HG Insights integration overview

HG Insights overview

What is HG Insights?

The HG Insights integration brings enterprise-grade technology intelligence data points, enabling teams to access proprietary data such as:

• Technology intelligence: In-depth details about a company’s tech stack that typically is hard to find.
• Firmographic data: Insights into company size, revenue, and more.
• Corporate hierarchy data points: Accurate mapping of parent-child relationships within target companies.

Why HG Insights?

HG Insights delivers critical data for targeted GTM strategies, uncovering information from hard-to-find sources such as contracts, RFPs, job postings, and legal documents.

As a leading data provider, HG Insights specializes in bespoke data points, including corporate parent-child relationships, firmographic data, and technographic insights.

With HG Insights, you can access detailed information about a company’s tech stack—such as whether they use Workday or Oracle for HR—and uncover parent-company relationships to identify the right focus areas for your sales and marketing initiatives.

Available actions

Within Clay, can run the following HG Insights actions:

• Build company lists based on their tech stack
• Enrich company
• Find company domain from dame
• Get company tech stack

Use HG Insights data

Clay is the platform where you can source and unlock the value of technographic and corporate hierarchy data through powerful GTM data workflows.

Here’s how you can put this data to work:

Activate HG Insights technographic data

Identify prospects based on their tech stack to:

• Run personalized sales sequences tailored to their technologies.
• Build targeted ABM campaigns with precise, personal messaging.
• Prioritize high-value leads and focus outreach efforts effectively.

Activate HG Insights corporate hierarchy data

Understand account relationships to:

• Pinpoint decision-makers for strategic deals and improve sales efficiency.
• Discover cross-sell opportunities within the same parent organization.
• Optimize territory planning by aligning resources to corporate structures.
• Simplify account management across parent and subsidiary accounts.

‍

Action walkthroughs

Source action Find companies by tech stack

To run the Find companies by tech stack source:

1. Go to the HG Insights Build company lists based on their tech stack source.
   • For new tables, within your workspace home, select Create new.
   • For existing tables, click on Actions and select Import to add a new source.
2. Input the the technologies you want to set as search criteria within the Products field.
   • Enter the technologies or tools you want to use as search criteria in the Products field. For example, input “Bill.com” to find companies using this product. For each prod
   • Use additional optional filters to refine your search:
     • Vendor Domains (e.g., ramp.com, expensify.com) or Product Categories and Attributes to narrow down results.
3. Customize your results with additional filters (Optional).
   • Set limits on results with Max Products per Company or Max Companies.
   • Filter by Revenue, Employee Count, Industries, or Locations.
   • Exclude specific domains if needed.
4. Include additional data points by toggling optional fields.
   • Enable options like Total Product Locations, Total Product Signals, or First Verified Date for enriched results (note: each toggle incurs 2 additional credits per technology for each company returned).
   • Use the Maximum Credit Cost field to set a credit cap for the search.

Action Enrich company

The Enrich company action enriches your company records to provide you critical, hard-to-find data, such as parent-child company relationships and revenue numbers, alongside foundational details like the company domain.

To run the Enrich company action:

1. From the top-right corner of your table, click on Add enrichment.
2. Search and select the HG Insights Enrich company action.
3. Choose the column containing the domain name or HG Insights company ID of the company to enrich.
4. Configure Auto-update and conditional runs within your Run settings.
5. Select the enrichment columns you want to add to your table.
6. Run Save and or run your enrichment.

Action Get company tech stack

The Get company tech stack action helps you determine whether specific companies use a particular product. For example, you can find out if a company uses Salesforce for their CRM or Netsuite for their ERP. This helps you better targeted users based on their technology stack.

