple: our community.
Through their work with Clay, people have bought houses, hosted weddings, paid off college debt, and started thriving businesses. 40+ Clay Clubs now meet in 20+ countries, from Nigeria to the Philippines. Many customers have earned promotions and some have even become founders: more than 100 agencies run on Clay, some with millions in annual revenue. These people have invested their time and careers in Clay, and we want to give back to them.
We believe the people who helped build Clay should benefit from its future. That’s why we're announcing a community equity offering, to give Clay supporters the opportunity to become co-owners.
A creative tool with a special community
Most software tools are transactional: you pay, you use them, and that’s it. But Clay is different. Instead of offering point solutions, we're a complete GTM development environment where teams can transform any growth strategy into reality using the best data, AI agents, and automated workflows.
In other words: Clay is a complete recording studio, not a wind-up music toy. The more you use it, the more creative possibilities emerge. This flexibility has created a global movement of people building careers and businesses alongside us.
Our global Clay Clubs now have more than 10 events a month, spanning topics from lead generation for startups to masterclasses on AI agents. After just a few months of organizing Clay Club in Warsaw, Pawel Nical connected with 100+ professionals and landed engagements with companies across continents. His club’s events range from fun demos (using Clay and Google Maps to find every lemonade spot within a mile radius) to five-hour coworking sessions where 20 people build workflows together. The dedication runs deep—one member even drove six hours from Lithuania for a meetup, staying until 2 AM, and is now launching a Baltics club.
These connections ripple outward. Bill Stathopoulos, our London Clay Club lead, hired Siya Verma, our India Clay Club lead, when he was searching for a business partner. In Berlin, Taimoor Tariq and Hakon Junge have made "Clay Day" a monthly institution of seven-hour building sessions. When Bryan Shankman moved to Austin, his first priority was finding the local Clay Club—which he now co-leads. The community's passion shows in unexpected ways, from Clay-themed manicures to harmonica performances.
Beyond physical meetups, our ~20k person Slack community exchanges thousands of messages on learnings weekly. Our virtual educational cohorts are consistently oversubscribed, and customers like Nathan Lippi have even turned their Clay expertise into educational businesses: his Clay bootcamp has graduated 150+ students.
Customers expanding our product
Our customers have shaped our work in countless ways. OpenAI helped develop key features like our Salesforce package, which lets GTM teams run multi-source enrichment directly within their CRM. Today, more than 150 OpenAI team members use the Salesforce package every week, and many other customers use it as well. Amplitude and Ramp helped us develop and pilot our job changers and signals.
The impact goes both ways. Alexander Demoulin at Intercom tells us that Clay helped him transform "from a failed salesperson who got fired twice" into "a beloved ops director who gave our sales team the best account lists they've ever had.” Petra Hajal used Clay to upgrade Oyster’s outbound program to generate tens of thousands in pipeline in just a month. She quickly earned a promotion and launched her agency Revenue Hoop, with Oyster as her first client. Another customer earned bonuses for their Clay-powered automations, including personalizing hundreds of account-based marketing landing pages.
In the words of Austin Sandmeyer at Sendoso: “Clay didn’t just streamline my workflows—it changed how I approach marketing. It has helped turn countless cold contacts into warm conversations, helped me personalize engagement at scale, and gave me time back to focus on strategy instead of manual tasks."
Agencies earning millions in revenue
Clay has become a launchpad for entrepreneurs, with more than 100 agencies building businesses on our platform. Eric Nowoslawski founded Growth Engine X, a multi-million dollar outbound email agency whose success has helped him finance his wedding and pay off his house. “If I ever stop working on Growth Engine X,” he says, "I'd just beg for a job at Clay."
Jacob Tuwiner learned about Clay as an SDR at Servicebell; now, his agency Sculpted has allowed him to quit his full-time job, live abroad with flexible hours, and hire a team. Patrick Spychalski and Mathias Powell used their income from their agency, The Kiln, to open a dream vintage clothing store and pay off their student loans. Michel Lieben used Clay at ColdIQ to fulfill his dream of building a remote company, now living in Bali with $3.5M in ARR and 21 people working with him across seven countries. Enterprise agencies like GoNimbly have also embraced Clay—in the words of CEO Jen Iguarta, “a RevOps dream.”
