Representational State Transfer Application Programming Interface

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

ETL, short for Extract, Transform, Load, is a data integration process for moving raw data from various sources to a central data warehouse.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.