Terms

Video Selling

What is Video Selling?

Video selling is a sales strategy that utilizes both recorded and live videos as a form of communication throughout the sales process. It is a powerful tool for sending personalized messages, demonstrating products in real-time, and supporting various sales models. Video selling is essential in modern sales strategies, particularly in the context of virtual selling, as it helps build strong business relationships remotely, grab attention, increase response rates and engagement, and speed up the sales process.

Benefits of Video Selling

Video selling offers significant advantages:

  • Enhanced Engagement: Videos can capture attention more effectively than traditional text-based communications.
  • Improved Conversion Rates: Personalized video messages can lead to higher response and click-through rates.
  • Stronger Relationships: Videos help in building rapport and trust by providing a more personal touch.
  • Increased Efficiency: Videos can convey complex information more quickly and memorably than text.

Effective Video Selling Strategies

  • Personalize your videos by addressing prospects by name and referencing their specific needs or pain points.
  • Keep videos short and concise to maintain viewer engagement and deliver your message effectively.
  • Utilize a mix of video types, such as product demos, customer testimonials, and educational content, to cater to different stages of the sales cycle.
  • Include a clear call to action (CTA) in your videos, guiding prospects towards the next step in the sales process.
  • Monitor video analytics to track engagement and identify areas for improvement in your video selling strategy.

Video Selling vs. Traditional Selling

Video selling differs from traditional selling in its ability to quickly establish a personal connection and deliver engaging content. While traditional methods may lack the immediacy and interactive nature of video, video selling provides a dynamic way to present information and persuade prospects, offering a more engaging and effective sales process.

Key Metrics to Measure Success in Video Selling

Measuring success in video selling requires tracking key metrics that provide insights into the effectiveness of your strategy. Some important metrics to consider include:

  1. Conversion Rate: The percentage of prospects who take the desired action after watching your video, such as booking a meeting or making a purchase.
  2. View Count: The total number of times your video has been viewed, indicating its reach and potential impact on your target audience.
  3. Engagement Rate: The level of interaction with your video, such as likes, comments, and shares, which can help gauge its effectiveness in capturing attention and generating interest.
  4. Click-through Rate: The percentage of viewers who click on a link or call-to-action within your video, demonstrating its ability to drive prospects further down the sales funnel.
  5. Average Watch Time: The average duration viewers spend watching your video, which can indicate the level of interest and engagement with your content.

Other terms

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Average Order Value

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Average Order Value

Voice Broadcasting

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Voice Broadcasting

Total Audience Measurement

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Total Audience Measurement

User Interaction

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User Interaction

B2C2B

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B2C2B

Account Match Rate

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Account Match Rate

Price Optimization

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Price Optimization

Inside Sales Rep

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Inside Sales Rep

Lead Scoring Models

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Lead Scoring Models

Internal signals

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Internal signals

Digital Advertising

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Digital Advertising

Lead Generation Software

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Lead Generation Software

Cold Call

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Cold Call

DMP

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DMP

Closed Opportunities

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Closed Opportunities

Sales Prospecting Software

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Sales Prospecting Software

Buying Committee

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Buying Committee

Marketing Attribution Model

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Marketing Attribution Model

Progressive Web Apps

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Progressive Web Apps

Proof of Concept

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Proof of Concept

Challenger Sales

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Challenger Sales

Buyer's Journey

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Buyer's Journey

Customer Data Analysis

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Sales Enablement Platform

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Sales Enablement Platform

Agile Methodology

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Agile Methodology

Ramp Up Time

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Ramp Up Time

Loyalty Programs

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Warm Outbound

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Warm Outbound

Touchpoints

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Touchpoints

Text message marketing

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Text message marketing

XML

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XML

Decision Maker

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Decision Maker

Service Level Agreement

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Service Level Agreement

Event Marketing

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Event Marketing

Content Syndication

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Content Syndication

Order Management

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Order Management

White Label

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White Label

End of Quarter

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End of Quarter

Data Security

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Data Security

Smile and Dial

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Smile and Dial

B2B Sales

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B2B Sales

Guided Selling

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Guided Selling

Accessibility Testing

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Accessibility Testing

Marketing Mix

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Marketing Mix

Data Hygiene

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Data Hygiene

Demand

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Demand

Sales Coach

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Sales Coach

Product-Led Growth

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Product-Led Growth

Data Visualization

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Data Visualization

Latency

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Latency

Sales Methodology

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Sales Methodology

Psychographics

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Psychographics

Marketing Attribution

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Marketing Attribution

Big Data

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Big Data

Version Control Systems

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Version Control Systems

Adobe Analytics

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Adobe Analytics

Sales Quota

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Sales Quota

Lead Generation Funnel

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Lead Generation Funnel

Sales Operations Management

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Sales Operations Management

Marketing Budget Breakdown

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Marketing Budget Breakdown

Funnel Analysis

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Funnel Analysis

Data Cleansing

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Data Cleansing

Search Engine Results Page

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Search Engine Results Page

Ransomware

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Ransomware

Site Retargeting

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Site Retargeting

BAB Formula

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BAB Formula

Account Mapping

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Account Mapping

Digital Analytics

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Digital Analytics

End of Day

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End of Day

Net Promoter Score

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Net Promoter Score

D2C

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D2C

Sales Intelligence

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Sales Intelligence

Customer Buying Signals

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Customer Buying Signals

Marketing Qualified Opportunity

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Marketing Qualified Opportunity

Brag Book

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Brag Book

Digital Rights Management

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Digital Rights Management

Sales Performance Management (SPM)

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Sales Performance Management (SPM)

Ideal Customer Profile

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Ideal Customer Profile

CRM Integration

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CRM Integration

Average Revenue per User

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Average Revenue per User

Phishing Attacks

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Phishing Attacks

User Interface

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User Interface

RESTful API

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RESTful API

InMail Messages

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InMail Messages

No Cold Calls

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No Cold Calls

Gone Dark

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Gone Dark

Sales Pipeline Velocity

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Sales Pipeline Velocity

Objection

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Objection

Unique Selling Point

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Unique Selling Point

Account-Based Analytics

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Account-Based Analytics

Customer Segmentation

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Customer Segmentation

Rollback Procedures

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Rollback Procedures

Awareness Buying Stage

Learn about awareness buying stage, including definition, importance, key strategies, best practices & how it fits into the sales funnel.

Awareness Buying Stage

Email Deliverability

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Email Deliverability

Sales Rep Training

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Sales Rep Training

Sales Conversion Rate

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Sales Conversion Rate

Sales Operations Analytics

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Sales Operations Analytics

Demand Generation

Learn about demand generation, including strategies for effective demand generation, & key components of demand generation.

Demand Generation

Forward Revenue

Learn about forward revenue, including calculating forward revenue accurately, & the impact of forward revenue on decision-making.

Forward Revenue

GPCTBA/C&I

Learn about GPCTBA/C&I, including implementing GPCTBA/C&I effectively, benefits of using GPCTBA/C&I framework, & GPCTBA/C&I versus traditional sales approaches.

GPCTBA/C&I
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