While ZoomInfo offers many useful features, it’s not for everyone’s pocket. ZoomInfo is undoubtedly one of the most expensive sales intelligence platforms on the market, and many users might not find it worth the investment.
To help you make an informed decision, this article dives into everything you should know about the ZoomInfo pricing structure. We also examined the platform’s value for money by tapping into our network of sales experts and influencers, as well as ZoomInfo’s existing users.
Let’s begin!
ZoomInfo Price—Which Pricing Model Does the Platform Use?
ZoomInfo offers custom, quote-based pricing. No specific information is readily available on the website, so there’s no way of knowing exactly how much the platform will cost you until you reach out to the sales team.
What we do know is that the cost depends on three factors:
- Your chosen features
- Number of licenses
- Credit usage
Like many of its alternatives, ZoomInfo relies on credits for lead enrichment, and the credits vary depending on the data you want. If you only need emails and phone numbers, you can use the platform’s so-called basic credits. Advanced info like technographic data requires robust credits and is more expensive.
The pricing also differs according to the specific ZoomInfo products you need, and you have four options to choose from:
SalesOS seems to be ZoomInfo’s most popular solution, as it includes lots of valuable features, such as:
- Contact and company search
- Sales automation
- Conversation intelligence
As useful as these features may be, they don’t sell for cheap—you’ll need to splurge quite a bit to use SalesOS.
ZoomInfo SalesOS Price
While the specific price of SalesOS isn’t available, ZoomInfo claims an average user spends a whopping $30,000 on the platform annually. If you run a small business or are otherwise mindful of your budget, you might find SalesOS way too expensive—and rightfully so.
User-reported prices are aligned with ZoomInfo’s estimates. Customers pay several thousands of dollars per license, which easily amounts to five or even six figures per year, depending on the number of team members. Add ZoomInfo’s other products and functionalities to the mix, and you can see why the platform is reserved for those with a massive budget.
The exact price will also depend on your chosen SalesOS plan. You have three options to choose from, and the following table shows some of the main feature differences between them:
What Is the ZoomInfo Price per Month?
The reason you’ll always see ZoomInfo pricing expressed annually is simple—the platform doesn’t offer monthly plans. This lack of flexibility is a major disadvantage for two reasons:
- You need to spend a bunch of money upfront
- You can’t get out of the contract before the year expires, no matter how unhappy you might be with the results
These problems aren’t only theoretical—there have been instances of users wanting to drop ZoomInfo only to end up stuck in the contract without an option to get their money back.
This is a common issue in the customer engagement industry as a whole, as many platforms tie you in annual contracts. The risk of vendor lock-in is quite high, and it may cause you to burn a lot of money on additional platforms while still paying for the one that isn’t getting the desired results.
Can You Use ZoomInfo for Free?
ZoomInfo offers a 14-day free trial you can use to test its features first-hand and decide whether you should commit to the platform. It also advertises ZoomInfo Lite as a free plan, promising users the same level of information as paid customers.
Unfortunately, the “free” plan doesn’t exactly live up to this promise for several reasons. While it may come without financial costs, you’ll pay in another currency—your data. Namely, ZoomInfo requires full access to your connected email address, which allows it to read and gather all sorts of data, such as:
- Email subjects
- Signature blocks
- Your contacts’ information
Besides being quite an invasion of your privacy, such access is a high price to pay for what ZoomInfo Lite offers. You can only unlock the information of up to 10 contacts per month, so even with a high lead-to-close ratio, it’ll be months before you generate any notable revenue.
So yes, you technically can use ZoomInfo for free, but it most likely won’t be worth it.
Should You Invest in ZoomInfo?
We’ve established that using ZoomInfo’s free version likely won’t give you satisfactory results—but what about the paid plans?
The jury is still out on the platform’s cost-effectiveness, as users’ reviews of ZoomInfo have been somewhat mixed. While many customers have enjoyed the platform’s massive database and other features, others have reported significant issues, such as:
- Incorrect and/or outdated information
- Complex integration and disappointing service
- Questionable data practices
This doesn’t mean ZoomInfo isn’t a good platform—it only means it’s not for everyone. That’s why it’s best to assess its potential value based on your unique circumstances on top of reading others’ experiences.
If you’re not sure which factors to focus on, consider the following:
What To Do if ZoomInfo Isn’t for You
People choose ZoomInfo despite its high costs because it has a vast database of contact information and valuable data points. Replacing such a database is no easy feat, so many users who need an alternative to ZoomInfo end up relying on several data providers at once.
You might turn to a platform like Hunter.io or Apollo.io, only to realize you’re still not getting the data you need. You’ll then switch to another provider, rinse, and repeat. At one point, you might find yourself juggling a bunch of contracts and wasting a lot of money.
Luckily, it doesn’t have to be like this—you can find an outbound platform that lets you tap into numerous data sources for the price of one. Not only does this ensure simplicity and convenience, but it can also save you quite some money in the long run.
