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Winning teams see things others don't and do things others can't. They find their competitive edge, or GTM alpha, by sourcing unique data.
When seeking a unique data advantage, teams often overlook their richest sources of primary data: their conversations.
Conversations are rich with signals you'll never find in a dashboard. On a single Zoom call, you might hear which competitors are being evaluated, which features resonate most, who just joined a buying committee, or what use cases matter most. If a picture is worth a thousand words, a conversation is worth a thousand marketing touchpoints.
Imagine a renewal call where a customer casually mentions: "We're also looking at Competitor X because their new AI feature seems interesting." With Clay's new Gong integration, you can automatically detect this mention with Claygent, pull in your saved battlecard data on Competitor X, and draft a personalized follow-up email addressing their specific concerns.
Conversational data has historically been unstructured, and therefore unusable. That’s why teams often start with product or marketing data, like free account creation, email engagement, retention metrics. These are often structured variables that are easy to analyze, query them, and trigger automations upon.
Conversations are messy. They don’t fit into rows and columns. You can’t drop them into a spreadsheet, convert to JSON, or trigger complex automations. But they are a unique data goldmine—and you can start pulling, summarizing, and automating actions based on them with Gong and Clay.
Introducing Clay’s integration with Gong
Our Gong integration lets you extract transcripts, identify mentions with Claygent, and trigger automations across 130+ data providers.
A few examples:
- When a customer mentions a competitor during a renewal call, auto-draft a personalized follow-up email using your saved battlecard.
- When a prospect gets excited about a specific feature, create a personalized recap and push the feedback to your product team on Slack.
- When a new decision-maker is mentioned, find their LinkedIn profile and enrich the Salesforce account with their details.
Connecting Gong to Clay unlocks unlimited GTM workflows. Here's how it works:
Infinite use cases unlocked
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This integration opens up endless possibilities, but here are a few of our favorites.
1. When customer mentions competitor on a renewal call, draft follow-up email referencing saved battlecard information
When a customer brings up a competitor during a renewal conversation, Clay analyzes the Gong transcript with an AI research agent, identifies which competitor was mentioned, and pulls in relevant battlecard content like pricing comparisons and product differentiation. From there, it drafts a personalized follow-up email that speaks directly to the customer’s actual objections.
Instead of sending a generic comparison, you’re addressing the real concerns raised in the conversation. It’s a smarter, faster way to win competitive deals without wasting time digging for details.
See details in this Claybook → Get competitor pricing info from every Gong call
2. Automate meeting prep notes based on prior Gong calls
Imagine opening Slack each morning and finding a link to a Notion doc filled with pre-meeting notes automatically enriched with data about each company and attendee, plus insights from past Gong calls.
No digging through CRMs or call transcripts—just click the link and you’re prepped. Clay pulls in relevant info from Gong, enriches it with context using Claygent, and sends it to your Slack inbox daily. Reps walk into every meeting informed and confident with zero prep time.
See how it works in this Claybook → Automate pre-meeting notes
3. ABM multithreading based on people mentioned in Gong calls
If a new stakeholder or decision-maker is mentioned during a call, Clay's AI research agent identifies them, finds their LinkedIn profile, enriches their data, and syncs it with your CRM. This happens automatically, without reps needing to lift a finger.
The result? No champion gets missed, and your team is already engaging the full buying committee while competitors are still manually updating their contact records.
See how it works in this Claybook → Multithreading based on people mentioned in Gong calls
For more details, register for the webinar on May 12 with Gong, Crossbeam, and Clay to see all of the possibilities.
Get started in minutes
The new Gong integration is available across Explorer, Pro, and Enterprise plans.
Conversations are one of the most powerful, yet underutilized, sources of data in go-to-market. With the new Gong integration, Clay transforms messy transcripts into structured, actionable workflows—automating follow-ups, enriching CRMs, and triggering personalized outreach based on what was actually said on a call.
It’s a new way to unlock GTM alpha by tapping into your most overlooked data asset—your conversations—and turning them into your unique competitive advantage.
Looking for more details? Send us a message in Clay's app (bottom right corner), request a demo of Clay enterprise, or hire a Clay agency.
