Datanyze is a B2B prospecting tool that helps businesses acquire contact information on cold prospects. It also serves as a cloud-based sales intelligence tool, aiding organizations in generating valuable sales prospects.
In this article, we will explore the top 10 alternatives to Datanyze.
1. Clay
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29be_65ca95679a5d2238f2ed1574_Clay.png)
We may be a bit biased here, but Clay is the best data enrichment tool that you’re going to find.
Clay offers efficient and cost-effective data enrichment solutions through our distinctive waterfalling method, which searches multiple providers until it finds what you’re looking for. Clay doesn't rely solely on its own data; instead, it utilizes over 50 data providers, allowing for simultaneous checks. This unique feature not only boosts your success rate but also minimizes the need for multiple subscriptions.
The downside of relying on a single enrichment provider
Many sales teams rely on a single data provider, but this often results in a limited number of enriched leads. Although it can be frustrating, this isn't the fault of the data provider — it's tricky to gather all the necessary data in one place.
Now picture this: you pay for one platform, and it automatically searches through 50 of the best data enrichment providers. That's exactly what Clay offers with its waterfalling feature.
Waterfalling and implementing it with Clay
Here's how waterfalling works: it's taps into different data sources to beef up your info. Let's say you're after a prospect's email. Clay might start with Clearbit. If that doesn't do the trick, it'll check out Hunter.io, then Clearbit, and so on. It keeps going down the list of providers until it finds exactly what you’re looking for. To explore our full list of data providers, visit here.
In short — Clay is the only company that offers 50+ data providers, the ability to waterfall multiple data providers simultaneously, and get feedback from users like this.
Further Insights into Clay: What Else You Should Know
- Our best features: Our features include AI-powered messaging, instant scraping, over 10 internal sources for creating lead lists, access to a network of more than 50 enrichment providers, smooth CRM data integration, and our unique waterfalling feature for simultaneous use of multiple data sources.
- Ideal use cases for Clay: Tailor-made for sales prospecting, lead discovery and enrichment, and handling automated outbound campaigns from start to finish.
- Praise for Clay: Clay has a 4.9/5 rating on Product Hunt. Customers praise our feature-rich platform, time-saving efficiency, and effectiveness in outbound marketing and lead generation tasks.
- Flexible pricing plans: Clay proposes various budget-friendly options: Starter ($149 per month), Explorer ($349 per month ), Pro ($800 per month), and Enterprise levels, plus volume discounts. We also offer a free trial, so come try Clay for free today.
2. Clearbit
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29ca_65ca96c5c74b4a3f0f23237d_Clearbit.png)
Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.
- Use cases: Completing and correcting records, converting leads, integrating with other tools, and making data-backed decisions.
- Features: 100+ B2B data points, real-time enrichment, integration with other tools, and machine learning-powered improvements.
- Price: Offers Free, Growth, and Enterprise plans, with Growth Plan ranging from $50 to $275 (tiered pricing). See the Clearbit pricing page for more details.
- Reviews: Clearbit has a 4.4/5 rating based on 616 reviews on G2.
- Available as a provider within Clay: Yes
Advantages of using Clearbit over Datanyze
- Advanced prospecting features: Clearbit offers superior prospecting capabilities, including advanced search, identification of new leads, and ideal customer targeting, allowing for more refined lead generation strategies.
- High-quality contact information: Users have noted Clearbit's phone numbers as extremely accurate, facilitating efficient outreach without wasting time on incorrect or outdated information.
- Superior integration and customization options: Clearbit's ability to integrate seamlessly with Salesforce and offer extensive customization through API mapping provides a robust platform for sales and marketing teams to build and manage leads more effectively.
- Ease of use and efficient data access: Clearbit is recognized for its user-friendly interface and quick load times/data access, enhancing productivity and user experience.
Disadvantages of using Clearbit over Datanyze
- Limited technographic data: While Clearbit excels in demographic and firmographic lead qualification, Datanyze has a stronger focus on technographic information, which can be crucial for targeting based on technology usage.
- Collaboration features: Clearbit may not support collaboration among multiple users as effectively as Datanyze, potentially limiting its utility for larger sales teams that require extensive collaborative functionalities.
- Sales intelligence data standards: Datanyze appears to have an edge in providing detailed company and industry information, which can be vital for businesses seeking comprehensive insights into their target markets.
- Pricing transparency: Both Clearbit and Datanyze do not publicly disclose detailed pricing information, but users looking for clear upfront costs may find this aspect challenging. Businesses must reach out to vendors directly for quotes, which can add a layer of complexity to the decision-making process.
3. ZoomInfo
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b9398e2546583ba9e1e408_65ca968a30f9f79535e20a40_ZoomInfo.png)
ZoomInfo is a B2B sales prospecting software designed to help businesses identify and reach potential customers using data-driven insights and buying signals.
- Use cases: Identifying and reaching potential customers, leveraging data-driven insights, tracking website visitors, and automating email and phone outreach.
- Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
- Price: Offers pricing plans for SalesOS, MarketingOS, and TalentOS. A free trial is available. See the ZoomInfo pricing page for more details.
- Reviews: ZoomInfo has an overall rating of 4.4/5 on G2.
- Available as a provider within Clay: No
Advantages of using ZoomInfo over Datanyze
- Depth of data and filters: ZoomInfo users have praised the platform for its comprehensive database and the depth of data available, along with its powerful filtering options. This makes it easier to identify the ideal prospect profile and pull contacts in real time for outreach processes.
- Real-time data for prospecting: Unlike static lists, ZoomInfo offers real-time data for building prospect lists, which can significantly enhance the outreach process by ensuring the data is current and relevant.
