Every successful GTM strategy starts with accurate data about your target companies. But for teams selling to mid-market and enterprise customers, getting reliable answers to even basic questions can be surprisingly difficult:
"Which finance system does this company use?" (You won't find it on their website.)
"Is this subsidiary actually connected to that parent company?" (Legal entity relationships are notoriously hard to map.)
"Does their European division use the same tech stack as their US headquarters?" (Good luck finding that out!)
These aren't edge cases—they're fundamental questions that determine whether you're pursuing the right opportunities. When you can't answer them, you waste time chasing poor-fit prospects and miss your best potential customers.
That's why we're excited to announce our partnership with HG Insights, the market’s leading company intelligence platform trusted by over 90% of the Fortune 100 technology companies. HG is the best way to find bespoke company information, from technology stacks and parent-child relationships to detailed firmographics. While many data providers can only discern technology intelligence based on what companies publish on their websites, HG excels at uncovering the information shared in harder-to-find documentation like contracts, RFPs, job postings, legal documents, and more.
Our partnership marks the first time HG Insights will be available via usage-based API access, instead of just enterprise contracts—making it accessible to thousands of growing companies.
This partnership is especially valuable for teams who:
- Need to understand technology usage across complex organizations with multiple entities
- Sell technology that's used within large companies but not visible on their websites
- Require context about how and where specific technologies are being used within an organization
- Use technographic data in workflows where a false positive/false negative would be very costly
Why HG Insights?
There are many technology data providers in the market. Most excel at finding technology mentioned or used in company websites (e.g., detecting if a business uses Hubspot forms or Facebook Pixel). But what about the critical systems that companies never publish about?
This is where HG Insights stands apart. Through sophisticated data collection and analysis, it uncovers the technology choices companies make behind the scenes. Its data sources include billions of documents like job postings, CVs, case studies, and press releases, with a combined AI and human document review to triangulate how, when, and where products are used.
Consider a real-world example: A company might never mention their accounting system on their website, but HG can spot it referenced in a job posting for a finance manager. Or they might identify a company's cloud provider through analysis of technical documentation that never appears on the main website. This helps you understand not just what companies say about their tech stack, but what they actually use in practice.
The power of this approach becomes clear when you look at mission-critical systems. HG can tell you whether a company runs Workday or Oracle for HR, uses SAP or NetSuite for accounting, or relies on AWS or Azure for cloud infrastructure—even when that information isn't published explicitly. This intelligence comes from analyzing diverse sources like job postings, CVs, case studies, and press releases, with combined AI and human document review ensuring accuracy.
HG Insights’ parent-child relationship mapping is also consistently rated by enterprise customers as the most accurate in the market, helping you understand not just individual companies but entire corporate structures—critical information for any enterprise sales motion.
What sets HG's data quality apart:
- Entity Resolution Excellence: HG excels at correctly linking technology mentions to the right vendor and product, and correctly linking mentions of a company to the correct record in their database, ensuring you don't waste time on false matches
- Smart Verification: Machine learning ensures 92-100% accuracy on installations by filtering noise from true signals
- Multi-source Triangulation: Cross-checks across job postings, resumes, and digital signatures confirm each insight
- Daily processing of over 6 billion records ensures the most up-to-date intelligence
- Continuous monitoring of over 186 million technology installations across 12 million companies, covering 22,000+ technologies and 7,000+ vendors
What's possible with Clay + HG Insights?
Starting today, you can use HG's technology intelligence in two powerful ways:
- Find Companies by Tech Stack: Discover companies using specific technologies or combinations of tools. Want to find companies using Salesforce but not Marketo? Or maybe you're looking for organizations running both Workday and NetSuite? Clay + HG makes it possible.
- Enrich Company Tech Stack Data: Automatically enhance your existing customer and prospect data with detailed technology usage information, helping you prioritize accounts and personalize outreach at scale.
- Enrich Company Firmographics: Determine the parent child relationship, revenue, location and other important firmographic datapoints that help you qualify leads.
- Find Company Domain from Company Name: Match possible domains to a company name, based on probability. This is very helpful for cleaning up CRMs and enriching lead lists when all you have is a list of company names. The output from this action can also be used in the other HG Insights actions mentioned above.
But the real power comes from combining HG's intelligence with Clay's workflow capabilities. Instead of just accessing the data, you can instantly put it to work across your entire GTM stack. Build workflows that automatically:
- Push enriched company data to your CRM
- Trigger personalized outreach based on technology usage
- Monitor technology changes for competitive campaigns
- Create custom scoring models using HG's detailed insights
- Generate targeted account lists based on parent-child relationships
There are many ways that GTM teams can use Clay + HG Insights for customer research and targeting.
- Sales teams identify companies using a competitor's technology at low capacity, signaling easy displacement opportunities
- Marketing teams improve targeting by understanding tech adoption across segments
- RevOps teams refine sales plays & territory planning based on comprehensive technology intelligence
- Product teams monitor technology trends across their target market to inform strategy
- & and much more!
What used to take months of engineering work to build data pipelines can now be done in minutes—letting you spend less time wrestling with data and more time connecting with customers.
Enterprise-grade intelligence, usage-based pricing
Traditionally, integrating HG's intelligence into advanced enterprise systems required investment and engineering resources to handle flat-file data delivery. We're changing that with usage-based pricing that makes enterprise-grade tech intelligence accessible to growing companies. This means you can start small, prove ROI, and scale up as your needs grow.
Get started
Ready to supercharge your GTM motion with best-in-class technology intelligence? Contact our team to learn more about using HG Insights through Clay.
