Top 10 Adapt Alternatives and Competitors

Adapt is a B2B lead intelligence platform that offers features such as prospecting, enrichment, and API integration to help marketing and sales teams access accurate contact data. In this article, we will explore the top 10 alternatives to Adapt.

1. Clay

Admittedly biased, but Clay is truly the best data provider.

One of our key differentiators is our unique waterfalling technique, which allows us to provide top-notch data enrichment solutions at a significantly lower cost. Unlike other providers, Clay doesn't solely rely on its own data. We have established partnerships with over 50 other providers, enabling us to conduct a parallel search across multiple sources. This not only doubles your chances of success but also eliminates the hassle of managing multiple subscriptions.

The restrictions of a single enrichment provider

Sales teams frequently face limitations when relying solely on one provider for data enrichment, resulting in only a small portion of leads being effectively enriched. It's important to note that this limitation is not solely the fault of the data provider, as consolidating all data in one location can be challenging.However, imagine a solution that enables you to automatically access the top 50 data enrichment providers with just one subscription. This is precisely what Clay offers through its innovative waterfalling approach.

The essence of waterfalling and applying it with Clay

Waterfalling lies at the core of Clay's data enrichment strategy. It involves leveraging multiple data sources to ensure you have comprehensive information. For instance, when Clay seeks a prospect's email, it follows a sequential process. It starts with Craft.co, seamlessly moves to ScrapeMagic if no success is found, then proceeds to Postgres, and continues down the list of email data providers until the desired information is obtained. To explore the complete range of our data providers, please visit here.

In summary, Clay is the only company that offers access to 50+ data providers, the capability to waterfall multiple data providers simultaneously, and receives glowing feedback from users like this.

But that's not all Clay has to offer:

• Core features: Unlock the power of Clay with our range of features. Experience AI-enhanced messaging, instant scraping, access to over ten internal sources for lead list creation, seamless integration with CRM data, and our unique ability to simultaneously tap into multiple data providers through waterfalling.
• Ideal use cases: Clay is the perfect solution for various scenarios. Whether it's sales prospecting, lead discovery, enrichment, or comprehensive management of automated outbound campaigns, Clay has got you covered.
• User reviews: Our users have spoken and rated Clay highly with an impressive 4.9/5 on Product Hunt. They commend the platform for its abundance of features, time-saving efficiency, and effectiveness in outbound marketing and lead generation.
• Flexible pricing models: Our plans include Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise, with additional discounts available for bulk purchases. We also offer a free trial, so come try Clay for free today.

2. Instantly

Instantly.ai is a cold email software designed to streamline your email marketing efforts.

• Use cases: Cold email marketing, email warmup, lead generation, and campaign analytics.
• Features: Unlimited email accounts, warmup tool, email validation, bulk domain testing, campaign builder, integrations, inbox rotation, and campaign analytics.
• Price: Instantly offers three pricing plans: a Growth Leads plan for $47/month, a Hyperleads plan $197/month, and a Light Speed plan for $492/month.
• Reviews: Instantly has an overall rating of 4.9/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Instantly over Adapt

1. Comprehensive email campaign management: Instantly offers a full suite of tools for managing email campaigns, including advanced sequencing and analytics, which allows for effective creation, monitoring, and optimization of email marketing strategies.
2. Automated email warm-up feature: Instantly includes an automated email warm-up feature to improve the chances of emails landing in the inbox, a crucial function for maintaining sender reputation that Adapt does not provide.
3. Unlimited email accounts and warm-ups: Unlike Adapt, Instantly allows for the connection of an unlimited number of email accounts and offers unlimited warm-ups, making it ideal for businesses looking to scale their operations.
4. Dynamic personalization and automation: Instantly stands out with its ability to automate and customize email campaigns fully, offering dynamic message templates and the ability to automate follow-up messages for personalized and engaging content.

Disadvantages of using Instantly over Adapt

1. Limited to email outreach: Unlike Adapt, which could potentially support a broader range of marketing strategies, Instantly focuses exclusively on email, lacking multichannel outreach capabilities.
2. No direct CRM integration mentioned: While Adapt facilitates direct CRM integration through its Chrome extension, there's no explicit mention of such a feature for Instantly, possibly requiring additional steps for lead and data management.
3. Potentially higher learning curve: Instantly's comprehensive features might present a steeper learning curve compared to Adapt, which could be a disadvantage for those new to email marketing or preferring simpler tools.
4. Pricing transparency: Adapt's custom pricing approach offers flexibility but lacks transparency, which could be seen as a disadvantage for businesses seeking clear, upfront pricing options like those provided by Instantly.

