Case Studies

Winning stories from customers who love Clay.

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How OpenAI is scaling their GTM motion with Clay

January 21, 2025
How OpenAI is scaling their GTM motion with Clay
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How Rippling uses Clay to scale growth experiments and email personalization

March 4, 2025
How Rippling uses Clay to scale growth experiments and email personalization
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

September 6, 2024
How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

August 26, 2024
How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

Sendoso's outbound automation journey with CEO Kris Rudeegraap

February 16, 2024
March 12, 2024
Sendoso's outbound automation journey with CEO Kris Rudeegraap

How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

October 2, 2023
March 12, 2024
How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

How ServiceBell used Clay to book 30 meetings with 1 hour of work

July 28, 2023
March 12, 2024
How ServiceBell used Clay to book 30 meetings with 1 hour of work

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All Case Studies

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How Regency Supply used Clay to find niche prospects & automate research and scoring

Regency Supply, a commercial lighting and electrical distributor serving thousands of businesses and local contractors, found themselves spending too much time on manual tasks: verifying new e-commerce registrations, building lists of local electrical contractors, and enriching contact data.

April 2, 2025
May 14, 2025
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How Exit Five scales sponsorship revenue by enriching newsletter subscribers

Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.

March 11, 2025
May 1, 2025
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How Rippling uses Clay to scale growth experiments and email personalization

Rippling is a platform that enables companies to manage their people, spend, and IT all in one place. It has tens of thousands of customers globally.

March 4, 2025
April 27, 2025
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How Rootly used Clay to scale outbound sales with leaner, smarter workflows

Rootly, an incident management platform trusted by companies like Dropbox, Figma, LinkedIn, and our team at Clay, faced a common challenge familiar to many YC startups selling to enterprise clients: how to scale outbound sales efficiently without the resources of larger teams.

January 21, 2025
May 1, 2025
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How OpenAI is scaling their GTM motion with Clay

OpenAI, the pioneering AI research and deployment company, changed the world as we know it with the launch of ChatGPT in 2022. When they launched ChatGPT Enterprise, just nine months later, they unleashed a firehose of inbound interest.

January 21, 2025
April 27, 2025
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How Vanta uses Clay to streamline RevOps and scale signal-based prospecting

Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.

January 21, 2025
April 22, 2025
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How Harmonic automated their SDR workflows in Clay to increase output and conversion rates

Harmonic, the complete startup database trusted by many of the largest VCs worldwide, faced challenges managing their SDR workflows across multiple tools. To streamline their outbound motion and boost productivity, Harmonic rebuilt their entire SDR workflow using Clay.

January 13, 2025
June 12, 2025
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How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion

Sendoso helps revenue teams drive pipeline using direct mail and personalized gifting. Its marketing team owns qualified pipeline generation, with three SDRs that partner closely with sales.

November 20, 2024
May 1, 2025
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How Oyster uses Clay to run intent-based outbound campaigns, saving 40hrs/month per sales rep

Oyster is a global employment platform that helps companies hire and manage distributed teams in 180+ countries.

October 22, 2024
April 27, 2025
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How Coverflex uses Clay to automate signal-based outreach for 3M+ companies, adding 200+ monthly demos

Coverflex is a fast-growing fintech company that offers a flexible benefits platform for businesses. Targeting small-to-medium-sized enterprises (SMEs) across Portugal, Spain, and Italy, Coverflex helps companies provide personalized approaches to employee benefits.

October 10, 2024
June 12, 2025
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.

September 6, 2024
April 27, 2025
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

‍Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.

August 26, 2024
April 27, 2025
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Sendoso's outbound automation journey with CEO Kris Rudeegraap

In this video, we interview Kris Rudeegraap, Co-Founder & CEO of Sendoso, on his outbound automation journey (and why he loves Clay!)

Feb 16, 2024
Mar 12, 2024
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Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew

How Qrew, a recruiting company, was able to use Clay to streamline their sales process, cut manual hours by 50%, and double meetings booked.

Oct 13, 2023
Mar 12, 2024
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How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

Clay completely transformed First Round Capital's CRM database. Check out the workflow First Round built in Clay to enrich and auto-update their CRM contacts, so much faster and cheaper than ever before.

Oct 2, 2023
Mar 12, 2024
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How ServiceBell used Clay to book 30 meetings with 1 hour of work

Once ServiceBell starting using Clay to find qualified leads, solving their biggest problem, they booked 10 meetings in one day. Check out how they did it, and replicate the workflow for yourself!

Jul 28, 2023
Mar 12, 2024
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Pylon saves 30 minutes a day with this simple Clay automation

Marty Kausas from Pylon says he "can't live without [Clay] anymore." Learn how Clay completely automated Pylon's customer onboarding to save Marty at least 30 minutes a day.

Jul 25, 2023
Mar 12, 2024
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How Candid used Clay to massively cut SDR research time and boost accuracy

Candid Wholesale's SDR team used to spend hours and hours every week just to find customers that fit their ICP. Once they started using Clay, the entire process was completely transformed: streamlined, simplified, and so much faster.

Apr 12, 2023
Mar 12, 2024
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How IntroCRM cut its prospecting data budget by 65% and built better lead lists lists with Clay

Learn how IntroCRM revolutionized their data management with Clay, slashing their budget by 65% and building better lead lists with their creative prospecting.

Mar 22, 2023
Mar 12, 2024
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How to prioritize your waitlist

Struggling with how to manage your waitlist as an early stage startup? Check out our guide for using Clay to learn more about and prioritize your waitlist.

Mar 22, 2023
Mar 12, 2024
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