- Cost-effective with strong customer focus: ZoomInfo is recognized for its cost-effectiveness and strong customer-focused nature, offering a rich amount of fresh and updated data, making it a preferred choice for users over other tools.
- High-quality data: The platform is known for providing quality data at a reasonable price, with the ability to integrate with Salesforce, enhancing its usability and effectiveness in sales and marketing strategies.
Disadvantages of using ZoomInfo over Datanyze
- Database enrichment needed for certain regions: While ZoomInfo is praised for its data quality in the Asia Pacific region, it has been noted that the database for the European and Middle East regions could use enrichment, as emails often bounce back and phone numbers do not work.
- Lack of certain technological insights: Datanyze is known for its "Last Seen" feature which is appreciated for tracking technology use over time. ZoomInfo users have noted the absence of similar features which can be a drawback for those looking to monitor technology changes within target companies.
- Sales intelligence email features: When comparing sales intelligence email features, Datanyze has been rated higher than ZoomInfo, suggesting that users looking for advanced email templates and integration might find Datanyze more suitable.
- Data hygiene and automatic data refresh: Datanyze appears to offer superior data hygiene and automatic data refresh capabilities compared to ZoomInfo, indicating that users requiring up-to-date information with minimal effort might prefer Datanyze.
4. Cognism
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29c1_65d01594f47783af166d4442_Cognism.png)
Cognism is a premium sales intelligence platform that provides businesses with accurate mobile phone numbers, B2B emails, and unrestricted access to personal and company-level data.
- Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing buyers ready to buy, finding new leads, and enriching existing contacts.
- Features: Email, direct dial, mobile numbers, title, location, skills, industry, revenue, technologies, phone-verified mobile numbers, intent data, and phone number verification on demand.
- Price: Cognism offers tailored pricing packages, including Platinum and Diamond plans, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. See the Cognism pricing page for more details.
- Reviews: Cognism has an overall rating of 4.6/5 on G2.
- Available as a provider within Clay: No
Advantages of using Cognism over Datanyze
- Innovative and powerful platform: Cognism is recognized for its innovative approach, utilizing data-driven insights to offer personalized and actionable strategies for sales and marketing efforts.
- Intuitive software with wide integration: The platform is praised for its ease of use and comprehensive integration capabilities with popular sales tools like Salesforce and Outreach, among others.
- High user satisfaction: Cognism boasts a higher overall user rating compared to some competitors, indicating strong user satisfaction with its features, ease of use, customer support, and value for money.
- Data quality and DNC (Do Not Call) insights: Users have highlighted Cognism's ability to provide valuable insights on whether a contact is on the DNC list and the nature of phone numbers (direct, mobile, HQ), which is beneficial for compliance and targeted outreach.
Disadvantages of using Cognism over Datanyze
- Occasional issues with filtering options: Some users have reported occasional challenges with filtering options, such as the job function filter, which, while not a significant issue, could be improved for enhanced usability.
- Data accuracy: Although common across data platforms, Cognism users have noted instances of data being out of date, such as contacts no longer working at a listed company. This suggests room for improvement in maintaining current data.
- Exporting issues: There are occasional problems reported by users regarding exporting information to Salesforce and a desire for direct export capabilities to Outreach, indicating areas where user experience could be streamlined.
- Limited information on specific features compared to Datanyze: While detailed comparisons are not directly provided, the emphasis on Cognism's advantages suggests that it may not offer some of the specialized technological insights or advanced lead generation features that are available with Datanyze.
5. Apollo.io
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29b7_65ca96134850ed1396d09a87_Apollo.io.png)
Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.
- Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
- Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a chrome extension for seamless integration.
- Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
- Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Apollo over Datanyze
- Comprehensive sales engagement platform: Apollo is recognized for its extensive suite of tools designed to enhance lead generation, manage sales operations, and efficiently close deals, offering a robust database of over 200 million contacts for targeted customer outreach.
- Feature-rich offering: With a total of 96 features, Apollo outstrips Datanyze in terms of the breadth of functionalities, including advanced AB testing, AI/machine learning capabilities, a wide range of CRM and dashboard creation tools, and comprehensive data management options.
- Superior customer ratings: Apollo boasts higher overall user ratings, with particularly strong performance in ease of use, features, customer service, and value for money, indicating a more satisfying user experience overall compared to Datanyze.
- Extensive integration capabilities: Apollo offers integrations with a wide array of platforms such as Gmail, HubSpot CRM, Marketo Engage, and Salesforce Sales Cloud, providing users with seamless workflow capabilities not mentioned for Datanyze.
Disadvantages of using Apollo over Datanyze
- Focus on sales engagement over technographic data: While Apollo excels in sales engagement and operations, Datanyze might offer more specialized technographic data insights, which are crucial for understanding a prospect's current technology stack and tailoring sales pitches accordingly.
- Potentially overwhelming feature set: The extensive feature set of Apollo, while beneficial, might be overwhelming for users or businesses looking for more straightforward or technographic-focused tools, where Datanyze's focused offerings could be more appealing.
- Pricing transparency: While Apollo starts at US$29.00/month, it's important for users to assess the specific functionalities included in their subscription to ensure it meets their budget and requirements. Datanyze's pricing and features weren't as clearly stated, which might affect decision-making for cost-conscious businesses.
- Customization and personalization options: Despite Apollo's vast array of features, users looking for highly specific technographic insights or customization may find Datanyze's focused capabilities more aligned with their needs, especially in scenarios where deep technological understanding is essential for sales outreach.