3. Dropcontact

Dropcontact is a B2B Email Finder and enrichment tool designed to enhance your CRM experience.

• Use cases: CRM data enrichment, email address finding, data deduplication and merging, and information standardization.
• Features: CRM integration, drag and drop file processing, API capabilities, GDPR compliance, and native integrations with popular CRM platforms.
• Price: Email Finder subscription starts at 24€ ($26.23) with options for 1K to 100K searches. CRM integration pricing is personalized based on CRM, size, and number of users. A non-binding free trial is available. More details can be found on the Dropcontact pricing page.
• Reviews: Dropcontact has an overall rating of 4.7/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Dropcontact over Adapt

1. GDPR compliance: Dropcontact is designed with GDPR compliance at its core, utilizing proprietary algorithms and not relying on a contact database, which ensures users' data processing aligns with strict data protection regulations.
2. CRM integration and data enrichment: Dropcontact stands out by offering seamless integration with popular CRMs like Salesforce, HubSpot, and Pipedrive, enriching and cleaning data directly within these systems to improve workflow efficiency.
3. Automatic data cleaning and duplication detection: This platform automates the cleaning process and identifies and merges duplicate contacts in CRMs, significantly enhancing data quality without manual effort.
4. Comprehensive data enrichment features: Unlike Adapt, Dropcontact offers an extensive set of data enrichment features, including phone number enrichment and job enrichment, providing a more rounded approach to managing contact information.

Disadvantages of using Dropcontact over Adapt

1. Focused mainly on CRM integration: Dropcontact's primary focus on CRM data enrichment may not cater to users needing broader lead generation and prospecting tools that operate outside CRM environments, where Adapt's capabilities might be more beneficial.
2. No mobile application: The lack of a mobile application for Dropcontact could restrict users who rely on mobile devices for managing business operations, contrasting with Adapt's potential for more versatile access.
3. Limited public pricing information: The platform's approach to pricing, mainly through subscriptions or quotations, provides less upfront clarity compared to Adapt's possibly more transparent pricing guidance.
4. Lack of a broad user review base: There's a noticeable scarcity of user reviews and ratings for Dropcontact, making it difficult to assess user satisfaction and effectiveness comprehensively, unlike Adapt, which might have a broader feedback base available for prospective users.

4. Uplead

UpLead is a B2B database and business contact data provider that streamlines your prospecting efforts by offering high data accuracy and avoiding bad-fit buyers and low-qualified leads.

• Use cases: B2B prospecting, lead generation, email verification, data enrichment, and intent data analysis.
• Features: Prospector, Email Verification, Data Enrichment, Bulk Lookup, Intent Data, CRM integrations, and API capabilities.
• Price: Uplead offers a range of pricing plans: the Test Drive (Free Trial) for 7 days, Essentials at $99/month, Plus at $199/month, and Professional with custom pricing.
• Reviews: UpLead has an overall rating of 4.7/5 on G2.
• Available as a provider within Clay: No

Advantages of using UpLead over Adapt

1. Advanced contact search capabilities: UpLead's targeted search functionality allows for precise identification of industry-specific contacts or individuals within specific firms, enhancing B2B lead generation efforts.
2. Comprehensive data enrichment options: Users can significantly enhance their prospect lists with detailed information, facilitating more effective outreach and engagement strategies.
3. Real-time email verification: Ensures the high quality and accuracy of contact data, aiding in maintaining effective communication channels.
4. Integration with CRM and other platforms: Extensive compatibility with CRM software and other applications streamlines lead management and campaign activities, offering a seamless workflow.

Disadvantages of using UpLead over Adapt

1. Credit-based system can be limiting: The necessity to use credits for accessing profiles may result in inefficient use of resources if data is outdated.
2. Accuracy of data not always as promised: There have been instances where the actual data accuracy fell short of UpLead's claims, although it generally remains within acceptable bounds.
3. Limited free trial credits: The free trial offers a minimal number of credits, potentially insufficient for a thorough evaluation of the platform's capabilities.
4. Lack of a native mobile app: The absence of a dedicated mobile application might detract from the user experience for those preferring mobile access.