To run the Get company tech stack action:

1. From the top-right corner of your table, click on Add enrichment.
2. Search and select the HG Insights Enrich company action.
3. Choose the column containing the domain name or HG Insights company ID of the company to enrich.
4. Input the technologies you want to use as search criteria within the Products field:
   • Enter the technologies or tools you want to search for in the Products field (e.g., input “Netsuite” to find companies using this product).
   • Use additional optional filters to refine your search, such as Vendor Domains (e.g., ramp.com, expensify.com), Product Categories, or Attributes to narrow down results.
5. Include additional data points by toggling optional fields.
   • Enable options like Total Product Locations, Total Product Signals, or First Verified Date for enriched results (note: each toggle incurs 2 additional credits per technology for each company returned).
6. Specify the maximum number of products you want to return.
   • Enrichments are charged 8 credits per technology returned. If unspecified, Clay defaults to showing a maximum of 3 products.
7. Configure Auto-update and conditional runs within your Run settings.
8. Select the enrichment columns you want to add to your table.
9. Run Save and or run your enrichment.

Action Find domain from company name

The Find domain from company name action helps you find the domain of the company based on a name input.

To use the Find domain from company name action:

1. From the top-right corner of your table, click on Add enrichment.
2. Search and select the HG Insights Find domain from company name action.
3. Choose the column containing the company name whose domain you want to find.
4. Configure Auto-update and conditional runs within your Run settings.
5. Select the enrichment columns you want to add to your table.
6. Run Save and or run your enrichment.

HG Insights credit pricing overview

The HG Insights integration charges you based on the number of companies returned and the number of technologies used in your search criteria. Here’s how the pricing model works:

Base credit costs

The total cost is determined by the number of companies returned multiplied by the number of technologies in your search.

• Example: Searching for 100 companies that use Pardot costs 800 credits (8 credits per company for searching one technology).
• Example: Searching for 100 companies that use both Pardot and Mulesoft costs 1,600 credits (16 credits per company for searching two technologies).

Add-on data point costs

Optional data points can be added to each company returned, and these incur an additional charge per company multiplied by the number of technologies in your search.

• Example: Searching for 100 companies that use Expensify and Zendesk, with an add-on data point costing 2 credits per company, increases the total from 1,600 credits to 2,000 credits.

HG Insights action reference guides

Source action Build company lists based on their tech stack

Input fields

• Vendor domains: The vendor of the domains you want to search for in the product field.
  • Example: docker.com
• Product categories: Filter the product field to show the vendors categories you’ve specified in the multi-select dropdown.
  • Example: Application Hosting
• Product attributes: Show products in the products field with these product attributes.
  • Example: AI Observability
• Products: Find companies using specific products (up to 1,000 shown). For better results, try searching by vendor domains, categories, or attributes if the product isn’t listed.
  • Example: MongoDB Atlas
• Max products per company: Limit the number of products returned per company. If not specified, Clay will default to showing 3 products max per company.
  • Example: 3
• Max companies: Limit the number of companies returned. If not specified, Clay will default to showing 100 companies max.
  • Example: 100
• Revenue: Filter returned companies by their revenue.
  • Example: Less than $1,000,000
• Employee count: Filter returned companies by their employee count with a dropdown.
  • Example: From 500 to 999
• Allowed industries (HG Insights): Filter returned companies by their HG Insights-defined industry.
  • Example: Educational services
• Allowed industries (NAICS): Filter returned companies by their NAICS-defined industry.
  • Example: Advertising agency
• Allowed industries (SIC): Filter returned companies by their SIC-defined industry.
  • Example: Abrasive products
• Allowed locations: Filter potentially matching companies by their location. You can use a geopolitical name, a continent, a subcontinent, a country, a state or province, or a city.
  • Example: France
• Domains to exclude: Exclude companies in your search by entering domains in this field.
  • Example: amazon.com, microsoft.com
• Include total product locations count: Include the total number of locations where a product is used.
  • Example: True
• Include total product signals count: Shows the number of unique dates a product signal was detected, indicating the intensity of a company’s technology usage.
  • Example: False
• Include product first verified date: Include the date at which HG Insights first verified the company was using the selected product.
  • Example: True
• Maximum credit cost: If you set a credit limit here, Clay will truncate the list of results to stay within your budget.
  • Example: 800