6. Lusha
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29c7_65ca9625aab9361448277b23_Lusha.png)
Lusha Extension is an email finder and phone number extractor designed to help sales, marketing, and recruitment teams access accurate contact information directly from their social profiles and platforms.
- Use cases: Finding email addresses and phone numbers from social profiles, connecting with potential leads, and enhancing sales and marketing efforts.
- Features: Email and phone number extraction, accurate data, and an easy-to-use interface.
- Price: Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale. A free trial is also available.
- Reviews: Lusha has an overall rating of 4.3/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Lusha over Datanyze
- Ease of use and intuitive interface: Users often find Lusha's platform more user-friendly, with a straightforward interface that makes navigating its features and accessing data simpler than Datanyze.
- Accuracy of contact information: Lusha is reputed for providing highly accurate contact details, including phone numbers and email addresses, which can sometimes be more reliable than those sourced by Datanyze.
- Rapid access to contact details: With Lusha, users can quickly obtain contact information directly from web pages or through its browser extension, a process that might be more streamlined compared to Datanyze.
- Compliance with data privacy regulations: Lusha places a strong emphasis on compliance with GDPR and other data protection regulations, providing users with reassurance regarding the legality of the data they access.
Disadvantages of using Lusha over Datanyze
- Limited scope of data enrichment: Compared to Datanyze, Lusha may offer fewer data points on businesses and professionals, focusing more on contact information than on comprehensive data enrichment.
- Narrower range of integrations: Lusha's integration capabilities with CRM systems and sales platforms might be less extensive than Datanyze, potentially limiting its utility for some sales and marketing teams.
- Higher cost for premium features: Users might find that accessing Lusha's full suite of features, particularly at higher usage levels, comes at a premium price compared to Datanyze's offerings.
- Lesser focus on technology tracking: Unlike Datanyze, which provides detailed insights into the technologies used by companies, Lusha's primary focus is on contact information, which might be a drawback for users needing in-depth tech stack analysis.
7. Demandbase One
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af212_65d021a036a42cbf4286cd0e_Demandbase%2520One.png)
Demandbase One is a go-to-market platform that goes beyond account-based marketing (ABM) by aligning sales and marketing, providing industry-leading data and tools, and using AI to inform and accelerate opportunities.
- Use cases: Aligning sales and marketing, leveraging industry-leading data and tools, and accelerating opportunities with AI-driven insights.
- Features: ABM/ABX, Sales Intelligence, Buying Intent, Predictive Analytics, Advertising, Personalization, Orchestration, Analytics, and B2B Data.
- Price: Offers three pricing tiers - Professional, Enterprise, and Elite, with each tier including different features and capabilities. A free trial is available. See the Demandbase One page for more details.
- Reviews: Demandbase One has an overall rating of 4.3/5 on G2.
- Available as a provider within Clay: No
Advantages of using Demandbase One over Datanyze:
- Enhanced personalization and engagement: Demandbase One excels in personalization, offering features like automated routing, prioritization, customer interaction histories, and engagement data tracking, which are highly rated by users. This focus on personalized engagement helps in creating more targeted ad campaigns and content.
- Superior ad campaigns and display advertising: With its capabilities in ad campaign creation and particularly strong performance in display and contextual advertising, Demandbase One provides tools that are above the category average, helping businesses to effectively reach their target audience.
- Advanced audience segmentation and targeting: Demandbase One scores highly in audience segmentation and targeting, including standard and behavioral visitor segmentation and ABM sales intelligence, allowing for more precise targeting and understanding of customer behaviors.
- Comprehensive intent data: The platform's intent data features, including 3rd party intent signals and account identification, are significantly above average. This enables users to better identify and prioritize accounts showing buying signals.
Disadvantages of using Demandbase One over Datanyze:
- Limited sales intelligence email features: Compared to other platforms, Demandbase One does not have ratings for sales intelligence email features, indicating that it might offer less functionality in this area compared to Datanyze, which could be a critical tool for sales teams.
- Data hygiene and augmentation: While Demandbase One offers a variety of features, it received a lower rating in data hygiene, suggesting there might be room for improvement in maintaining the cleanliness and accuracy of the data.
- Possibly less focus on prospecting tools: Demandbase One's comparison did not specifically highlight prospecting features, which might suggest that Datanyze could have an advantage in tools designed for finding and identifying new leads.
- Implementation and usability: Even though Demandbase One is highly rated for its usability and support, the lack of detailed comparisons in areas such as ease of integration and sales intelligence email features could imply that Datanyze might offer a more straightforward experience for certain sales and marketing tasks.
8. Dropcontact
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e2988_65d022f8712bfd10395bf1af_Dropcontact.png)
Dropcontact is a B2B email finder and enrichment tool designed to streamline CRM data management.
- Use cases: Enriching B2B contacts, verifying email addresses, merging duplicate contacts, cleaning CRM data, and integrating with popular CRM platforms.
- Features: B2B email finder and enrichment, GDPR compliance, B2B email verification, contacts and companies duplicate merging, and CRM integration.
- Price: Offers plans starting from 24€ per month (1,000 credits), without commitment, no user limit, and a free plan with 25 credits per month. A free test with 100 credits is available upon account opening. See the Dropcontact pricing page for more details.
- Reviews: Dropcontact has an overall rating of 4.7/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Dropcontact over Datanyze
- Ease of use: Dropcontact is designed with a user-friendly interface, making it easier for users to navigate and utilize its features effectively.
- Email verification accuracy: It boasts a high accuracy rate for email verification, ensuring that the contact information you gather and utilize is reliable.
- Salesforce integration: Dropcontact offers seamless integration with Salesforce, allowing for easy uploads and efficient management of contact data directly within the CRM.
