Demand Generation Framework

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Data hygiene is the practice of ensuring your customer data is clean, accurate, and up-to-date by removing duplicates and correcting errors.