Output fields

• Products: Returns a list of matching products based on the product search query.
• SIC Code: The company Standard Industrial Classification (SIC) code.
  • Example: I8811
• City Name: The company’s city name.
  • Example: San Mateo
• NAICS Code: The company North American Industry Classification System (NAICS) code.
  • Example: 71130
• State Name: The company’s state name
  • Example: California
• HG Industry: The HG Insights-defined industry.
  • Example: Media and Entertainment
• Is Group HQ: Indicates if this company is the Group HQ.
  • Example: false
• Company Name: The company name.
  • Example: Viki, Inc.
• Country Name: The company’s country.
  • Example: United States
• Revenue Band: The company revenue band in a range.
  • Example: From $1,000,000 to $9,999,999
• SIC Industry: The SIC-defined industry.
  • Example: I7922
• Employee Band: The range of the company’s employee count.
  • Example: From 50 to 199
• HG Company ID: The unique HG Insights-specific company ID.
  • Example: 19B446468E9100B9F949C200C090D42
• Company Domain: The company’s domain.
  • Example: viki.com
• Continent Name: The company’s continent.
  • Example: Americas
• Employee Count: The company’s employee count.
  • Example: 78
• HG Industry ID: The company’s HG Insights-specific industry ID.
  • Example: 10
• NAICS Industry: The company’s NAICS industry category.
  • Example: Promoters of Performing Arts, Sports, and Similar Events with Facilities
• Geopolitical Name: The company’s geographic region.
  • Examples: EMEA, APAC, AMER
• Subcontinent Name: The company’s subcontinent name.
  • Example: North Europe
• Forbes_2000Sequence: The company’s Forbes 2000 ranking. If does not exist will output null.
  • Example: 119
• Fortune_500Sequence: The company’s Fortune 500 ranking. If does not exist will output null.
  • Example: 304
• Revenue Total in USD: Total company revenue count in USD.
  • Example: 1228604
• Group HQ Company Name: The name of the corporate group’s headquarters, if applicable.
  • Example: RAKUTEN GROUP, INC.
• Group HQ HG Company ID: The HG Insights-defined ID of the company’s group headquarter.
  • Example: 162848CA05EB4DA18E0DAC4796C16DF8
• Group HQ Company Domain: The company domain of the company’s group headquarter.
  • Example: rakuten.com

Action Enrich Company

Input fields

• Company identifier: The domain URL, or HG Insights company ID, of the company to enrich.
  • Example: Clay.com

Output fields

• SIC Code: The company’s SIC-specific code corresponding to the company’s industry.
  • Example: I7372
• City Name: The city where the company’s headquarters is located.
  • Example: New York City
• NAICS Code: The NAICS-specific code corresponding to the company’s industry.
  • Example: 511210
• State Name: The state or province where the company is located.
  • Example: New York
• HG Industry: The industry classification of the company as defined by HG Insights.
  • Example: Computer and Electronic Product Manufacturing
• Is Group HQ: Specifies whether the company serves as the headquarters for a larger corporate group (true/false).
  • Example: true
• Company Name: The company name.
  • Example:  MongoDB, Inc.
• Country Name: The company’s country.
  • Example: United States
• Revenue Band: The company’s revenue range, categorized into predefined bands.
  • Example: Over $1,000,000,000
• SIC Industry: The company’s industry classification based on the Standard Industrial Classification (SIC) system.
  • Example: Software Publishers
• Employee Band: The company’s employee count, categorized into predefined ranges.
  • Example: From 5,000 to 9,999
• HG Company ID: A unique identifier assigned to the company by HG Insights.
  • Example: 3640399873CBB35D20AEBEC92A1371B9
• Company Domain: The company web domain.
  • Example: mongodb.com
• Continent Name: The continent where the company is located.
  • Example: Americas
• Employee Count: The total number of employees working at the company.
  • Example: 5037
• HG Industry ID: A unique identifier for the company’s industry, as defined by HG Insights.
  • Example: 3
• NAICS Industry: The company’s industry classification based on the North American Industry Classification System (NAICS).
  • Example: Software Publishers
• Geopolitical Name: The geographic region or area associated with the company (AMER, EMEA, APAC).
  • Example: AMER
• Subcontinent Name: The company’s subcontinent.
  • Example: North America
• Forbes 2000 Sequence: The company’s ranking in the Forbes 2000 list, if applicable.
  • Example: 1824
• Fortune 500 Sequence: The company’s ranking in the Fortune 500 list, if applicable.
  • Example: null
• Revenue Total in USD: The company’s total annual revenue, expressed in U.S. dollars.
  • Example: 1683011000
• Group HQ Company Name: The name of the corporate group’s headquarters, if applicable.
  • Example: MongoDB, Inc.
• Group HQ HG Company ID: The HG Insights-specific identifier for the corporate group’s headquarters.
  • Example: 3640399873CBB35D20AEBEC92A1371B9
• Group HQ Company Domain: The web domain of the corporate group’s headquarters, if applicable.
  • Example: mongodb.com

