%20(1).jpg)
Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.
Their audience of 30K+ marketing professionals provided little more than an email address, leaving significant gaps in audience insights. Without a robust understanding of their database, Exit Five found it difficult to demonstrate their audience’s value to potential sponsors. Until they discovered Clay.
By enriching their contact database with valuable information like job titles, company size, revenue, and geographic data, Exit Five unlocked new opportunities in sponsorship sales and event targeting.
“Clay gave us the power to understand our audience in ways we couldn’t before. Now we can have more confident and targeted conversations with sponsors, and it’s making a huge difference,” said Dan Murphy, COO at Exit Five.
The challenge: limited data creating roadblocks
Before using Clay, Exit Five’s sponsorship outreach was limited by incomplete audience data and manual processes:
- Sparse audience insights: Most audience members provided only an email address, making it hard to understand job roles, industries, and geographic locations.
- Missed targeting opportunities: Without enriched data, Exit Five couldn’t effectively segment its audience or tailor its sponsorship pitch to align with sponsor priorities.
- Time-intensive list building: Attempting to gather insights manually or through one-off enrichment efforts was inefficient and quickly outdated.
“Our database was essentially a black box. We had no way of knowing who was behind the email addresses or demonstrating the value of our audience to sponsors,” explained Murphy.
The solution: enriching audience details with Clay
Exit Five integrated Clay with HubSpot to enrich their contact database with critical fields like job titles, company names, employee counts, revenue tiers, and geographic data.
This transformed their approach to sponsorship sales and event targeting:
- Enriching audience profiles: Clay added depth to Exit Five’s database, enriching 50% of their 27,000 contacts with actionable insights.
- Data-powered sponsorship pitches: With enriched profiles, Exit Five could showcase audience segments by revenue tier, job level, and location, demonstrating value to sponsors with hard data.
- Streamlined list segmentation: Integrated directly into HubSpot, Clay’s data allowed Exit Five to easily segment their audience for targeted sponsorship pitches and event marketing.
“Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them, like marketing leaders at companies doing $10M+ in revenue,” Murphy said.
Use case 1: Empowering targeted sponsorship sales
Clay enabled Exit Five to tailor its sponsorship sales process by unlocking key data points like revenue tiers and leadership roles.
For example, using Clay-enriched data, Exit Five identified that over half of its audience represented companies with $10M+ in revenue with senior job titles like director and above—key demographics that resonated with potential sponsors.
“This level of insight gives sponsors confidence in the value of our audience. It’s a game-changer for closing deals faster,” said Murphy.
Use case 2: Optimizing event targeting with geographic data
As Exit Five expands its event strategy, geographic insights from Clay have become invaluable. With enriched data, Exit Five can identify audience clusters in specific regions to guide event location decisions and drive ticket sales.
For example, before their Texas meetup, Clay’s geographic enrichment enabled Exit Five to focus outreach efforts on users in Texas, driving local attendance without wasting resources on untargeted campaigns.
“Clay’s geographic data helps us figure out where our audience is and who to invite. It’s a huge help as we scale our in-person events,” Murphy said.
Clay’s impact on Exit Five’s sponsorship offer and events
In just a few months of using Clay, Exit Five has unlocked measurable improvements in its sponsorship and event strategies:
- 50% database enrichment: Half of Exit Five’s 27,000 contacts now include key fields like job title, company size, and revenue.
- Improved sponsor confidence: Data-backed audience insights have accelerated deal velocity and strengthened sponsor relationships.
- Targeted event marketing: Geographic data has enabled Exit Five to drive attendance at regional events while planning future expansion with precision.
For Exit Five, Clay has proven to be more than just a data enrichment tool—it’s a strategic enabler that allows a small team to operate like a much larger one.
“We’ve only scratched the surface with Clay, but even in these early days, it fundamentally changed how we approach sponsorships and events,” Murphy said.
Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.
Their audience of 30K+ marketing professionals provided little more than an email address, leaving significant gaps in audience insights. Without a robust understanding of their database, Exit Five found it difficult to demonstrate their audience’s value to potential sponsors. Until they discovered Clay.
By enriching their contact database with valuable information like job titles, company size, revenue, and geographic data, Exit Five unlocked new opportunities in sponsorship sales and event targeting.
“Clay gave us the power to understand our audience in ways we couldn’t before. Now we can have more confident and targeted conversations with sponsors, and it’s making a huge difference,” said Dan Murphy, COO at Exit Five.
The challenge: limited data creating roadblocks
Before using Clay, Exit Five’s sponsorship outreach was limited by incomplete audience data and manual processes:
- Sparse audience insights: Most audience members provided only an email address, making it hard to understand job roles, industries, and geographic locations.
- Missed targeting opportunities: Without enriched data, Exit Five couldn’t effectively segment its audience or tailor its sponsorship pitch to align with sponsor priorities.
- Time-intensive list building: Attempting to gather insights manually or through one-off enrichment efforts was inefficient and quickly outdated.
“Our database was essentially a black box. We had no way of knowing who was behind the email addresses or demonstrating the value of our audience to sponsors,” explained Murphy.
The solution: enriching audience details with Clay
Exit Five integrated Clay with HubSpot to enrich their contact database with critical fields like job titles, company names, employee counts, revenue tiers, and geographic data.
This transformed their approach to sponsorship sales and event targeting:
- Enriching audience profiles: Clay added depth to Exit Five’s database, enriching 50% of their 27,000 contacts with actionable insights.
- Data-powered sponsorship pitches: With enriched profiles, Exit Five could showcase audience segments by revenue tier, job level, and location, demonstrating value to sponsors with hard data.
- Streamlined list segmentation: Integrated directly into HubSpot, Clay’s data allowed Exit Five to easily segment their audience for targeted sponsorship pitches and event marketing.
“Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them, like marketing leaders at companies doing $10M+ in revenue,” Murphy said.
Use case 1: Empowering targeted sponsorship sales
Clay enabled Exit Five to tailor its sponsorship sales process by unlocking key data points like revenue tiers and leadership roles.
For example, using Clay-enriched data, Exit Five identified that over half of its audience represented companies with $10M+ in revenue with senior job titles like director and above—key demographics that resonated with potential sponsors.
“This level of insight gives sponsors confidence in the value of our audience. It’s a game-changer for closing deals faster,” said Murphy.
Use case 2: Optimizing event targeting with geographic data
As Exit Five expands its event strategy, geographic insights from Clay have become invaluable. With enriched data, Exit Five can identify audience clusters in specific regions to guide event location decisions and drive ticket sales.
For example, before their Texas meetup, Clay’s geographic enrichment enabled Exit Five to focus outreach efforts on users in Texas, driving local attendance without wasting resources on untargeted campaigns.
“Clay’s geographic data helps us figure out where our audience is and who to invite. It’s a huge help as we scale our in-person events,” Murphy said.
Clay’s impact on Exit Five’s sponsorship offer and events
In just a few months of using Clay, Exit Five has unlocked measurable improvements in its sponsorship and event strategies:
- 50% database enrichment: Half of Exit Five’s 27,000 contacts now include key fields like job title, company size, and revenue.
- Improved sponsor confidence: Data-backed audience insights have accelerated deal velocity and strengthened sponsor relationships.
- Targeted event marketing: Geographic data has enabled Exit Five to drive attendance at regional events while planning future expansion with precision.
For Exit Five, Clay has proven to be more than just a data enrichment tool—it’s a strategic enabler that allows a small team to operate like a much larger one.
“We’ve only scratched the surface with Clay, but even in these early days, it fundamentally changed how we approach sponsorships and events,” Murphy said.
.avif)
.avif)
.avif)