- Technology tracking: Provides insights into the technologies and categories of apps through its coverage, offering valuable data for market analysis.
Disadvantages of using Dropcontact over Datanyze
- Contact information accuracy: Datanyze has been noted for occasional inaccuracies in contact information, which could be a disadvantage when precise data is critical.
- List quality: While Datanyze offers list quality features, there may be discrepancies in the data provided, affecting lead generation and outreach strategies.
- Advanced search and lead identification: Datanyze's capabilities in advanced search and identification of new leads show lower ratings, suggesting that Dropcontact may offer more robust features in these areas.
- Data augmentation and lead qualification: Datanyze's features for data augmentation and lead qualification are rated highly, indicating an area where Dropcontact might not offer as extensive capabilities.
9. Lead411
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af20f_65ca9751e158db931e8708eb_Lead411.png)
Lead411 is a comprehensive B2B sales leads database provider that offers unlimited data access for businesses of all sizes.
- Use cases: Building stronger relationships, discovering warmer B2B leads, closing more deals, and integrating with CRM systems.
- Features: Unlimited email views, direct phone number views, cadence automation, exports, CRM integration, API access, and Chrome extension.
- Price: Offers 3 pricing editions: Basic at $899 per year, Pro with Bombora Intent, and unlimited with custom pricing. A free trial is available. See the Lead411 pricing page for more details.
- Reviews: Lead411 has an overall rating of 4.5/5 on G2.
- Available as a provider within Clay: No
Advantages of using Lead411 over Datanyze
- User ratings and likelihood to recommend: Lead411 is highly rated by users, particularly for small businesses and medium-sized companies, indicating a strong user satisfaction and recommendation likelihood. This suggests that users find Lead411 to be a highly effective tool for their sales and marketing needs.
- List quality: Users have noted that the list quality on Lead411 scores highly, suggesting that the platform provides valuable and accurate lead information which can be crucial for targeted marketing and sales efforts.
- Ideal customer targeting: Lead411 is recognized for its ability to help users effectively target their ideal customer profiles, which is essential for businesses looking to optimize their sales and marketing strategies to reach the most relevant audiences.
- Load time/data access: The platform is also commended for its efficient load times and data access, ensuring users can quickly and easily retrieve the information they need without significant delays.
Disadvantages of using Lead411 over Datanyze
- Advanced search capabilities: While Datanyze is recognized for its advanced search capabilities, allowing users to deeply and precisely filter their searches for leads, this may imply that Lead411 has room to improve in offering more nuanced search functionalities.
- Identification of new leads: Datanyze has specific features aimed at identifying new leads, suggesting that it might have a more robust mechanism for uncovering potential leads that are not yet on the user's radar, an area where Lead411 might lag behind.
- Salesforce integration: Datanyze offers Salesforce integration, which is a critical feature for many businesses seeking to streamline their sales processes by directly linking their sales intelligence platform with their CRM. If Lead411 does not offer as seamless an integration, this could be seen as a disadvantage.
- Data hygiene: The mention of high ratings for data hygiene in reviews of Datanyze points to the importance of clean, accurate data. If Lead411 does not match up in this area, it could impact the effectiveness of the sales and marketing efforts of its users.
10. PhantomBuster
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af215_65d01c667fcc40b63a52e1f3_PhantomBuster.png)
PhantomBuster is an automation tool designed to streamline data collection and outreach for lead generation.
- Use cases: Automating data collection, enhancing lead generation, streamlining outreach campaigns, and accelerating business growth.
- Features: Powerful lead gen solutions, code-free and automatic processes, Phantoms, Flows, and Integrations for seamless data collection and outreach.
- Price: Plans include a 14-day free trial, Starter at $69/month (paid annually), Pro at $159/month (paid annually), and Team at $439/month (paid annually). See the PhantomBuster pricing page for more details.
- Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
- Available as a provider within Clay: No
Advantages of using PhantomBuster over Datanyze
- User-friendly interface: PhantomBuster is praised for its ease of use, making it accessible for users of all skill levels to navigate and utilize its features effectively.
- Effective data extraction: It excels in extracting data from various sources, particularly from social media platforms, which is a critical advantage for lead generation and marketing efforts.
- Integration with Google Sheets: This feature facilitates easy management and manipulation of extracted data, allowing users to efficiently organize and analyze information directly in a familiar spreadsheet format.
- Versatility in automation: PhantomBuster supports a wide array of automation tasks beyond just data extraction, including actions on social networks, which can significantly enhance productivity and streamline workflows.
Disadvantages of using PhantomBuster over Datanyze
- Limited functionality in certain areas: Some users have noted that PhantomBuster lacks specific functionalities offered by competitors, such as message cadences and deeper integration between different APIs.
- Challenges with mailing extractor and Excel connections: There are mentions of difficulties in extracting usable mailing formats and connecting data with Excel, which could hinder efforts in email marketing campaigns and data analysis.
- Lack of comprehensive video tutorials: New users might find it challenging to get up to speed with all of PhantomBuster's capabilities due to a perceived shortage of in-depth instructional material.
- Customer support: While PhantomBuster offers customer support, there might be room for improvement in terms of responsiveness and providing in-depth assistance for complex issues compared to what users might experience with other platforms.
Enrich your data with Clay!
In rounding off our review of Datanyze against its alternatives, Clay commands attention with its elite data enrichment technology and network-building strength. Leveraging a systematic integration method and pooling data from upwards of 50 providers, Clay ensures top-tier data accuracy and extensive scope. Crafted for the modern professional in sales and marketing, it simplifies the task of navigating varied data sources. With its straightforward features and an array of pricing tiers, Clay is the prime pick for anyone aiming to upgrade their data and networking skills. Embrace superior data enrichment—Sign up today and redefine your approach to professional networking and data handling with Clay.