5. Apollo.io

Apollo.io is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

• Use cases: Apollo.io is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
• Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a chrome extension for seamless integration.
• Price: Apollo.io has four pricing editions, ranging from Free to $99, with a free trial available. See the Apollo.io pricing page for more details.
• Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Apollo over Adapt

1. Comprehensive database and enrichment: Apollo's extensive database includes detailed contact information, social media profiles, and technical details for personalizing outreach efforts, offering a significant advantage for targeted campaigns.
2. Advanced search filters: With Apollo, users can employ hyper-targeted search criteria, such as company signals and technographics, enabling more precise prospect targeting than what Adapt might offer.
3. Sales engagement and multi-channel outreach: Apollo supports customized outreach sequences across multiple channels, including email, your social platforms, and phone calls, providing a broader approach to sales engagement compared to Adapt's capabilities.
4. Seamless CRM integration: The platform integrates with major CRM systems, streamlining workflows by syncing data and reducing manual data entry, a feature that may not be as developed or available in Adapt.

Disadvantages of using Apollo over Adapt

1. Data freshness and accuracy concerns: Users have occasionally found outdated information in Apollo's database, potentially impacting the effectiveness of outreach efforts.
2. Integration challenges: Despite offering CRM integration, some users have encountered difficulties in integrating Apollo with their existing systems, which could present more technical challenges than using Adapt.
3. Reliance on templates and generic messaging: The platform's template reliance may lead to impersonal outreach messages, possibly resulting in lower engagement rates compared to more personalized messages that could be crafted with Adapt.
4. Pricing and usage restrictions: Accessing detailed contact information, like personal phone numbers, requires additional fees, and Apollo's fair use policy may limit the number of credits for high-volume users, potentially leading to higher costs than Adapt.

6. Cognism

Cognism is a sales intelligence platform that provides mobile phone numbers and B2B emails of potential business contacts, with a focus on high accuracy and international coverage.

• Use cases: Identifying ideal fit accounts, bypassing gatekeepers, prioritizing ready-to-buy buyers, finding new leads, and enriching existing contacts.
• Features: Mobile phone numbers and B2B emails, 98% mobile phone number accuracy, unrestricted access to person and company-level data, international coverage, easy platform setup, and integrations.
• Price: Cognism offers tailored pricing packages based on individual needs and workflows. Specific pricing plans are not mentioned, but a free trial is available. Users can contact Cognism for more information on pricing.
• Reviews: Cognism has an overall rating of 4.6/5 on G2.
• Available as a provider within Clay: No

Advantages of using Cognism over Adapt

1. Comprehensive sales intelligence and data verification: Cognism excels in providing verified B2B contacts and sales intelligence data, ensuring high accuracy in lead generation by verifying data and calling individual mobile numbers.
2. Real-time B2B data: It offers high-quality, real-time B2B data, allowing for more timely and relevant outreach efforts compared to Adapt's focus on data collection via Chrome extension.
3. API for data enrichment: Cognism provides an API for searching, previewing, and enriching accounts and contacts, facilitating seamless integration into users’ existing workflows and systems.
4. Intent data for target account identification: Utilizes intent data to help identify accounts actively searching for services and products, which can significantly enhance the precision of targeted marketing campaigns.

Disadvantages of using Cognism over Adapt

1. Focus on B2B sales data enrichment: Cognism's strength in B2B sales intelligence and lead generation might not cater as directly to users looking primarily for CRM integration and real-time data collection from websites and social profiles, which is a key feature of Adapt.
2. Potentially longer sales cycle: The sales cycle with Cognism can range from 6 to 8 months, which might not be ideal for businesses seeking quicker returns from their prospecting and outreach efforts.
3. Lack of a mobile application: Unlike Adapt, which does not specify mobile application availability, Cognism explicitly states the absence of a mobile app, potentially limiting access for users on the go.
4. No free or freemium version mentioned: While Adapt offers a free trial, Cognism’s review doesn’t mention a free or freemium version, which might limit the ability of smaller businesses or individuals to test the service without initial investment.

7. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales teams identify and reach potential customers using data-driven insights and buying signals.

