Programmatic Advertising

Learn about sales pipeline reporting, including essentials of sales pipeline reporting, key metrics to track, & sales pipeline vs. sales forecasting.

Learn about compounded annual growth rate, including calculating CAGR: a step-by-step guide, & CAGR vs. simple growth rate: understanding the difference.

Learn about HTTP requests, including uses of HTTP requests, how HTTP requests work, types of HTTP requests, & benefits of understanding HTTP requests.

Learn about digital strategy, including developing an effective digital strategy, key components of digital strategy, & digital strategy vs. digital marketing.

Learn about A/B testing, including benefits of A/B testing, planning your A/B test strategy, analyzing A/B testing results, & A/B testing best practices.

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

Learn about guided selling, including benefits of guided selling, steps to implement guided selling, & guided selling vs. traditional sales.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Learn about challenger sales model, including key principles of challenger sales, implementing the challenger approach, & challenger vs. solution selling.

Learn about channel sales, including building a successful channel sales strategy, key elements of channel sales, channel sales vs. direct sales: u.

Learn about account view through rate, including maximizing account view through rate, & key metrics to track and improve.

Learn about sales conversion rate, including maximizing your sales conversion rate, & factors influencing conversion rates.

Learn about salesforce administrator, including the role of a salesforce administrator, & key responsibilities of salesforce administrators.

Learn about average revenue per user, including calculating ARPU: a step-by-step guide, & the impact of ARPU on business strategy.

Learn about customer retention, including strategies for improving customer retention, & key metrics in customer retention.

Learn about logo retention, including improving logo retention rates, strategies for effective logo retention, & logo retention vs. revenue retention.

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Learn about outbound lead generation, including strategies for successful outbound lead generation, & key tools for outbound lead generation.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

Learn about warm calling, including strategies for effective warm calling, benefits of warm calling in sales, & warm calling vs. cold calling: an overview.

Learn about sales champion, including identifying your sales champion, qualities of an effective sales champion, sales champion vs. sales representative.

Learn about sales performance management, including key components of sales performance management, & strategies for enhancing sales performance.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Learn about awareness buying stage, including definition, importance, key strategies, best practices & how it fits into the sales funnel.

Learn about outbound leads, including strategies for generating outbound leads, & effective outbound lead engagement methods.

Learn about system of record, including key components of system of record, choosing the right system of record, & system of record vs. system of engagement.

Learn about marketing qualified account, including identifying marketing qualified accounts, key criteria for MQL accounts, & nurturing strategies for MQLs.

Learn about predictive analytics, including key benefits of predictive analytics, & implementing predictive analytics successfully.

Learn about sales objections, including identifying common sales objections, overcoming sales objections effectively, & sales objections vs. customer concerns.

Learn about sales manager, including qualities of an effective sales manager, skills every sales manager needs, sales manager vs. sales representative.

Learn about NRR, including what is NRR, improving your NRR, NRR vs. gross revenue retention (GRR), & the significance of NRR in business growth.

Learn about weighted pipeline, including calculating your weighted pipeline, & distinguishing weighted pipeline from traditional forecasting.

Learn about regression testing, including benefits of regression testing, how to perform regression testing, & types of regression testing.

Learn about on target earnings, including calculating on target earnings, factors influencing on target earnings, & on target earnings vs. base salary.

Learn about GTM, including understanding GTM basics, GTM implementation process, common GTM use cases, & GTM limitations and alternatives.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about sales qualified lead, including identifying sales qualified leads, criteria for sales qualified lead, transitioning leads to sales qualified s.

Learn about serviceable available market, including calculating your serviceable available market, & key factors influencing serviceable available market.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

Learn about inbound lead generation, including strategies for effective inbound lead generation, & components of a successful inbound campaign.

Learn about marketing play, including crafting effective marketing plays, examples of successful marketing plays, & marketing plays vs. sales strategies.

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

Learn about low-hanging fruit, including identifying low-hanging fruit, strategies for capturing easy wins, & comparing high and low effort opportunities.

Learn about solution selling, including the principles of solution selling, key strategies in solution selling, & solution selling vs. product selling.

Learn about objection, including understanding objections in sales, types of common sales objections, & handling objections effectively.

Learn about sales velocity, including calculating sales velocity, key drivers of sales velocity, boosting your sales velocity, and sales velocity vs. sales v.

Learn about DevOps, including understanding DevOps principles, benefits of adopting DevOps, DevOps vs traditional IT, & key components of DevOps.