Datanyze is a B2B prospecting tool that helps businesses acquire contact information on cold prospects. It also serves as a cloud-based sales intelligence tool, aiding organizations in generating valuable sales prospects.
In this article, we will explore the top 10 alternatives to Datanyze.
1. Clay
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29be_65ca95679a5d2238f2ed1574_Clay.png)
We may be a bit biased here, but Clay is the best data enrichment tool that you’re going to find.
Clay offers efficient and cost-effective data enrichment solutions through our distinctive waterfalling method, which searches multiple providers until it finds what you’re looking for. Clay doesn't rely solely on its own data; instead, it utilizes over 50 data providers, allowing for simultaneous checks. This unique feature not only boosts your success rate but also minimizes the need for multiple subscriptions.
The downside of relying on a single enrichment provider
Many sales teams rely on a single data provider, but this often results in a limited number of enriched leads. Although it can be frustrating, this isn't the fault of the data provider — it's tricky to gather all the necessary data in one place.
Now picture this: you pay for one platform, and it automatically searches through 50 of the best data enrichment providers. That's exactly what Clay offers with its waterfalling feature.
Waterfalling and implementing it with Clay
Here's how waterfalling works: it's taps into different data sources to beef up your info. Let's say you're after a prospect's email. Clay might start with Clearbit. If that doesn't do the trick, it'll check out Hunter.io, then Clearbit, and so on. It keeps going down the list of providers until it finds exactly what you’re looking for. To explore our full list of data providers, visit here.
In short — Clay is the only company that offers 50+ data providers, the ability to waterfall multiple data providers simultaneously, and get feedback from users like this.
Further Insights into Clay: What Else You Should Know
- Our best features: Our features include AI-powered messaging, instant scraping, over 10 internal sources for creating lead lists, access to a network of more than 50 enrichment providers, smooth CRM data integration, and our unique waterfalling feature for simultaneous use of multiple data sources.
- Ideal use cases for Clay: Tailor-made for sales prospecting, lead discovery and enrichment, and handling automated outbound campaigns from start to finish.
- Praise for Clay: Clay has a 4.9/5 rating on Product Hunt. Customers praise our feature-rich platform, time-saving efficiency, and effectiveness in outbound marketing and lead generation tasks.
- Flexible pricing plans: Clay proposes various budget-friendly options: Starter ($149 per month), Explorer ($349 per month ), Pro ($800 per month), and Enterprise levels, plus volume discounts. We also offer a free trial, so come try Clay for free today.
2. Clearbit
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29ca_65ca96c5c74b4a3f0f23237d_Clearbit.png)
Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.
- Use cases: Completing and correcting records, converting leads, integrating with other tools, and making data-backed decisions.
- Features: 100+ B2B data points, real-time enrichment, integration with other tools, and machine learning-powered improvements.
- Price: Offers Free, Growth, and Enterprise plans, with Growth Plan ranging from $50 to $275 (tiered pricing). See the Clearbit pricing page for more details.
- Reviews: Clearbit has a 4.4/5 rating based on 616 reviews on G2.
- Available as a provider within Clay: Yes
Advantages of using Clearbit over Datanyze
- Advanced prospecting features: Clearbit offers superior prospecting capabilities, including advanced search, identification of new leads, and ideal customer targeting, allowing for more refined lead generation strategies.
- High-quality contact information: Users have noted Clearbit's phone numbers as extremely accurate, facilitating efficient outreach without wasting time on incorrect or outdated information.
- Superior integration and customization options: Clearbit's ability to integrate seamlessly with Salesforce and offer extensive customization through API mapping provides a robust platform for sales and marketing teams to build and manage leads more effectively.
- Ease of use and efficient data access: Clearbit is recognized for its user-friendly interface and quick load times/data access, enhancing productivity and user experience.
Disadvantages of using Clearbit over Datanyze
- Limited technographic data: While Clearbit excels in demographic and firmographic lead qualification, Datanyze has a stronger focus on technographic information, which can be crucial for targeting based on technology usage.
- Collaboration features: Clearbit may not support collaboration among multiple users as effectively as Datanyze, potentially limiting its utility for larger sales teams that require extensive collaborative functionalities.
- Sales intelligence data standards: Datanyze appears to have an edge in providing detailed company and industry information, which can be vital for businesses seeking comprehensive insights into their target markets.
- Pricing transparency: Both Clearbit and Datanyze do not publicly disclose detailed pricing information, but users looking for clear upfront costs may find this aspect challenging. Businesses must reach out to vendors directly for quotes, which can add a layer of complexity to the decision-making process.
3. ZoomInfo
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b9398e2546583ba9e1e408_65ca968a30f9f79535e20a40_ZoomInfo.png)
ZoomInfo is a B2B sales prospecting software designed to help businesses identify and reach potential customers using data-driven insights and buying signals.
- Use cases: Identifying and reaching potential customers, leveraging data-driven insights, tracking website visitors, and automating email and phone outreach.
- Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
- Price: Offers pricing plans for SalesOS, MarketingOS, and TalentOS. A free trial is available. See the ZoomInfo pricing page for more details.
- Reviews: ZoomInfo has an overall rating of 4.4/5 on G2.
- Available as a provider within Clay: No
Advantages of using ZoomInfo over Datanyze
- Depth of data and filters: ZoomInfo users have praised the platform for its comprehensive database and the depth of data available, along with its powerful filtering options. This makes it easier to identify the ideal prospect profile and pull contacts in real time for outreach processes.