• Use cases: B2B sales prospecting, identifying potential customers, leveraging data-driven insights, and automating sales processes.
• Features: Contact and company data, buyer intent, website visitor tracking, email and phone automation, website chat for sales, contact tracking, workflows, and lead enrichment.
• Price: Specific pricing details are not provided on the ZoomInfo pricing page, but they offer data-driven solutions and premium applications. A free trial is available for users to test the platform.
• Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.
• Available as a provider within Clay: No

Advantages of using ZoomInfo over Adapt

1. Comprehensive contact and company database: ZoomInfo is recognized for its extensive database collected from multiple sources, offering detailed contact and company information that enables precise targeting and outreach efforts.
2. Advanced territory planning and data cleansing: ZoomInfo provides features like Territory Planning, which helps in dividing the target audience into regions for targeted marketing efforts, and Data Cleansing, ensuring the database remains clean and accurate by removing duplicates or outdated data.
3. Direct dials and contact finder features: ZoomInfo's platform includes a contact finder and direct dials feature, making it easier to connect with prospects directly, which is particularly useful for cold calling and enhancing the efficacy of outreach campaigns.
4. Intent data and organization charts: With access to purchasing intent data, company attributes, and detailed organization charts, ZoomInfo allows for a more strategic approach to prospecting by identifying key decision-makers and understanding the prospects' purchasing readiness.

Disadvantages of using ZoomInfo over Adapt

1. Customer support responsiveness: Some users have noted that ZoomInfo's customer support can be slow to respond, which might be a concern for businesses needing timely assistance.
2. Complex setup and credit system: Setting up ZoomInfo can be time-consuming, as users need to navigate through selecting and setting up credits for different features. This complexity could be a barrier for some businesses looking for a more straightforward solution.
3. Higher cost: ZoomInfo tends to be more expensive compared to some other sales intelligence platforms on the market. Their pricing structure is also considered complicated by some users, potentially making it less accessible for smaller businesses or those with tighter budgets.
4. Data accuracy challenges: While ZoomInfo is highly praised for its data-driven insights, some users have encountered challenges related to data accuracy, with instances of inaccurate or incomplete information that required additional effort to rectify.

8. Clearbit

Clearbit is a data enrichment tool designed to help businesses create, complete, and correct their records to convert more leads.

• Use cases: Converting more leads, real-time enrichment, data-backed decision making, and seamless integration with other tools.
• Features: 100+ B2B attributes, 250+ data sources, machine learning-powered improvements, and integration with popular platforms.
• Price: Clearbit offers a range of pricing plans: a Free plan, a Growth plan with prices ranging from $50 to $275, and a Business plan.
• Reviews: Clearbit has an overall rating of 4.4/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Clearbit over Adapt

1. Advanced prospecting features: Clearbit offers detailed prospecting capabilities, including advanced search, identification of new leads, and high-quality list management. These features are consistently rated above the category average, indicating a strong ability to find and target the right leads effectively.
2. Superior data augmentation and lead qualification: Clearbit excels in enriching sales data and qualifying leads, with features like smart lists, Salesforce integration, and automatic data refresh. These functionalities are crucial for businesses looking to enhance their sales intelligence and lead management processes.
3. Enhanced sales intelligence email features: Offering sales email templates and the ability to append emails to records, Clearbit provides tools that are essential for crafting effective sales outreach emails. These features are rated well above the category average, showcasing Clearbit's strength in email-based sales intelligence.
4. High user satisfaction: Users highly recommend Clearbit, particularly for companies with large sales teams focused on high-touch prospecting. The ease of accessing prospect information directly in the CRM saves significant time and effort, making it a valuable tool for strategic sales initiatives.

Disadvantages of using Clearbit over Adapt

1. Limited email and online marketing tools: Compared to some competitors, Clearbit does not offer certain email and online marketing features like WYSIWYG email editors, dynamic content, and A/B testing capabilities. This could be a limitation for businesses seeking comprehensive email marketing solutions within one platform.
2. Less focus on lead nurturing automation: Clearbit is not highlighted for lead nurturing automation and data quality management as much as other platforms. For organizations prioritizing automated lead nurturing and stringent data quality controls, this could be seen as a disadvantage.
3. Potential gaps in campaign management features: The platform might not provide as extensive campaign management features, such as event/webinar marketing, which are beneficial for executing diverse marketing strategies.
4. Social media marketing limitations: Clearbit does not emphasize social media marketing tools, such as social profile integration, which could be a drawback for businesses looking to integrate their sales intelligence efforts with social media outreach.

9. Lusha

Lusha is a contact finder extension that helps users find email addresses and phone numbers of their prospects on numerous social platforms.