To enjoy these benefits and streamline your outreach strategy without hefty investments, check out Clay. 🌈
Scale Your Outreach Effortlessly With Clay
Clay democratizes data to make lead generation and enrichment easy and budget-friendly. No more long-term commitments or stacks of contracts—with one account, you get:
- Access to 50+ data providers—Clay pulls data from various sources, including Prospeo, People Data Labs, and many more 📊
- 100+ integrations—You can connect various major CRM and sales execution platforms to Clay natively and leverage the Zapier integration to further expand your workflow 🧩
- AI enrichment—You don’t need to bother with manual research, as Clay’s AI handles the heavy lifting to give you actionable insights in no time 🧠
- Pre-made templates—Clay offers dozens of templates that let you automate and boost your prospecting efforts 📑
So how exactly does Clay save you money while giving you the data you need? The answer lies in waterfall enrichment—a unique feature that ensures maximum data coverage.
When you create a list of leads in Clay (or upload your own), all you need to do is tell the platform which data you need—email, phone number, etc. Clay will then try to find the info you need with one provider. If the information is not available, Clay will move on to the next provider and repeat until you get verified information.
The best part—you only pay for successful searches! With Clay, you don’t need to worry about pouring money down the drain. Here’s what the platform’s users had to say about Clay’s value for money and overall usability:
Clay’s enrichments go far beyond basic contact information—the platform’s advanced web scraper, Claygent, lets you find all the details you need to launch highly personalized campaigns. Once you’ve found the relevant data, Clay’s AI email builder will crunch it to help you write email drafts in minutes instead of hours. 🤖
Flexible Pricing for All Budget Levels
Unlike ZoomInfo, Clay ensures annual billing is a choice, not an obligation. If you’re not willing to make long-term commitments, use monthly plans to see if the platform gets you the results you need. You can choose between five tiers:
Within each plan, you can select your preferred number of credits according to your needs and goals. This further improves Clay’s cost-effectiveness, reducing the risk of overpaying for features you won’t use.
As for the free plan, you can enjoy it without any obligations. Clay won’t ask to mine your email data in return, and you’ll get access to the platform’s core features without time limits.
Create Your Free Clay Account
With Clay, you can streamline numerous outreach processes without ever leaving the platform or resorting to additional tools. To leverage its many features, you can create an account in three steps:
- Go to Clay’s signup page
- Enter your name, email, and password
- Explore Clay’s data enrichment and outbound automations
If you need more information to decide whether Clay is for you, visit the platform’s Learn hub, where you’ll find numerous tutorials that showcase Clay’s capabilities. You can also join the Slack community to see how other users are leveraging Clay to achieve their goals or sign up for the handy newsletter to receive helpful tips (we promise not to spam). 📰
While ZoomInfo offers many useful features, it’s not for everyone’s pocket. ZoomInfo is undoubtedly one of the most expensive sales intelligence platforms on the market, and many users might not find it worth the investment.
To help you make an informed decision, this article dives into everything you should know about the ZoomInfo pricing structure. We also examined the platform’s value for money by tapping into our network of sales experts and influencers, as well as ZoomInfo’s existing users.
Let’s begin!
ZoomInfo Price—Which Pricing Model Does the Platform Use?
ZoomInfo offers custom, quote-based pricing. No specific information is readily available on the website, so there’s no way of knowing exactly how much the platform will cost you until you reach out to the sales team.
What we do know is that the cost depends on three factors:
- Your chosen features
- Number of licenses
- Credit usage
Like many of its alternatives, ZoomInfo relies on credits for lead enrichment, and the credits vary depending on the data you want. If you only need emails and phone numbers, you can use the platform’s so-called basic credits. Advanced info like technographic data requires robust credits and is more expensive.
The pricing also differs according to the specific ZoomInfo products you need, and you have four options to choose from:
SalesOS seems to be ZoomInfo’s most popular solution, as it includes lots of valuable features, such as:
- Contact and company search
- Sales automation
- Conversation intelligence
As useful as these features may be, they don’t sell for cheap—you’ll need to splurge quite a bit to use SalesOS.
ZoomInfo SalesOS Price
While the specific price of SalesOS isn’t available, ZoomInfo claims an average user spends a whopping $30,000 on the platform annually. If you run a small business or are otherwise mindful of your budget, you might find SalesOS way too expensive—and rightfully so.
User-reported prices are aligned with ZoomInfo’s estimates. Customers pay several thousands of dollars per license, which easily amounts to five or even six figures per year, depending on the number of team members. Add ZoomInfo’s other products and functionalities to the mix, and you can see why the platform is reserved for those with a massive budget.
The exact price will also depend on your chosen SalesOS plan. You have three options to choose from, and the following table shows some of the main feature differences between them:
What Is the ZoomInfo Price per Month?
The reason you’ll always see ZoomInfo pricing expressed annually is simple—the platform doesn’t offer monthly plans. This lack of flexibility is a major disadvantage for two reasons:
- You need to spend a bunch of money upfront
- You can’t get out of the contract before the year expires, no matter how unhappy you might be with the results
These problems aren’t only theoretical—there have been instances of users wanting to drop ZoomInfo only to end up stuck in the contract without an option to get their money back.