100+ integration partners serving world-class data
Finally, none of Clay's success would be possible without the integration partners who form our data foundation, which includes firmographics, contact information, technographics, and more. We help providers reach more customers while making life easier for customers, who can access any provider with Clay credits or their own API keys.
The Leadmagic story shows the power of growing together. Starting with a single email finder integration, they've now expanded to offer six different Clay actions and grown to 7-figures in revenue. Their CEO Jesse Oulette calls Clay a transformational force in their business, helping their customers get the best possible pricing and helping LeadMagic improve its own data accuracy.
How to apply to join our community equity offering
If you’ve been part of the Clay story, we want you to have the chance to own what you've helped build.
We are offering our community to invest at the same price as Meritech, Sequoia, and our other investors in our latest Series B expansion round, which was valued at $1.25B.
Applications are now open and you can click here to apply.
Here's what you need to know:
- Who can apply to invest: If you reside in the U.S., you must be an accredited investor (with annual income of $200K+ or net worth over $1M, excluding your home). If you reside outside the U.S., you don’t need to be accredited—anyone can apply.
- Priority: We'll prioritize allocations to our community members, including experts, creators, customers, partners, and Clay club hosts.
- Timeline: Applications close on February 26 at 11:59 PM EST. All applicants will be notified on or before March 10 about their application status and next steps.
- Next steps: Fill out this form to apply! We’ll ask some questions about your involvement with Clay to help us understand your story.
We’re grateful for our thriving ecosystem of careers, businesses, and educational programs. Clay isn't just a tool, but a platform for GTM creativity, and our community helps us learn more about how to use it every day.
A few years ago, Clay was a tiny team working out of a studio apartment in Williamsburg, with more questions than answers about our future. Our early customers believed in us anyway, trying rough builds and shaping our product. When people ask what powered our incredible growth since then—10x'ing two years in a row and 6x-ing last year—the answer is simple: our community.
Through their work with Clay, people have bought houses, hosted weddings, paid off college debt, and started thriving businesses. 40+ Clay Clubs now meet in 20+ countries, from Nigeria to the Philippines. Many customers have earned promotions and some have even become founders: more than 100 agencies run on Clay, some with millions in annual revenue. These people have invested their time and careers in Clay, and we want to give back to them.
We believe the people who helped build Clay should benefit from its future. That’s why we're announcing a community equity offering, to give Clay supporters the opportunity to become co-owners.
A creative tool with a special community
Most software tools are transactional: you pay, you use them, and that’s it. But Clay is different. Instead of offering point solutions, we're a complete GTM development environment where teams can transform any growth strategy into reality using the best data, AI agents, and automated workflows.
In other words: Clay is a complete recording studio, not a wind-up music toy. The more you use it, the more creative possibilities emerge. This flexibility has created a global movement of people building careers and businesses alongside us.
Our global Clay Clubs now have more than 10 events a month, spanning topics from lead generation for startups to masterclasses on AI agents. After just a few months of organizing Clay Club in Warsaw, Pawel Nical connected with 100+ professionals and landed engagements with companies across continents. His club’s events range from fun demos (using Clay and Google Maps to find every lemonade spot within a mile radius) to five-hour coworking sessions where 20 people build workflows together. The dedication runs deep—one member even drove six hours from Lithuania for a meetup, staying until 2 AM, and is now launching a Baltics club.
These connections ripple outward. Bill Stathopoulos, our London Clay Club lead, hired Siya Verma, our India Clay Club lead, when he was searching for a business partner. In Berlin, Taimoor Tariq and Hakon Junge have made "Clay Day" a monthly institution of seven-hour building sessions. When Bryan Shankman moved to Austin, his first priority was finding the local Clay Club—which he now co-leads. The community's passion shows in unexpected ways, from Clay-themed manicures to harmonica performances.