Winning teams see things others don't and do things others can't. They find their competitive edge, or GTM alpha, by sourcing unique data.
When seeking a unique data advantage, teams often overlook their richest sources of primary data: their conversations.
Conversations are rich with signals you'll never find in a dashboard. On a single Zoom call, you might hear which competitors are being evaluated, which features resonate most, who just joined a buying committee, or what use cases matter most. If a picture is worth a thousand words, a conversation is worth a thousand marketing touchpoints.
Imagine a renewal call where a customer casually mentions: "We're also looking at Competitor X because their new AI feature seems interesting." With Clay's new Gong integration, you can automatically detect this mention with Claygent, pull in your saved battlecard data on Competitor X, and draft a personalized follow-up email addressing their specific concerns.
Conversational data has historically been unstructured, and therefore unusable. That’s why teams often start with product or marketing data, like free account creation, email engagement, retention metrics. These are often structured variables that are easy to analyze, query them, and trigger automations upon.
Conversations are messy. They don’t fit into rows and columns. You can’t drop them into a spreadsheet, convert to JSON, or trigger complex automations. But they are a unique data goldmine—and you can start pulling, summarizing, and automating actions based on them with Gong and Clay.
Introducing Clay’s integration with Gong
Our Gong integration lets you extract transcripts, identify mentions with Claygent, and trigger automations across 130+ data providers.
A few examples:
- When a customer mentions a competitor during a renewal call, auto-draft a personalized follow-up email using your saved battlecard.
- When a prospect gets excited about a specific feature, create a personalized recap and push the feedback to your product team on Slack.
- When a new decision-maker is mentioned, find their LinkedIn profile and enrich the Salesforce account with their details.
Connecting Gong to Clay unlocks unlimited GTM workflows. Here's how it works:
Infinite use cases unlocked
This integration opens up endless possibilities, but here are a few of our favorites.
1. When customer mentions competitor on a renewal call, draft follow-up email referencing saved battlecard information
When a customer brings up a competitor during a renewal conversation, Clay analyzes the Gong transcript with an AI research agent, identifies which competitor was mentioned, and pulls in relevant battlecard content like pricing comparisons and product differentiation. From there, it drafts a personalized follow-up email that speaks directly to the customer’s actual objections.
Instead of sending a generic comparison, you’re addressing the real concerns raised in the conversation. It’s a smarter, faster way to win competitive deals without wasting time digging for details.
See details in this Claybook → Get competitor pricing info from every Gong call
2. Automate meeting prep notes based on prior Gong calls
Imagine opening Slack each morning and finding a link to a Notion doc filled with pre-meeting notes automatically enriched with data about each company and attendee, plus insights from past Gong calls.
No digging through CRMs or call transcripts—just click the link and you’re prepped. Clay pulls in relevant info from Gong, enriches it with context using Claygent, and sends it to your Slack inbox daily. Reps walk into every meeting informed and confident with zero prep time.
See how it works in this Claybook → Automate pre-meeting notes
3. ABM multithreading based on people mentioned in Gong calls
If a new stakeholder or decision-maker is mentioned during a call, Clay's AI research agent identifies them, finds their LinkedIn profile, enriches their data, and syncs it with your CRM. This happens automatically, without reps needing to lift a finger.
The result? No champion gets missed, and your team is already engaging the full buying committee while competitors are still manually updating their contact records.
See how it works in this Claybook → Multithreading based on people mentioned in Gong calls
For more details, register for the webinar on May 12 with Gong, Crossbeam, and Clay to see all of the possibilities.
Get started in minutes
The new Gong integration is available across Explorer, Pro, and Enterprise plans.
Conversations are one of the most powerful, yet underutilized, sources of data in go-to-market. With the new Gong integration, Clay transforms messy transcripts into structured, actionable workflows—automating follow-ups, enriching CRMs, and triggering personalized outreach based on what was actually said on a call.
It’s a new way to unlock GTM alpha by tapping into your most overlooked data asset—your conversations—and turning them into your unique competitive advantage.
Looking for more details? Send us a message in Clay's app (bottom right corner), request a demo of Clay enterprise, or hire a Clay agency.
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