Action Find domain from company name

Input fields

• Company name: The name of the company to find the domain for.
  • Example: Docker
• Location: Filter potentially matching companies by their location. You can use a geopolitical name, a continent, a subcontinent, a country, a state or province, or a city.
  • Example: France

Output fields

• HG Company ID: The HG Insights company unique identifier.
  • Example: 596C5EC6AF690C46A2B2634774F96EF
• Company Name: The name of the enrich company.
  • Example: Dw Studios L.L.C
• Company Domain: The domain of the enriched company
  • Example: dreamworks.com

Action Get company tech stack

Input fields

• Company identifier: The domain name, or HG Insights company ID, of the company to enrich.
  • Example: clay.com
• Vendor domains: The vendor of the domains you want to search for in the product field
  • Example: salesforce.com
• Product categories: Show products in the product field from these vendors.
  • Example: salesforce.com, hubspot.com
• Product attributes: Show products in the product field with these attributes.
  • Example: 3D Modeling
• Products: The products you want to find within the company’s tech stack. You can search for more than 1 product and the output will return the companies that are used by the company you’ve inputted
  • Example: Heroku
• Include total product locations count: Include the total number of locations where a product is used.
  • Example: True
• Include total product signals count: Shows the number of unique dates a product signal was detected, indicating the intensity of a company’s technology usage.
  • Example: True
• Include product first verified date: Include the date at which HG Insights first verified the company was using the selected product.
  • Example: True
• Max products: The maximum amount of product matches you want returned.
  • Example: 9

Output fields

• HG Product ID: A unique product identifier assigned by HG insights.
  • Example: 12151
• Product Name: The name of the product or service in the company’s technology stack.
  • Example: GoDaddy Hosting
• Product Description: A brief summary describing the product’s functionality.
  • Example: GoDaddy Hosting is a website hosting service
• Vendor Name: The name of the organization or provider offering the technology.
  • Example: GoDaddy.com, LLC
• Vendor Domain: The web domain of the vendor associated with the identified product
• HG Vendor ID: A unique identifier assigned by HG Insights to the vendor of the technology.
  • Example: 5537
• HG Product Category ID: A unique identifier representing the category under which the technology is classified by HG Insights.
  • Example: SE002
• Most Specific Category: The most detailed categorization of the product available.
  • Example: Application Hosting
• Product Locations Total: The total number of geographic locations or sites where the product is deployed within the organization.
  • Example: 1
• Product Intensity Total: A metric provided by HG Insights the measure of the count of unique dates that HG detects a signal for a specific product at a specific company or company location.
  • Example: 20
• Product First Verified Date: The first date that a specific product was detected in use at a specific company or company location.
  • Example: 2016-06-24T00:00:00
• Product Last Verified Date: This is the most recent a product was detected at specific company or company location.
  • Example: 2016-08-29T00:00:00
• HG Product Categories: Provides a hierarchical breakdown of the product’s classification, with each level (1–5) offering increasingly specific categories.
  • Example: [Level 1: Services, Level 2: Application Let Outsourcing]
• Product Attributes: Additional descriptive characteristics or functional capabilities of the product within the tech stack.
  • Example: Cloud Computing

‍