Beyond physical meetups, our ~20k person Slack community exchanges thousands of messages on learnings weekly. Our virtual educational cohorts are consistently oversubscribed, and customers like Nathan Lippi have even turned their Clay expertise into educational businesses: his Clay bootcamp has graduated 150+ students.
Customers expanding our product
Our customers have shaped our work in countless ways. OpenAI helped develop key features like our Salesforce package, which lets GTM teams run multi-source enrichment directly within their CRM. Today, more than 150 OpenAI team members use the Salesforce package every week, and many other customers use it as well. Amplitude and Ramp helped us develop and pilot our job changers and signals.
The impact goes both ways. Alexander Demoulin at Intercom tells us that Clay helped him transform "from a failed salesperson who got fired twice" into "a beloved ops director who gave our sales team the best account lists they've ever had.” Petra Hajal used Clay to upgrade Oyster’s outbound program to generate tens of thousands in pipeline in just a month. She quickly earned a promotion and launched her agency Revenue Hoop, with Oyster as her first client. Another customer earned bonuses for their Clay-powered automations, including personalizing hundreds of account-based marketing landing pages.
In the words of Austin Sandmeyer at Sendoso: “Clay didn’t just streamline my workflows—it changed how I approach marketing. It has helped turn countless cold contacts into warm conversations, helped me personalize engagement at scale, and gave me time back to focus on strategy instead of manual tasks."
Agencies earning millions in revenue
Clay has become a launchpad for entrepreneurs, with more than 100 agencies building businesses on our platform. Eric Nowoslawski founded Growth Engine X, a multi-million dollar outbound email agency whose success has helped him finance his wedding and pay off his house. “If I ever stop working on Growth Engine X,” he says, "I'd just beg for a job at Clay."
Jacob Tuwiner learned about Clay as an SDR at Servicebell; now, his agency Sculpted has allowed him to quit his full-time job, live abroad with flexible hours, and hire a team. Patrick Spychalski and Mathias Powell used their income from their agency, The Kiln, to open a dream vintage clothing store and pay off their student loans. Michel Lieben used Clay at ColdIQ to fulfill his dream of building a remote company, now living in Bali with $3.5M in ARR and 21 people working with him across seven countries. Enterprise agencies like GoNimbly have also embraced Clay—in the words of CEO Jen Iguarta, “a RevOps dream.”
100+ integration partners serving world-class data
Finally, none of Clay's success would be possible without the integration partners who form our data foundation, which includes firmographics, contact information, technographics, and more. We help providers reach more customers while making life easier for customers, who can access any provider with Clay credits or their own API keys.
The Leadmagic story shows the power of growing together. Starting with a single email finder integration, they've now expanded to offer six different Clay actions and grown to 7-figures in revenue. Their CEO Jesse Oulette calls Clay a transformational force in their business, helping their customers get the best possible pricing and helping LeadMagic improve its own data accuracy.
How to apply to join our community equity offering
If you’ve been part of the Clay story, we want you to have the chance to own what you've helped build.
We are offering our community to invest at the same price as Meritech, Sequoia, and our other investors in our latest Series B expansion round, which was valued at $1.25B.
Applications are now open and you can click here to apply.
Here's what you need to know:
- Who can apply to invest: If you reside in the U.S., you must be an accredited investor (with annual income of $200K+ or net worth over $1M, excluding your home). If you reside outside the U.S., you don’t need to be accredited—anyone can apply.
- Priority: We'll prioritize allocations to our community members, including experts, creators, customers, partners, and Clay club hosts.
- Timeline: Applications close on February 26 at 11:59 PM EST. All applicants will be notified on or before March 10 about their application status and next steps.
- Next steps: Fill out this form to apply! We’ll ask some questions about your involvement with Clay to help us understand your story.
We’re grateful for our thriving ecosystem of careers, businesses, and educational programs. Clay isn't just a tool, but a platform for GTM creativity, and our community helps us learn more about how to use it every day.
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