Smile and Dial

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Freemium is a business model offering a product's basic features for free, while charging for advanced or supplemental features.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

The Challenger Sales Model is a sales approach where reps challenge a customer's thinking by teaching, tailoring, and taking control of the sale.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Serviceable Obtainable Market (SOM) is the portion of the market you can realistically capture with your current resources, sales, and marketing.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.