This is a common issue in the customer engagement industry as a whole, as many platforms tie you in annual contracts. The risk of vendor lock-in is quite high, and it may cause you to burn a lot of money on additional platforms while still paying for the one that isn’t getting the desired results.
Can You Use ZoomInfo for Free?
ZoomInfo offers a 14-day free trial you can use to test its features first-hand and decide whether you should commit to the platform. It also advertises ZoomInfo Lite as a free plan, promising users the same level of information as paid customers.
Unfortunately, the “free” plan doesn’t exactly live up to this promise for several reasons. While it may come without financial costs, you’ll pay in another currency—your data. Namely, ZoomInfo requires full access to your connected email address, which allows it to read and gather all sorts of data, such as:
- Email subjects
- Signature blocks
- Your contacts’ information
Besides being quite an invasion of your privacy, such access is a high price to pay for what ZoomInfo Lite offers. You can only unlock the information of up to 10 contacts per month, so even with a high lead-to-close ratio, it’ll be months before you generate any notable revenue.
So yes, you technically can use ZoomInfo for free, but it most likely won’t be worth it.
Should You Invest in ZoomInfo?
We’ve established that using ZoomInfo’s free version likely won’t give you satisfactory results—but what about the paid plans?
The jury is still out on the platform’s cost-effectiveness, as users’ reviews of ZoomInfo have been somewhat mixed. While many customers have enjoyed the platform’s massive database and other features, others have reported significant issues, such as:
- Incorrect and/or outdated information
- Complex integration and disappointing service
- Questionable data practices
This doesn’t mean ZoomInfo isn’t a good platform—it only means it’s not for everyone. That’s why it’s best to assess its potential value based on your unique circumstances on top of reading others’ experiences.
If you’re not sure which factors to focus on, consider the following:
What To Do if ZoomInfo Isn’t for You
People choose ZoomInfo despite its high costs because it has a vast database of contact information and valuable data points. Replacing such a database is no easy feat, so many users who need an alternative to ZoomInfo end up relying on several data providers at once.
You might turn to a platform like Hunter.io or Apollo.io, only to realize you’re still not getting the data you need. You’ll then switch to another provider, rinse, and repeat. At one point, you might find yourself juggling a bunch of contracts and wasting a lot of money.
Luckily, it doesn’t have to be like this—you can find an outbound platform that lets you tap into numerous data sources for the price of one. Not only does this ensure simplicity and convenience, but it can also save you quite some money in the long run.
To enjoy these benefits and streamline your outreach strategy without hefty investments, check out Clay. 🌈
Scale Your Outreach Effortlessly With Clay
Clay democratizes data to make lead generation and enrichment easy and budget-friendly. No more long-term commitments or stacks of contracts—with one account, you get:
- Access to 50+ data providers—Clay pulls data from various sources, including Prospeo, People Data Labs, and many more 📊
- 100+ integrations—You can connect various major CRM and sales execution platforms to Clay natively and leverage the Zapier integration to further expand your workflow 🧩
- AI enrichment—You don’t need to bother with manual research, as Clay’s AI handles the heavy lifting to give you actionable insights in no time 🧠
- Pre-made templates—Clay offers dozens of templates that let you automate and boost your prospecting efforts 📑
So how exactly does Clay save you money while giving you the data you need? The answer lies in waterfall enrichment—a unique feature that ensures maximum data coverage.
When you create a list of leads in Clay (or upload your own), all you need to do is tell the platform which data you need—email, phone number, etc. Clay will then try to find the info you need with one provider. If the information is not available, Clay will move on to the next provider and repeat until you get verified information.
The best part—you only pay for successful searches! With Clay, you don’t need to worry about pouring money down the drain. Here’s what the platform’s users had to say about Clay’s value for money and overall usability:
Clay’s enrichments go far beyond basic contact information—the platform’s advanced web scraper, Claygent, lets you find all the details you need to launch highly personalized campaigns. Once you’ve found the relevant data, Clay’s AI email builder will crunch it to help you write email drafts in minutes instead of hours. 🤖
Flexible Pricing for All Budget Levels
Unlike ZoomInfo, Clay ensures annual billing is a choice, not an obligation. If you’re not willing to make long-term commitments, use monthly plans to see if the platform gets you the results you need. You can choose between five tiers:
Within each plan, you can select your preferred number of credits according to your needs and goals. This further improves Clay’s cost-effectiveness, reducing the risk of overpaying for features you won’t use.
As for the free plan, you can enjoy it without any obligations. Clay won’t ask to mine your email data in return, and you’ll get access to the platform’s core features without time limits.
Create Your Free Clay Account
With Clay, you can streamline numerous outreach processes without ever leaving the platform or resorting to additional tools. To leverage its many features, you can create an account in three steps:
- Go to Clay’s signup page
- Enter your name, email, and password
- Explore Clay’s data enrichment and outbound automations
If you need more information to decide whether Clay is for you, visit the platform’s Learn hub, where you’ll find numerous tutorials that showcase Clay’s capabilities. You can also join the Slack community to see how other users are leveraging Clay to achieve their goals or sign up for the handy newsletter to receive helpful tips (we promise not to spam). 📰
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