- Real-time data for prospecting: Unlike static lists, ZoomInfo offers real-time data for building prospect lists, which can significantly enhance the outreach process by ensuring the data is current and relevant.
- Cost-effective with strong customer focus: ZoomInfo is recognized for its cost-effectiveness and strong customer-focused nature, offering a rich amount of fresh and updated data, making it a preferred choice for users over other tools.
- High-quality data: The platform is known for providing quality data at a reasonable price, with the ability to integrate with Salesforce, enhancing its usability and effectiveness in sales and marketing strategies.
Disadvantages of using ZoomInfo over Datanyze
- Database enrichment needed for certain regions: While ZoomInfo is praised for its data quality in the Asia Pacific region, it has been noted that the database for the European and Middle East regions could use enrichment, as emails often bounce back and phone numbers do not work.
- Lack of certain technological insights: Datanyze is known for its "Last Seen" feature which is appreciated for tracking technology use over time. ZoomInfo users have noted the absence of similar features which can be a drawback for those looking to monitor technology changes within target companies.
- Sales intelligence email features: When comparing sales intelligence email features, Datanyze has been rated higher than ZoomInfo, suggesting that users looking for advanced email templates and integration might find Datanyze more suitable.
- Data hygiene and automatic data refresh: Datanyze appears to offer superior data hygiene and automatic data refresh capabilities compared to ZoomInfo, indicating that users requiring up-to-date information with minimal effort might prefer Datanyze.
4. Cognism
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29c1_65d01594f47783af166d4442_Cognism.png)
Cognism is a premium sales intelligence platform that provides businesses with accurate mobile phone numbers, B2B emails, and unrestricted access to personal and company-level data.
- Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing buyers ready to buy, finding new leads, and enriching existing contacts.
- Features: Email, direct dial, mobile numbers, title, location, skills, industry, revenue, technologies, phone-verified mobile numbers, intent data, and phone number verification on demand.
- Price: Cognism offers tailored pricing packages, including Platinum and Diamond plans, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. See the Cognism pricing page for more details.
- Reviews: Cognism has an overall rating of 4.6/5 on G2.
- Available as a provider within Clay: No
Advantages of using Cognism over Datanyze
- Innovative and powerful platform: Cognism is recognized for its innovative approach, utilizing data-driven insights to offer personalized and actionable strategies for sales and marketing efforts.
- Intuitive software with wide integration: The platform is praised for its ease of use and comprehensive integration capabilities with popular sales tools like Salesforce and Outreach, among others.
- High user satisfaction: Cognism boasts a higher overall user rating compared to some competitors, indicating strong user satisfaction with its features, ease of use, customer support, and value for money.
- Data quality and DNC (Do Not Call) insights: Users have highlighted Cognism's ability to provide valuable insights on whether a contact is on the DNC list and the nature of phone numbers (direct, mobile, HQ), which is beneficial for compliance and targeted outreach.
Disadvantages of using Cognism over Datanyze
- Occasional issues with filtering options: Some users have reported occasional challenges with filtering options, such as the job function filter, which, while not a significant issue, could be improved for enhanced usability.
- Data accuracy: Although common across data platforms, Cognism users have noted instances of data being out of date, such as contacts no longer working at a listed company. This suggests room for improvement in maintaining current data.
- Exporting issues: There are occasional problems reported by users regarding exporting information to Salesforce and a desire for direct export capabilities to Outreach, indicating areas where user experience could be streamlined.
- Limited information on specific features compared to Datanyze: While detailed comparisons are not directly provided, the emphasis on Cognism's advantages suggests that it may not offer some of the specialized technological insights or advanced lead generation features that are available with Datanyze.
5. Apollo.io
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29b7_65ca96134850ed1396d09a87_Apollo.io.png)
Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.
- Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
- Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a chrome extension for seamless integration.
- Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
- Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Apollo over Datanyze
- Comprehensive sales engagement platform: Apollo is recognized for its extensive suite of tools designed to enhance lead generation, manage sales operations, and efficiently close deals, offering a robust database of over 200 million contacts for targeted customer outreach.
- Feature-rich offering: With a total of 96 features, Apollo outstrips Datanyze in terms of the breadth of functionalities, including advanced AB testing, AI/machine learning capabilities, a wide range of CRM and dashboard creation tools, and comprehensive data management options.
- Superior customer ratings: Apollo boasts higher overall user ratings, with particularly strong performance in ease of use, features, customer service, and value for money, indicating a more satisfying user experience overall compared to Datanyze.
- Extensive integration capabilities: Apollo offers integrations with a wide array of platforms such as Gmail, HubSpot CRM, Marketo Engage, and Salesforce Sales Cloud, providing users with seamless workflow capabilities not mentioned for Datanyze.
Disadvantages of using Apollo over Datanyze
- Focus on sales engagement over technographic data: While Apollo excels in sales engagement and operations, Datanyze might offer more specialized technographic data insights, which are crucial for understanding a prospect's current technology stack and tailoring sales pitches accordingly.
- Potentially overwhelming feature set: The extensive feature set of Apollo, while beneficial, might be overwhelming for users or businesses looking for more straightforward or technographic-focused tools, where Datanyze's focused offerings could be more appealing.
- Pricing transparency: While Apollo starts at US$29.00/month, it's important for users to assess the specific functionalities included in their subscription to ensure it meets their budget and requirements. Datanyze's pricing and features weren't as clearly stated, which might affect decision-making for cost-conscious businesses.
- Customization and personalization options: Despite Apollo's vast array of features, users looking for highly specific technographic insights or customization may find Datanyze's focused capabilities more aligned with their needs, especially in scenarios where deep technological understanding is essential for sales outreach.
