ChatGPT Prompts for Sales—Examples and Best Practices

According to a report from HubSpot, sales pros using AI to streamline manual tasks save over two hours each day. That’s more than a quarter of an average workday that can be spent on high-impact activities.

As one of the industry’s leading tools, ChatGPT can help you enjoy the same efficiency level alongside many other benefits.

We’ve used AI throughout our sales process with astonishing results. For example, using AI for lead generation helped us more than double our response rates and conversions across the 800k+ cold emails we send each month. 🚀

Our experts and solutions have also helped hundreds of teams achieve similar results, so in this guide, we’ll teach you how to do the same. Specifically, we’ll cover the following:

• Common sales use cases of ChatGPT
• Main reasons to use it in your sales process
• Example ChatGPT prompts for sales you can copy/paste with minor changes
• Best practices for writing effective prompts

How ChatGPT Streamlines the Sales Process

While ChatGPT is particularly useful for automating repetitive tasks, it can also support executive decisions—which means you can weave it into most sales activities. Here are some common uses of ChatGPT in sales:

Benefits of Leveraging ChatGPT in Your Sales Process

By using ChatGPT for the above tasks, you can expect numerous advantages, most notably:

• ⚡ Increased efficiency—The most apparent benefit of adopting ChatGPT is more work done with less time and effort. Your SDRs can automate a significant portion of their workflow to spend more time closing deals
• 🎯 Enhanced campaign effectiveness—As a generative AI tool, ChatGPT makes it easy to create the precise materials you need to target each prospect more effectively. As a result, your campaigns can have a laser-sharp focus on your prospects and yield better results
• 💲 Cost savings—Due to its time-saving capabilities and automation potential, ChatGPT can lower the overall amount of resources you need to put into your campaigns. Each SDR can complete more work without overextending themselves, which can bring campaign costs down
• ➡️ Structure and predictability—AI solutions give you a repeatable process to remove guesswork from your workflow. When you nail down a few solid ChatGPT prompts, you can keep using them in the long run with minimal tweaks to make the sales cycle smoother
• 📈 Improved ROI—The above benefits paired with ChatGPT’s cost-effectiveness can improve your bottom line. You’ll use fewer resources to launch more effective campaigns, so you can get a considerable ROI increase

ChatGPT Prompts To Improve Sales Campaigns

As you’ll learn later in this guide, creating ChatGPT prompts requires a combination of art and science. Before exploring the nuances you should know about, we’ll provide ready-made sample prompts for the following use cases:

1. Customer research
2. Sales enablement and training
3. Call scripts
4. Outreach email generation
5. Social selling
6. Objection handling
7. ToFu content creation

Customer Research ChatGPT Prompts

ChatGPT can quickly answer plenty of customer questions to help you learn more about your target audience and generate leads. This way, you can drastically reduce the time necessary to understand your prospects and tailor your messaging accordingly. 

Whether you want to know what motivates buying decisions or develop your ICP based on various factors, you can do so through a simple prompt.

Here are some examples of effective prompts for different research scenarios:

• Performing competitor research:

“Find and summarize the top five negative comments and complaints regarding [competitor product]. Use reputable websites like G2 and TrustPilot, making sure to highlight the most notable problems within each review. Structure the response as a set of bullet points.”

• ICP development:

“You’re a sales professional researching leads in the [industry]. Describe the key factors to consider when discovering warm leads, such as company size, employee count, and funding data. Explain why each criterion is important and what to look for.”

Sales Enablement and Training ChatGPT Prompts

Creating sales enablement materials manually can take a while, and conducting training without the help of AI exposes you to unnecessary inefficiencies. 😮‍💨

Luckily, ChatGPT’s generative capabilities save you time and help you create robust materials for onboarding new SDRs and training current ones to let them hone their skills more effortlessly.

Here are a few prompts you can leverage throughout different stages of enablement and training:

• Onboarding new SDRs:

“Write a 1,500-word sales guide on [product or service] designed for onboarding new sales representatives. Include five statistics (with sources) that highlight market trends or the benefits of the product. Break down the sales process into key stages, and provide actionable strategies for engaging prospects, overcoming common objections, and closing deals.”

• Sales call simulation and role play:

“Pretend you’re a CFO of a Fortune 500 company interested in payroll software. I will pitch you a product, and your goal is to simulate a sales call and respond with the most common objections. In addition, provide feedback on my pitch and highlight areas of improvement.”

Call Scripts ChatGPT Prompts

If your sales process involves cold calling, you can use ChatGPT to write call scripts for various scenarios throughout the sales cycle. All you need to do is add the relevant specifics, and you’ll have the scripts in no time. 📲

Here are some example prompts for different aspects of sales calls:

• Introductory call:

“Write a 45-second cold call script introducing [your product or service] and inviting the prospect to schedule a product demo. Focus on two immediate pain points common in [prospect’s industry], and highlight how your solution directly addresses those challenges.”

• Follow-up call:

“Write a short cold call follow-up script for a prospect who recently received an email about [your product or service]. Start by referencing the email and quickly reaffirming the core value proposition. Mention one specific feature that might be of interest to the prospect’s company based on their industry or role, and prompt them to set up a time to learn more.”

• Lead qualification call:

“Create a cold call script aimed at qualifying leads for [your product or service]. The script should focus on asking two key questions to identify if the prospect’s company is a good fit while briefly touching on [benefit that sets the solution apart]. Conclude with a request for a discovery call to explore whether your solution can address the prospect’s specific needs.”

