Marketing Play

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.