Product-Led Growth

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.