Regency Supply, a commercial lighting and electrical distributor serving thousands of businesses and local contractors, found themselves spending too much time on manual tasks: verifying new e-commerce registrations, building lists of local electrical contractors, and enriching contact data.
Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.
Rippling is a platform that enables companies to manage their people, spend, and IT all in one place. It has tens of thousands of customers globally.
Rootly, an incident management platform trusted by companies like Dropbox, Figma, LinkedIn, and our team at Clay, faced a common challenge familiar to many YC startups selling to enterprise clients: how to scale outbound sales efficiently without the resources of larger teams.
OpenAI, the pioneering AI research and deployment company, changed the world as we know it with the launch of ChatGPT in 2022. When they launched ChatGPT Enterprise, just nine months later, they unleashed a firehose of inbound interest.
Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.
Harmonic, the complete startup database trusted by many of the largest VCs worldwide, faced challenges managing their SDR workflows across multiple tools. To streamline their outbound motion and boost productivity, Harmonic rebuilt their entire SDR workflow using Clay.
Sendoso helps revenue teams drive pipeline using direct mail and personalized gifting. Its marketing team owns qualified pipeline generation, with three SDRs that partner closely with sales.
Oyster is a global employment platform that helps companies hire and manage distributed teams in 180+ countries.
Coverflex is a fast-growing fintech company that offers a flexible benefits platform for businesses. Targeting small-to-medium-sized enterprises (SMEs) across Portugal, Spain, and Italy, Coverflex helps companies provide personalized approaches to employee benefits.
Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.
Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.
Learn how GTM Engineers turn ops into AI-powered revenue systems. Explore real workflows, org models, and hiring tips in Clay’s definitive guide.
Earning a competitive edge via unique data, custom plays, and GTM engineering
Learn how Clay's support team uses Clay for enriching Intercom conversations, scaling conversation QA with AI, and turning support tickets into help center content.
.avif)
We believe the opportunity for CRM enrichment and Clay is a ripe market opportunity going into 2025.
Looking for better ways to connect with your target business segment? We crunched the numbers to find the 12 best B2B email providers based on their data quality, cost, and coverage.
Explore the best B2B contact databases for mobile phone data. We tested and ranked providers like Forager, ContactOut, Nimbler, and Leadmagic for accuracy, value, and coverage to help you boost your outreach and connect with qualified leads.
Revamping traditional sales roles like SDRs, AEs, and sales engineers into a single, high-leverage function.
Traditional sales demos are broken. The reverse demo flips the script. Users dive in, solve real problems, and hit that ‘a-ha’ moment fast.
Explore our in-depth analysis of personal email providers to find the perfect balance of coverage, accuracy, and cost for your needs.
.avif)
Go-to-market professionals can use a systematic methodology to improve the resonance of cold outbound offers. By creating an offer validation system, you can figure out if your message will ever break through.
Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.
Learn how Clay uses a valuable Reforge framework to assess its growth bets.
Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.
Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.
Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.
Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.
Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.
Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.
Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.
Your sales engine is broken, and we can fix it. In this piece, we'll teach you how to use outbound sales automation and SDR automation to grow your pipeline *without* increasing your team size. Learn how to use AI, web scraping, and a smart tech stack to remove all of your team's manual prospecting work—forever.
