A marketing funnel is a model that represents the customer journey from initial awareness of a product or service to making a purchase decision and beyond. It helps businesses understand and influence consumer behavior at each stage, allowing for targeted interventions to improve sales, loyalty, and brand awareness. The funnel typically consists of stages such as awareness, interest, desire, and action, with the ultimate goal of converting prospects into loyal customers and advocates for the brand.
The marketing funnel consists of several key stages:
A marketing funnel focuses on marketing tactics and goals, guiding potential customers through stages such as awareness, consideration, and desire.
On the other hand, a sales funnel is centered around sales procedures and goals, converting leads into customers during the decision-making and purchase stages.
Optimization strategies for a marketing funnel include:
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