6. Lusha
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e29c7_65ca9625aab9361448277b23_Lusha.png)
Lusha Extension is an email finder and phone number extractor designed to help sales, marketing, and recruitment teams access accurate contact information directly from their social profiles and platforms.
- Use cases: Finding email addresses and phone numbers from social profiles, connecting with potential leads, and enhancing sales and marketing efforts.
- Features: Email and phone number extraction, accurate data, and an easy-to-use interface.
- Price: Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale. A free trial is also available.
- Reviews: Lusha has an overall rating of 4.3/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Lusha over Datanyze
- Ease of use and intuitive interface: Users often find Lusha's platform more user-friendly, with a straightforward interface that makes navigating its features and accessing data simpler than Datanyze.
- Accuracy of contact information: Lusha is reputed for providing highly accurate contact details, including phone numbers and email addresses, which can sometimes be more reliable than those sourced by Datanyze.
- Rapid access to contact details: With Lusha, users can quickly obtain contact information directly from web pages or through its browser extension, a process that might be more streamlined compared to Datanyze.
- Compliance with data privacy regulations: Lusha places a strong emphasis on compliance with GDPR and other data protection regulations, providing users with reassurance regarding the legality of the data they access.
Disadvantages of using Lusha over Datanyze
- Limited scope of data enrichment: Compared to Datanyze, Lusha may offer fewer data points on businesses and professionals, focusing more on contact information than on comprehensive data enrichment.
- Narrower range of integrations: Lusha's integration capabilities with CRM systems and sales platforms might be less extensive than Datanyze, potentially limiting its utility for some sales and marketing teams.
- Higher cost for premium features: Users might find that accessing Lusha's full suite of features, particularly at higher usage levels, comes at a premium price compared to Datanyze's offerings.
- Lesser focus on technology tracking: Unlike Datanyze, which provides detailed insights into the technologies used by companies, Lusha's primary focus is on contact information, which might be a drawback for users needing in-depth tech stack analysis.
7. Demandbase One
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af212_65d021a036a42cbf4286cd0e_Demandbase%2520One.png)
Demandbase One is a go-to-market platform that goes beyond account-based marketing (ABM) by aligning sales and marketing, providing industry-leading data and tools, and using AI to inform and accelerate opportunities.
- Use cases: Aligning sales and marketing, leveraging industry-leading data and tools, and accelerating opportunities with AI-driven insights.
- Features: ABM/ABX, Sales Intelligence, Buying Intent, Predictive Analytics, Advertising, Personalization, Orchestration, Analytics, and B2B Data.
- Price: Offers three pricing tiers - Professional, Enterprise, and Elite, with each tier including different features and capabilities. A free trial is available. See the Demandbase One page for more details.
- Reviews: Demandbase One has an overall rating of 4.3/5 on G2.
- Available as a provider within Clay: No
Advantages of using Demandbase One over Datanyze:
- Enhanced personalization and engagement: Demandbase One excels in personalization, offering features like automated routing, prioritization, customer interaction histories, and engagement data tracking, which are highly rated by users. This focus on personalized engagement helps in creating more targeted ad campaigns and content.
- Superior ad campaigns and display advertising: With its capabilities in ad campaign creation and particularly strong performance in display and contextual advertising, Demandbase One provides tools that are above the category average, helping businesses to effectively reach their target audience.
- Advanced audience segmentation and targeting: Demandbase One scores highly in audience segmentation and targeting, including standard and behavioral visitor segmentation and ABM sales intelligence, allowing for more precise targeting and understanding of customer behaviors.
- Comprehensive intent data: The platform's intent data features, including 3rd party intent signals and account identification, are significantly above average. This enables users to better identify and prioritize accounts showing buying signals.
Disadvantages of using Demandbase One over Datanyze:
- Limited sales intelligence email features: Compared to other platforms, Demandbase One does not have ratings for sales intelligence email features, indicating that it might offer less functionality in this area compared to Datanyze, which could be a critical tool for sales teams.
- Data hygiene and augmentation: While Demandbase One offers a variety of features, it received a lower rating in data hygiene, suggesting there might be room for improvement in maintaining the cleanliness and accuracy of the data.
- Possibly less focus on prospecting tools: Demandbase One's comparison did not specifically highlight prospecting features, which might suggest that Datanyze could have an advantage in tools designed for finding and identifying new leads.
- Implementation and usability: Even though Demandbase One is highly rated for its usability and support, the lack of detailed comparisons in areas such as ease of integration and sales intelligence email features could imply that Datanyze might offer a more straightforward experience for certain sales and marketing tasks.
8. Dropcontact
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b939217ee2d1a8998e2988_65d022f8712bfd10395bf1af_Dropcontact.png)
Dropcontact is a B2B email finder and enrichment tool designed to streamline CRM data management.
- Use cases: Enriching B2B contacts, verifying email addresses, merging duplicate contacts, cleaning CRM data, and integrating with popular CRM platforms.
- Features: B2B email finder and enrichment, GDPR compliance, B2B email verification, contacts and companies duplicate merging, and CRM integration.
- Price: Offers plans starting from 24€ per month (1,000 credits), without commitment, no user limit, and a free plan with 25 credits per month. A free test with 100 credits is available upon account opening. See the Dropcontact pricing page for more details.
- Reviews: Dropcontact has an overall rating of 4.7/5 on G2.
- Available as a provider within Clay: Yes
Advantages of using Dropcontact over Datanyze
- Ease of use: Dropcontact is designed with a user-friendly interface, making it easier for users to navigate and utilize its features effectively.
