Growth teams face a universal challenge: finding and engaging the right prospects at the optimal moment. The ideal approach involves carefully defining your Ideal Customer Profile (ICP), gathering comprehensive data from various sources, and orchestrating it all into effective growth campaigns—sent at the right time.
Growth teams rely on three crucial types of data:
- First-party data: Direct interactions between customers and your business
- Third-party data: External facts and information about potential customers
- Intent signals: Indicators that suggest when a prospect is ready to engage or buy
As markets evolve and competition intensifies, that third category—intent signals—has become more critical than ever. Knowing when to reach out can be the difference between a successful conversion and a missed opportunity. But managing these signals effectively requires more than just data—it requires a unified environment where teams can quickly turn insights into action. Just as developers rely on integrated development environments to write, test, and debug code efficiently, GTM teams need their own development environment to orchestrate data, research, and outreach in one place.
That's why I'm excited to announce that Clay has acquired Avenue, an alerting and workflow automation tool that shares our vision of helping businesses grow by finding and using the right data, at the right time, creatively.
The power of perfect timing
Clay has always excelled at helping you find the right prospects and craft compelling messages. Now, with Avenue's expertise, we're adding the critical element of timing. This trifecta of targeting, messaging, and timing will dramatically increase the effectiveness of your growth efforts.
Imagine knowing not just who to reach out to and what to say, but exactly when your message will have the greatest impact. That's the power of Clay + Avenue. As Avenue's CEO Justin Bleuel explains: “Combining our expertise in intent and first-party data with Clay's powerful GTM development environment will help teams achieve what we call 'perfect timing' at scale."
The five-person Avenue team brings incredible talent that will help us power growth teams' most creative campaigns. Avenue has been instrumental in helping ops teams at companies like DoorDash, Lyft, AngelList, Rappi, and Ramp to be proactive around critical business moments. Specifically, Avenue's platform helped these teams:
- Monitor diverse data sources for important changes or thresholds
- Set up custom alerts based on specific business logic and KPIs
- Automate workflows triggered by these alerts, ensuring timely actions
- Integrate with existing tools to streamline operations and decision-making
At Clay, this expertise translates into finding moments of intent so that our customers can send the right message, to the right prospects, at the right time.
Our vision for the future
This is Clay's first acquisition, and we're thrilled to welcome the entire Avenue team as we build out Clay's own intent signal product. Together, we'll empower growth teams to turn their ideas into reality by providing the tools needed to act on intent signals effectively.
In the coming months, we'll be rolling out new features that leverage intent signals and data warehouse integrations to give you unprecedented control over your growth initiatives.
We're actively developing:
- Advanced intent signals tailored to your specific industry and use case
- Seamless integrations with popular data warehouse solutions
- AI-powered recommendations for optimal outreach timing
Join us on this journey
Every day, people use Clay to manage their most critical growth efforts: identifying high-potential prospects, crafting personalized outreach, and sending it when it counts. We're actively hiring across all departments to support this expansion. If you're passionate about leveraging data, AI, and intent signals to drive business growth, we'd love to hear from you—check out our careers page at clay.com/careers.
Growth teams face a universal challenge: finding and engaging the right prospects at the optimal moment. The ideal approach involves carefully defining your Ideal Customer Profile (ICP), gathering comprehensive data from various sources, and orchestrating it all into effective growth campaigns—sent at the right time.
Growth teams rely on three crucial types of data:
- First-party data: Direct interactions between customers and your business
- Third-party data: External facts and information about potential customers
- Intent signals: Indicators that suggest when a prospect is ready to engage or buy
As markets evolve and competition intensifies, that third category—intent signals—has become more critical than ever. Knowing when to reach out can be the difference between a successful conversion and a missed opportunity. But managing these signals effectively requires more than just data—it requires a unified environment where teams can quickly turn insights into action. Just as developers rely on integrated development environments to write, test, and debug code efficiently, GTM teams need their own development environment to orchestrate data, research, and outreach in one place.
That's why I'm excited to announce that Clay has acquired Avenue, an alerting and workflow automation tool that shares our vision of helping businesses grow by finding and using the right data, at the right time, creatively.
The power of perfect timing
Clay has always excelled at helping you find the right prospects and craft compelling messages. Now, with Avenue's expertise, we're adding the critical element of timing. This trifecta of targeting, messaging, and timing will dramatically increase the effectiveness of your growth efforts.
Imagine knowing not just who to reach out to and what to say, but exactly when your message will have the greatest impact. That's the power of Clay + Avenue. As Avenue's CEO Justin Bleuel explains: “Combining our expertise in intent and first-party data with Clay's powerful GTM development environment will help teams achieve what we call 'perfect timing' at scale."
The five-person Avenue team brings incredible talent that will help us power growth teams' most creative campaigns. Avenue has been instrumental in helping ops teams at companies like DoorDash, Lyft, AngelList, Rappi, and Ramp to be proactive around critical business moments. Specifically, Avenue's platform helped these teams:
- Monitor diverse data sources for important changes or thresholds
- Set up custom alerts based on specific business logic and KPIs
- Automate workflows triggered by these alerts, ensuring timely actions
- Integrate with existing tools to streamline operations and decision-making
At Clay, this expertise translates into finding moments of intent so that our customers can send the right message, to the right prospects, at the right time.
Our vision for the future
This is Clay's first acquisition, and we're thrilled to welcome the entire Avenue team as we build out Clay's own intent signal product. Together, we'll empower growth teams to turn their ideas into reality by providing the tools needed to act on intent signals effectively.
In the coming months, we'll be rolling out new features that leverage intent signals and data warehouse integrations to give you unprecedented control over your growth initiatives.
We're actively developing:
- Advanced intent signals tailored to your specific industry and use case
- Seamless integrations with popular data warehouse solutions
- AI-powered recommendations for optimal outreach timing
Join us on this journey
Every day, people use Clay to manage their most critical growth efforts: identifying high-potential prospects, crafting personalized outreach, and sending it when it counts. We're actively hiring across all departments to support this expansion. If you're passionate about leveraging data, AI, and intent signals to drive business growth, we'd love to hear from you—check out our careers page at clay.com/careers.
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