Salesloft integration overview

Sales engagement platform.

Integration Overview

Salesloft in Clay allows you to manage accounts and people, including creating, updating, and looking up records, as well as adding people to cadences.

For the Clay and Salesloft integration, here’s a breakdown of the actions available:

Create Account/Person: Add new accounts or individuals directly to Salesloft.
Lookup Account/Person: Find specific accounts or people in Salesloft using existing data fields for reference.
Add Person to Cadence: Place individuals on designated cadences for automated outreach or follow-up.
Upsert Account/Person: Update existing records or insert new ones to ensure the most current data for accounts and individuals.
Export Data for Bulk Email Campaigns: Gather and export data efficiently for large-scale email campaigns, keeping your outreach organized and scalable.

Requirements for Setting Up SalesLoft

To get set up with Salesloft, you’ll need to obtain an API key and have an existing Cadence if you want to send leads directly to a Cadence.

Connect Salesloft with Clay via an API Key

To set up Salesloft within Clay, you’ll need to first obtain a Salesloft API Key. You can request for an API key within Salesloft’s New API Key Page.

Once you’ve obtained your API key, navigate to your enrichment panel and paste your API key when creating a new account.

Set up Cadence within Salesloft

To add leads to a Cadence directly from Clay you will need to have an existing Cadence. This must be done directly within Salesloft. Refer to Salesloft’s documentation if you need more help.

Salesloft use cases

There are a few important callouts

If you want to push personalized snippets to SalesLoft, please make sure to use custom variables within your enrichment
Ensure you are mapping out all fields like first name, last name and email correctly

Action: Create Account

The Salesloft Create Account action lets you create new accounts within Salesloft.

Step 1: Select the Create Account action

Step 2: Select your Salesloft account

Select the Salesloft account to send emails from. If you have not already integrated Salesloft with Clay, please enter your API key when creating an account (Salesloft API key documentation).

Step 3: Configure the required and optional fields

Make sure fields like first name, last name, and Personal LinkedIn URL are all mapped correctly.

Step 4: Insert custom variables

Please note this step if you are inserting custom variables. This can include summaries, AI snippets, and other custom fields within Salesloft.

Step 5: Configure run settings

Specify Auto-update and Conditional run statements.

If you are running trigger campaigns please make sure to turn Auto-update on.

Action: Upserting an Account

The Salesloft Upsert Account action lets you upsert accounts within Salesloft.

Step 1: Select the Upsert Account action

Step 2: Select your Salesloft account

Select the Salesloft account to send emails from. If you have not already integrated Salesloft with Clay, please enter your API key when creating an account (Salesloft API key documentation).

Step 3: Configure the required and optional fields

Make sure fields like first name, last name, and Personal LinkedIn URL are all mapped correctly.

Step 4: Insert custom variables

Please note this step if you are inserting custom variables. This can include summaries, AI snippets, and other custom fields within Salesloft.

Step 5: Configure run settings

Specify Auto-update and Conditional run statements.

If you are running trigger campaigns please make sure to turn Auto-update on.

Action: Adding Person to Cadence

The Add Person to Cadence action lets you create new leads within Salesloft.

Step 1: Select the Add Person to Cadence action

Step 2: Select your Salesloft account

Select the Salesloft account to send emails from. If you have not already integrated Salesloft with Clay, please enter your API key when creating an account (Salesloft API key documentation).

Step 3: Specify the Salesloft Person and Cadence ID

The SalesLoft Person you'd like to add to a cadence. This is normally taken from a Lookup Person or Upsert Person step.

The Cadence you'd like to add this person to.

Step 4: Configure run settings

Specify Auto-update and Conditional run statements.

If you are running trigger campaigns please make sure to turn Auto-update on.

Action: Upsert Person

The Upsert Person action lets you Upsert leads within Salesloft.

Step 1: Select the Upsert Person action

Step 2: Select your Salesloft account

Select the Salesloft account to send emails from. If you have not already integrated Salesloft with Clay, please enter your API key when creating an account (Salesloft API key documentation).

Step 3: Input mandatory and optional setup inputs

Enter the contact information of the lead you want to upsert.

If you want to add any additional information to the contacts you are upserting, you can map out the dynamic fields as inputs.

Step 4: Insert custom variables

Please note this step if you are inserting custom variables. This can include summaries, AI snippets, and other custom fields within Salesloft.

Step 5: Configure run settings

Specify Auto-update and Conditional run statements.

If you are running trigger campaigns please make sure to turn Auto-update on.

Action: Create Person

The Salesloft Create Person action lets you create new leads within Salesloft.

Step 1: Select the Create Person action

Step 2: Select your Salesloft account

Select the Salesloft account to send emails from. If you have not already integrated Salesloft with Clay, please enter your API key when creating an account (Salesloft API key documentation).