- Email verification accuracy: It boasts a high accuracy rate for email verification, ensuring that the contact information you gather and utilize is reliable.
- Salesforce integration: Dropcontact offers seamless integration with Salesforce, allowing for easy uploads and efficient management of contact data directly within the CRM.
- Technology tracking: Provides insights into the technologies and categories of apps through its coverage, offering valuable data for market analysis.
Disadvantages of using Dropcontact over Datanyze
- Contact information accuracy: Datanyze has been noted for occasional inaccuracies in contact information, which could be a disadvantage when precise data is critical.
- List quality: While Datanyze offers list quality features, there may be discrepancies in the data provided, affecting lead generation and outreach strategies.
- Advanced search and lead identification: Datanyze's capabilities in advanced search and identification of new leads show lower ratings, suggesting that Dropcontact may offer more robust features in these areas.
- Data augmentation and lead qualification: Datanyze's features for data augmentation and lead qualification are rated highly, indicating an area where Dropcontact might not offer as extensive capabilities.
9. Lead411
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af20f_65ca9751e158db931e8708eb_Lead411.png)
Lead411 is a comprehensive B2B sales leads database provider that offers unlimited data access for businesses of all sizes.
- Use cases: Building stronger relationships, discovering warmer B2B leads, closing more deals, and integrating with CRM systems.
- Features: Unlimited email views, direct phone number views, cadence automation, exports, CRM integration, API access, and Chrome extension.
- Price: Offers 3 pricing editions: Basic at $899 per year, Pro with Bombora Intent, and unlimited with custom pricing. A free trial is available. See the Lead411 pricing page for more details.
- Reviews: Lead411 has an overall rating of 4.5/5 on G2.
- Available as a provider within Clay: No
Advantages of using Lead411 over Datanyze
- User ratings and likelihood to recommend: Lead411 is highly rated by users, particularly for small businesses and medium-sized companies, indicating a strong user satisfaction and recommendation likelihood. This suggests that users find Lead411 to be a highly effective tool for their sales and marketing needs.
- List quality: Users have noted that the list quality on Lead411 scores highly, suggesting that the platform provides valuable and accurate lead information which can be crucial for targeted marketing and sales efforts.
- Ideal customer targeting: Lead411 is recognized for its ability to help users effectively target their ideal customer profiles, which is essential for businesses looking to optimize their sales and marketing strategies to reach the most relevant audiences.
- Load time/data access: The platform is also commended for its efficient load times and data access, ensuring users can quickly and easily retrieve the information they need without significant delays.
Disadvantages of using Lead411 over Datanyze
- Advanced search capabilities: While Datanyze is recognized for its advanced search capabilities, allowing users to deeply and precisely filter their searches for leads, this may imply that Lead411 has room to improve in offering more nuanced search functionalities.
- Identification of new leads: Datanyze has specific features aimed at identifying new leads, suggesting that it might have a more robust mechanism for uncovering potential leads that are not yet on the user's radar, an area where Lead411 might lag behind.
- Salesforce integration: Datanyze offers Salesforce integration, which is a critical feature for many businesses seeking to streamline their sales processes by directly linking their sales intelligence platform with their CRM. If Lead411 does not offer as seamless an integration, this could be seen as a disadvantage.
- Data hygiene: The mention of high ratings for data hygiene in reviews of Datanyze points to the importance of clean, accurate data. If Lead411 does not match up in this area, it could impact the effectiveness of the sales and marketing efforts of its users.
10. PhantomBuster
![](https://cdn.prod.website-files.com/61702af2e3966e09c4101538/66b93f7b4aad68ff843af215_65d01c667fcc40b63a52e1f3_PhantomBuster.png)
PhantomBuster is an automation tool designed to streamline data collection and outreach for lead generation.
- Use cases: Automating data collection, enhancing lead generation, streamlining outreach campaigns, and accelerating business growth.
- Features: Powerful lead gen solutions, code-free and automatic processes, Phantoms, Flows, and Integrations for seamless data collection and outreach.
- Price: Plans include a 14-day free trial, Starter at $69/month (paid annually), Pro at $159/month (paid annually), and Team at $439/month (paid annually). See the PhantomBuster pricing page for more details.
- Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
- Available as a provider within Clay: No
Advantages of using PhantomBuster over Datanyze
- User-friendly interface: PhantomBuster is praised for its ease of use, making it accessible for users of all skill levels to navigate and utilize its features effectively.
- Effective data extraction: It excels in extracting data from various sources, particularly from social media platforms, which is a critical advantage for lead generation and marketing efforts.
- Integration with Google Sheets: This feature facilitates easy management and manipulation of extracted data, allowing users to efficiently organize and analyze information directly in a familiar spreadsheet format.
- Versatility in automation: PhantomBuster supports a wide array of automation tasks beyond just data extraction, including actions on social networks, which can significantly enhance productivity and streamline workflows.
Disadvantages of using PhantomBuster over Datanyze
- Limited functionality in certain areas: Some users have noted that PhantomBuster lacks specific functionalities offered by competitors, such as message cadences and deeper integration between different APIs.
- Challenges with mailing extractor and Excel connections: There are mentions of difficulties in extracting usable mailing formats and connecting data with Excel, which could hinder efforts in email marketing campaigns and data analysis.
- Lack of comprehensive video tutorials: New users might find it challenging to get up to speed with all of PhantomBuster's capabilities due to a perceived shortage of in-depth instructional material.
- Customer support: While PhantomBuster offers customer support, there might be room for improvement in terms of responsiveness and providing in-depth assistance for complex issues compared to what users might experience with other platforms.
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