Marketing Play

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Learn about lead qualification process, including identifying key lead qualification criteria, & steps in a successful qualification process.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Learn about sales training, including benefits of sales training, essential components of effective sales training, & sales training vs. sales coaching.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Learn about shipping solutions, including how shipping solutions work, benefits of shipping solutions, & shipping solutions best practices.

Learn about sales rep training, including benefits of sales rep training, & essential components of effective sales training.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

Learn about trigger marketing, including implementing trigger marketing strategies, benefits of trigger marketing, trigger marketing vs. traditional marketing.

Learn about marketing qualified opportunity, including identifying marketing qualified opportunities, & key elements of successful identification.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Learn about lead routing, including benefits of effective lead routing, key steps in implementing lead routing, lead routing vs. lead scoring: understanding the differences.

Learn about sales champion, including identifying your sales champion, qualities of an effective sales champion, sales champion vs. sales representative.

Learn about WordPress, including understanding WordPress features, benefits of using WordPress, comparing WordPress and other CMS, and essential WordPress plugins.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Learn about sales process, including designing your sales process, key components of effective sales processes, sales process vs. sales methodology.

Learn about tokenization, including how tokenization works, benefits of tokenization, types of tokenization, & tokenization best practices.

Learn about sales qualified lead, including identifying sales qualified leads, criteria for sales qualified lead, transitioning leads to sales qualified s.

Learn about InMail messages, including crafting effective InMail messages, benefits of utilizing InMail for outreach, InMail vs. traditional email: key differences.

Learn about workflow automation, including benefits of workflow automation, implementing workflow automation, & common workflow automation tools.

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

Learn about sales key performance indicators, including identifying crucial sales KPIs, & establishing effective sales KPI goals.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Learn about positioning statement, including crafting your positioning statement, & key elements of a strong positioning.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Learn about sales demo, including preparing a winning sales demo, characteristics of successful sales demos, & sales demo versus product demo.

Learn about inbound leads, including generating quality inbound leads, strategies for nurturing inbound leads, & comparing inbound and outbound leads.

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Learn about low-hanging fruit, including identifying low-hanging fruit, strategies for capturing easy wins, & comparing high and low effort opportunities.

Learn about use case, including crafting a compelling use case, essential components of a use case, & comparing use cases and case studies.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about pipeline coverage, including key components of pipeline coverage, improving pipeline coverage efficiency, pipeline coverage vs. traditional s.

Learn about sales cycle, including key phases of a sales cycle, steps to shorten your sales cycle, & sales cycle vs. sales funnel.

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Learn about total addressable market (TAM), including definition, calculation methods, key benefits, how it impacts business strategy, and practical examples.

Learn about sentiment analysis, including how sentiment analysis works, benefits of sentiment analysis, common uses in sales, & implementing sentiment analysis.

Learn about warm calling, including strategies for effective warm calling, benefits of warm calling in sales, & warm calling vs. cold calling: an overview.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Learn about search engine results page, including understanding SERP components, key factors influencing SERP rankings, & SERP and SEO best practices.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Learn about infrastructure as a service, including benefits of adopting IaaS, & IaaS vs. PaaS vs. SaaS: understanding the differences.

Learn about sales enablement content, including crafting compelling sales enablement content, & essential components of effective sales content.

Learn about regression testing, including benefits of regression testing, how to perform regression testing, & types of regression testing.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Learn about user-generated content, including how to leverage user-generated content, & benefits of user-generated content.

Learn about lightning components, including understanding lightning components benefits, & key features of lightning components.

Learn about sales pipeline reporting, including essentials of sales pipeline reporting, key metrics to track, & sales pipeline vs. sales forecasting.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Learn about inside sales rep, including characteristics of effective inside sales reps, & skills required for inside sales success.

Learn about product champion, including identifying potential product champions, & cultivating a product champion mindset.

Learn about LPI, including understanding LPI in sales context, implementing LPI strategies effectively, & comparing LPI with traditional sales metrics.

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Learn about persona-based marketing, including crafting your ideal customer persona, & the impact of persona-based marketing.

Learn about hybrid sales model, including benefits of a hybrid sales model, implementing a hybrid sales approach, & hybrid vs. traditional sales models.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Learn about predictive customer lifetime value, including benefits of predictive CLV, & calculating predictive CLV: a step-by-step guide.

Learn about product qualified lead, including identifying product qualified leads, & key characteristics of product qualified leads.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Learn about load balancing, including how load balancing works, benefits of load balancing, load balancing techniques, & challenges in load balancing.

Learn about target buying stage, including identifying your target buying stage, & key metrics for buying stage analysis.

Learn about outside sales, including strategies for successful outside sales, benefits of employing outside sales, & comparing inside and outside sales.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Learn about sales strategy, including developing a successful sales strategy, key components of sales strategy, & sales strategy vs. sales tactics.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Learn about talk track, including crafting an effective talk track, key elements of a talk track, & talk track vs. script: understanding the difference.

Learn about subject matter expert, including roles and responsibilities of a subject matter expert, & importance of a subject matter expert in business.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Learn about sales quota, including setting sales quotas: best practices, types of sales quotas explained, & achieving your sales quota: strategies.

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.