Thought Leadership

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Why we built the first GTM engineering team—and believe that it’s the future of sales

Dec 3, 2024
Dec 3, 2024
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How to validate cold outbound offers by finding message-market fit

Jun 7, 2024
Jun 7, 2024
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How Clay uses Clay to automate inbound lead outreach at scale

Apr 25, 2024
Apr 25, 2024
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How we assessed our growth marketing bets at Clay

Apr 15, 2024
Apr 15, 2024
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10 best B2B data providers for mobile phone numbers in 2024

Explore the best B2B contact databases for mobile phone data. We tested and ranked providers like Forager, ContactOut, Nimbler, and Leadmagic for accuracy, value, and coverage to help you boost your outreach and connect with qualified leads.

Dec 18, 2024
Dec 13, 2024
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12 best work email finders by segment [SMB vs. Enterprise]

Looking for better ways to connect with your target business segment? We crunched the numbers to find the 12 best B2B email providers based on their data quality, cost, and coverage.

Dec 18, 2024
Dec 17, 2024
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Why we built the first GTM engineering team—and believe that it’s the future of sales

Revamping traditional sales roles like SDRs, AEs, and sales engineers into a single, high-leverage function.

Dec 3, 2024
Dec 3, 2024
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The Reverse Demo

Traditional sales demos are broken. The reverse demo flips the script. Users dive in, solve real problems, and hit that ‘a-ha’ moment fast.

Nov 1, 2024
Oct 16, 2024
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The best personal email finders of 2024

Explore our in-depth analysis of personal email providers to find the perfect balance of coverage, accuracy, and cost for your needs.

Aug 16, 2024
Aug 15, 2024
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How to validate cold outbound offers by finding message-market fit

Go-to-market professionals can use a systematic methodology to improve the resonance of cold outbound offers. By creating an offer validation system, you can figure out if your message will ever break through.

Jun 7, 2024
Jun 7, 2024
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How Clay uses Clay to automate inbound lead outreach at scale

Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.

Apr 25, 2024
Apr 25, 2024
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How we assessed our growth marketing bets at Clay

Learn how Clay uses a valuable Reforge framework to assess its growth bets.

Apr 15, 2024
Apr 15, 2024
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How to build a complete AI outbound sales funnel

Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.

Apr 12, 2024
Apr 12, 2024
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Why good CRM data matters

Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.

Mar 26, 2024
Mar 27, 2024
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Clay hot takes: growth marketing and dating are basically the same

Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.

Mar 26, 2024
Mar 27, 2024
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Announcing Clay's outbound Templates

Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.

Mar 25, 2024
Mar 26, 2024
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Do more with your data with Clay’s post-data-provider approach

Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.

Mar 20, 2024
Mar 20, 2024
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Triple your coverage rates with waterfall data enrichment

Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.

Feb 8, 2024
Mar 12, 2024
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The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

Feb 2, 2024
Mar 12, 2024
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Outbound sales automation: How to 10x your pipeline with AI

Your sales engine is broken, and we can fix it. In this piece, we'll teach you how to use outbound sales automation and SDR automation to grow your pipeline *without* increasing your team size. Learn how to use AI, web scraping, and a smart tech stack to remove all of your team's manual prospecting work—forever.

Jan 8, 2024
Mar 12, 2024
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Google Maps lead generation in 5 easy steps

Are you prospecting to niche, local businesses, like salons, HVAC companies, or small businesses? In this guide, we'll show you how to scrape Google maps and use AI to find, enrich, and personalize emails to niche and local businesses!

Dec 8, 2023
Mar 12, 2024
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11 easy ways AI sales assistants can accelerate your business

AI sales assistants are transforming sales and marketing workflows already. In this blog, we share 11 ways AI sales assistants can already help you find, research, and reach out to leaders, faster and better than ever.

Nov 1, 2023
Mar 12, 2024
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AI recruiting strategies

Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.

Oct 16, 2023
Mar 12, 2024
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21 cold email deliverability best practices for 2024

Read the 21 best practices for cold email deliverability you need to know in 2024. From buying and configuring inboxes and domains to troubleshooting email deliverability issues, we cover it all.

Sep 29, 2023
Mar 12, 2024
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Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

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