Every successful GTM strategy starts with accurate data about your target companies. But for teams selling to mid-market and enterprise customers, getting reliable answers to even basic questions can be surprisingly difficult:
"Which finance system does this company use?" (You won't find it on their website.)
"Is this subsidiary actually connected to that parent company?" (Legal entity relationships are notoriously hard to map.)
"Does their European division use the same tech stack as their US headquarters?" (Good luck finding that out!)
These aren't edge cases—they're fundamental questions that determine whether you're pursuing the right opportunities. When you can't answer them, you waste time chasing poor-fit prospects and miss your best potential customers.
That's why we're excited to announce our partnership with HG Insights, the market’s leading company intelligence platform trusted by over 90% of the Fortune 100 technology companies. HG is the best way to find bespoke company information, from technology stacks and parent-child relationships to detailed firmographics. While many data providers can only discern technology intelligence based on what companies publish on their websites, HG excels at uncovering the information shared in harder-to-find documentation like contracts, RFPs, job postings, legal documents, and more.
Our partnership marks the first time HG Insights will be available via usage-based API access, instead of just enterprise contracts—making it accessible to thousands of growing companies.
This partnership is especially valuable for teams who:
- Need to understand technology usage across complex organizations with multiple entities
- Sell technology that's used within large companies but not visible on their websites
- Require context about how and where specific technologies are being used within an organization
- Use technographic data in workflows where a false positive/false negative would be very costly
Why HG Insights?
There are many technology data providers in the market. Most excel at finding technology mentioned or used in company websites (e.g., detecting if a business uses Hubspot forms or Facebook Pixel). But what about the critical systems that companies never publish about?
This is where HG Insights stands apart. Through sophisticated data collection and analysis, it uncovers the technology choices companies make behind the scenes. Its data sources include billions of documents like job postings, CVs, case studies, and press releases, with a combined AI and human document review to triangulate how, when, and where products are used.
Consider a real-world example: A company might never mention their accounting system on their website, but HG can spot it referenced in a job posting for a finance manager. Or they might identify a company's cloud provider through analysis of technical documentation that never appears on the main website. This helps you understand not just what companies say about their tech stack, but what they actually use in practice.
The power of this approach becomes clear when you look at mission-critical systems. HG can tell you whether a company runs Workday or Oracle for HR, uses SAP or NetSuite for accounting, or relies on AWS or Azure for cloud infrastructure—even when that information isn't published explicitly. This intelligence comes from analyzing diverse sources like job postings, CVs, case studies, and press releases, with combined AI and human document review ensuring accuracy.
HG Insights’ parent-child relationship mapping is also consistently rated by enterprise customers as the most accurate in the market, helping you understand not just individual companies but entire corporate structures—critical information for any enterprise sales motion.
What sets HG's data quality apart:
- Entity Resolution Excellence: HG excels at correctly linking technology mentions to the right vendor and product, and correctly linking mentions of a company to the correct record in their database, ensuring you don't waste time on false matches
- Smart Verification: Machine learning ensures 92-100% accuracy on installations by filtering noise from true signals
- Multi-source Triangulation: Cross-checks across job postings, resumes, and digital signatures confirm each insight
- Daily processing of over 6 billion records ensures the most up-to-date intelligence
- Continuous monitoring of over 186 million technology installations across 12 million companies, covering 22,000+ technologies and 7,000+ vendors
What's possible with Clay + HG Insights?
Starting today, you can use HG's technology intelligence in two powerful ways:
- Find Companies by Tech Stack: Discover companies using specific technologies or combinations of tools. Want to find companies using Salesforce but not Marketo? Or maybe you're looking for organizations running both Workday and NetSuite? Clay + HG makes it possible.
- Enrich Company Tech Stack Data: Automatically enhance your existing customer and prospect data with detailed technology usage information, helping you prioritize accounts and personalize outreach at scale.
- Enrich Company Firmographics: Determine the parent child relationship, revenue, location and other important firmographic datapoints that help you qualify leads.
- Find Company Domain from Company Name: Match possible domains to a company name, based on probability. This is very helpful for cleaning up CRMs and enriching lead lists when all you have is a list of company names. The output from this action can also be used in the other HG Insights actions mentioned above.
But the real power comes from combining HG's intelligence with Clay's workflow capabilities. Instead of just accessing the data, you can instantly put it to work across your entire GTM stack. Build workflows that automatically:
- Push enriched company data to your CRM
- Trigger personalized outreach based on technology usage
- Monitor technology changes for competitive campaigns
- Create custom scoring models using HG's detailed insights
- Generate targeted account lists based on parent-child relationships
There are many ways that GTM teams can use Clay + HG Insights for customer research and targeting.
- Sales teams identify companies using a competitor's technology at low capacity, signaling easy displacement opportunities
- Marketing teams improve targeting by understanding tech adoption across segments
- RevOps teams refine sales plays & territory planning based on comprehensive technology intelligence
- Product teams monitor technology trends across their target market to inform strategy
- & and much more!
What used to take months of engineering work to build data pipelines can now be done in minutes—letting you spend less time wrestling with data and more time connecting with customers.
Enterprise-grade intelligence, usage-based pricing
Traditionally, integrating HG's intelligence into advanced enterprise systems required investment and engineering resources to handle flat-file data delivery. We're changing that with usage-based pricing that makes enterprise-grade tech intelligence accessible to growing companies. This means you can start small, prove ROI, and scale up as your needs grow.
Get started
Ready to supercharge your GTM motion with best-in-class technology intelligence? Contact our team to learn more about using HG Insights through Clay.
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