The Jobs to Be Done (JTBD) Framework is a structured approach for understanding and addressing customer needs by defining, categorizing, capturing, and organizing all of their needs. It focuses on the specific goals or "jobs" customers are trying to accomplish and the thought processes that lead them to "hire" a product or service to fulfill these jobs.
Understanding the Jobs-to-be-Done (JTBD) framework is essential for businesses looking to innovate and create products that truly address customer needs. To effectively apply this framework, product teams must first identify the jobs customers are trying to accomplish and the metrics they use to measure success.
By applying the JTBD framework, companies can systematically identify unmet customer needs, conceptualize breakthrough products, and predict which new concepts will succeed in the market.
When comparing the Jobs to Be Done (JTBD) framework with traditional marketing, the key difference lies in the focus on customer needs and motivations. Traditional marketing often emphasizes customer demographics and data correlations, which can lead to misaligned products and unsuccessful innovations.
In contrast, the JTBD framework centers on understanding the specific goals or "jobs" customers are trying to accomplish, leading to more customer-centric product development and marketing strategies.
JTBD has real-life applications across industries:
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