• Use cases: Finding email addresses and phone numbers of prospects, increasing revenue, and integrating with CRM systems.
• Features: Contact finder extension, high accuracy rate, data privacy and security, bulk enrichment, usage analytics, team management, creating lists, and 1-click integrations.
• Price: Lusha offers a range of pricing plans: a Free plan, a Pro plan at $29/user/month, a Premium plan at $51/user/month, and a custom-priced Scale plan for large teams with unlimited contacts and additional features. Annual plans offer a 25% discount.
• Reviews: Lusha has an average rating of 4.3/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Lusha over Adapt

1. High-quality data across various geographies: Lusha has been successful in providing high-quality data, particularly in managerial and director-level contacts. However, its presence in APAC regions like Japan and Korea, along with other areas, could use enhancement.
2. Effective in appending hard-to-find personal emails: Lusha excels at appending personal emails for specific professions, such as doctors and dentists, which are often challenging to find, showcasing its utility in niche markets.
3. TPS-checked phone numbers: Lusha ensures that phone numbers are TPS checked, adding a layer of compliance and reliability to the contact information it provides, a feature that's particularly appreciated in regulated industries.

Disadvantages of using Lusha over Adapt

1. Limited contact information in certain regions: While Lusha offers good data accuracy overall, it struggles with contacts in specific regions such as the Middle East and Asia, indicating a potential gap in its global data coverage.
2. Focus on cellphone numbers over office numbers: Lusha tends to provide mostly cellphone numbers, with fewer office numbers available. This could be a limitation for users seeking professional contacts within office settings.
3. Challenges with bulk loads and specific contact accuracy: Users have reported that bulk loads are cumbersome and difficult to use, and contact names may pull incorrect contacts intermittently, which could affect the efficiency of outreach efforts.
4. Variable integration with CRMs: While Lusha offers integration capabilities, there's feedback suggesting that it could integrate better with CRMs, and importing data can sometimes be slow, potentially hindering seamless workflow integration.

10. Hunter.io

Hunter is a platform for finding and connecting with professional and company email addresses.

• Use cases: Finding and connecting with professional and company email addresses, cold emailing, domain search, email verification, and integration with other tools.
• Features: Domain search, email finder, email verifier, campaigns, browser extension, and integrations with other applications.
• Price: Hunter offers a range of pricing plans: a Free plan, a Starter plan at $49/month, a Growth plan at $149/month, and a Business plan at $499/month. Non-profit organizations can receive a 30% discount on monthly plans.
• Reviews: Hunter has an average rating of 4.4/5 on G2.
• Available as a provider within Clay: No

Advantages of using Hunter.io over Adapt

1. Accurate email finder and verification: Hunter.io is known for its high accuracy in finding and verifying emails, using a large database and sophisticated algorithms to provide reliable email contacts.
2. Integration with third-party tools: Hunter.io stands out for its seamless integration capabilities with various CRM systems, email outreach tools, and web browsers, enhancing workflow efficiency.
3. Advanced security measures: Prioritizing user data safety and privacy, Hunter.io implements encryption protocols for data transmission, ensuring a secure experience.
4. Affordable and flexible pricing: Offering month-to-month billing terms and the ability to adjust plans according to outreach needs, Hunter.io provides a cost-effective solution with flexibility.

Disadvantages of using Hunter.io over Adapt

1. Limited to email searches: Focusing mainly on email searches and verifications, Hunter.io may not meet the needs of users looking for broader lead generation tools or multichannel outreach capabilities.
2. No social media search function: Lacking the ability to search for emails on social media platforms, Hunter.io's utility might be limited for users who prioritize social media in their outreach strategies.
3. Higher pricing compared to similar solutions: The pricing for Hunter.io can be higher than similar tools on the market, potentially making it less appealing for users with tighter budgets.
4. Potential data privacy concerns: While Hunter.io is GDPR compliant and takes measures for data security, maintaining a large database of personal information could pose risks for data breaches or misuse.

Enrich your data with Clay!

Wrapping up our analysis of Adapt alongside other options, Clay rises above with its exceptional data enrichment technology and networking functionalities. With a methodical integration process that draws on data from over 50 providers, Clay achieves supreme data accuracy and breadth of coverage. Specially crafted for sales and marketing professionals, Clay facilitates the management of multiple data sets. With easy-to-use tools and a variety of pricing plans, Clay is the sensible choice for those wanting to bolster their data and networking capacity. Experience top-tier data enrichment—Sign up today with Clay and elevate your professional networking and data management.

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