Learn about data encryption, including understanding the basics, types of data encryption, benefits of data encryption, & implementing data encryption.

Learn about sales intelligence platform, including benefits of using a sales intelligence platform, & key features of an effective sales intelligence platform.

Learn about data-driven marketing, including the foundations of data-driven marketing, & implementing data-driven strategies.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

Learn about canary releases, including introduction, benefits of canary releases, steps to implement, & challenges and solutions.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Learn about sales enablement platform, including key features of sales enablement platforms, & selecting the right sales enablement platform.

Learn about CSS, including understanding CSS benefits , how CSS improves user experience , & essential components of CSS .

Learn about ideal customer profile, including crafting your ideal customer profile, & elements of a strong customer profile.

Learn about field sales rep, including key responsibilities of a field sales rep, & qualities of a successful field sales rep.

Learn about average order value, including maximizing your average order value, strategies for increasing AOV, & AOV vs. customer lifetime value.

Learn about marketing mix, including components of a marketing mix, balancing the 4 Ps for success, & importance of target market in marketing mix.

Learn about smile and dial, including the benefits of smile and dial, strategies for effective smile and dial campaigns, & smile and dial vs. digital outreach.

Learn about serviceable obtainable market, including calculating serviceable obtainable market, & key factors influencing serviceable obtainable market.

Learn about triggered email, including crafting effective triggered emails, benefits of triggered email marketing, & triggered emails vs. traditional campaigns.

Learn about platform as a service, including key benefits of platform as a service, choosing the right PaaS solution, PaaS vs. SaaS vs. IaaS.

Learn about deal closing, including strategies for successful deal closing, key elements of a strong close, & deal closing versus lead nurturing.

Learn about funnel optimization, including the stages of funnel optimization, key strategies for funnel improvement, funnel optimization vs. conversion optimization.

Learn about lead enrichment software, including benefits of lead enrichment software, key features to look for, implementing lead enrichment in your sales process.

Learn about market intelligence, including sources and types of market intelligence, & implementing market intelligence effectively.

Learn about firmographics, including understanding firmographic data, key elements of firmographics, & utilizing firmographics for market segmentation.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Learn about product recommendations, including tips for effective product recommendations, & benefits of personalized suggestions.

Learn about marketing automation platform, including key benefits of marketing automation, & essential features of marketing automation platforms.

Learn about target buying stage, including identifying your target buying stage, & key metrics for buying stage analysis.

Learn about economic order quantity, including calculating economic order quantity, & benefits of optimizing order quantity.

Learn about end of day, including maximizing productivity before EOD, EOD in different time zones, & EOD reporting essentials.

Learn about self-service SaaS model, including benefits of the self-service model, & key features of a successful self-service SaaS.

Learn about warm outbound, including understanding warm outbound, benefits of warm outbound strategies, & implementing warm outbound in your sales process.

Learn about email engagement, including maximizing email engagement rates, strategies for crafting compelling emails, analyzing email engagement: metrics.

Learn about SEM, including how it works, benefits, strategies, measuring success, and tips to maximize your search engine marketing efforts.

Learn about cold call, including mastering cold call techniques, optimizing success in cold calls, & comparing cold calls and warm calls.

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Learn about closed question, including crafting effective closed questions, advantages of closed questions, & closed vs. open questions.

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Learn about revenue forecasting, including key elements of revenue forecasting, & steps to accurate revenue forecasting.

Learn about copyright compliance, including how to ensure copyright compliance , & key benefits of copyright compliance .

Learn about discount strategies, including understanding discount types, creating effective discount strategies, & benefits of using discounts.

Learn about account mapping, including account mapping basics, importance of account mapping, steps to create an account map, and account mapping tools and resources.

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Learn about messaging strategy, including developing an effective messaging strategy, & key components of messaging strategy.

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Learn about MRR, including calculating it, the key factors that influence it, MRR vs. ARR, and strategies to grow your MRR.

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Learn about accessibility testing, including how to conduct accessibility testing, & benefits of accessibility testing.

Learn about cloud storage, including benefits of using cloud storage, comparison: cloud storage vs. local storage, & how to choose a cloud storage provider.

Learn about cost per impression, including calculating cost per impression, cost per impression vs cost per click, & improving your cost.

Learn about C-level or C-suite, including key responsibilities of C-suite executives, differentiating C-level positions, strategies for reaching C-level s.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Learn about event tracking, including understanding event tracking metrics, setting up event tracking, & best practices in event tracking.

Learn about load testing, including benefits of load testing, how to conduct load testing, common load testing tools, & best practices for load testing.