Outreach Email Generation ChatGPT Prompts

Crafting an effective sales email can take a lot of work, but you can get ChatGPT to create the first draft to expedite the process. With a detailed prompt that includes the necessary prospect information, you can minimize the need for heavy rewrites. ✒️

Whether you need an email for a completely new lead or want to further nurture your existing ones to warm them up, ChatGPT is up to the task. Here are some useful email prompts you can try:

• Introductory email:

“Write a 150-word introductory email for [your product or service], targeting [prospect’s company or role]. Highlight two key pain points your product solves in [industry], and mention one unique feature that sets it apart from competitors. Include a brief call-to-action inviting the prospect to schedule a meeting or request more information.”

• Follow-up email:

Write a 200-word follow-up email for prospects who attended [event/webinar name], thanking them for their participation. Mention one topic from the event that is relevant to [prospect’s company/role], and explain how [your product or service] can help address that issue. Offer a customized demo or one-on-one consultation as a next step.”

Social Selling ChatGPT Prompts

If you run cross-channel campaigns, you can use ChatGPT to craft different forms of content for effective social selling. Choose your preferred networks and have prospect data ready. ChatGPT will take care of the rest. 🤝

ChatGPT already understands the nuances of content published on different platforms, so all you need to do is give it enough context to get accurate outputs.

Here are some social selling prompts to use for different social platforms:

• LinkedIn:

“Create a 100-word LinkedIn connection request message aimed at [specific role or industry]. Focus on establishing rapport by mentioning a recent post or industry trend relevant to the prospect. Include a soft call-to-action to connect or schedule a brief conversation to discuss [your product or service].”

• Facebook:

“Write a 150-word Facebook group post for [your product or service], targeting a community of professionals in [specific industry or role]. Open with a question that sparks discussion about a common pain point or trend within the industry, then offer a brief explanation of how [your solution] can help.”

• Custom platform:

“Create an insightful [social platform] comment for a post that says [copy of post]. Introduce [your product or service] subtly in the context of the post.”

Objection Handling ChatGPT Prompts

Sales pros deal with objections regularly, and we all know how tough it can be to overcome them. While AI platforms like ChatGPT can’t match a human’s emotional intelligence necessary to push through objections, they can give you some inspiration from which to draw. 💡

By feeding ChatGPT your common objections, you can get it to write a response you may not have considered before. Even if the output isn’t perfect, you’ll get some direction to follow.

Here are some prompts for common objections SDRs deal with:

• Satisfaction with a competing solution:

“Write an effective response to the objection, ‘We’re happy with our current solution’ that happens during a sales call for [your product or service]. The response should acknowledge the prospect’s satisfaction, then pivot to highlight two unique benefits of [your solution] that their current provider may not offer.”

• Cost:

“Craft a 100-word email response to the objection, ‘It’s too expensive’ for [your product or service] after presenting a pricing proposal. The response should empathize with the prospect's concerns while reinforcing the long-term value and ROI of [your solution]. Use one statistic or case study to demonstrate how the investment has paid off for similar companies.”

ToFu Content Creation ChatGPT Prompts

If you want to improve your inbound sales performance, long-form ToFu content is the way to go. The problem is that such content can be laborious to plan, research, and write. To expedite the process, you can leverage ChatGPT to get first drafts in minutes. 📃

Seeing as ToFu content is longer and more complex than sales copy, your prompts should be more detailed as well. Here are some examples of prompts for different content types and article structures:

• Blog post:

“Write a 1,000-word blog post on the latest trends in [industry], aimed at educating potential customers who are exploring solutions in this space. The article should be structured with an introduction that defines the importance of staying updated on industry trends, followed by three main sections:

1. A breakdown of key emerging trends (with examples or statistics),
2. How these trends are impacting businesses,
3. How businesses can adapt or prepare for the future.”

• Listicle:

“Write a 1,200-word listicle titled '10 Things to Know About [Topic Related to Your Product or Industry]', aimed at readers who are beginning to explore solutions in [industry]. Each section should briefly introduce a key point or concept, followed by 2–3 sentences explaining why it’s important or how it affects decision-making. Ensure the tone is informative and non-technical, and conclude with a call-to-action inviting readers to explore more in-depth resources on [your website].”

Best Practices for Writing ChatGPT Prompts

While we’ve covered various prompts for different uses, almost all share a few attributes that make for solid instructions. To write effective prompts, follow these five practices:

1. Be granular—Short, vague prompts most likely won’t provide the output you’re looking for. You shouldn’t let ChatGPT make too many assumptions, so include as many specific details as you can
2. Include the target audience—Much like your SDRs should know who their audience is, ChatGPT needs this info to tailor the response accordingly. You need abundant prospect data to get responses you can almost copy/paste verbatim
3. Give ChatGPT a role—Role assignment is an excellent prompting technique that gives ChatGPT adequate direction. Let the tool put itself in the shoes of a sales pro, and you should get more effective responses
4. Explain the end goal—Always tell ChatGPT what its response will be used for. This way, you can align its thought patterns with yours to remove the need for extensive back-and-forth
5. Adjust prompts as needed—There’s a high chance you won’t get a perfect response from the get-go. As you develop new context and details, adjust your prompts accordingly to increase the responses’ accuracy

It’s clear that successful prompting boils down to comprehensive data. That’s why you should pair ChatGPT with a capable data enrichment solution. Doing so lets you create a well-oiled machine that automates sales tasks with your campaign’s specifics in mind.

If you need a tool that fully integrates with ChatGPT and enhances prompts with robust data, Clay is an excellent choice. ⭐

Empower ChatGPT With Clay for Endless Automation

Clay is an end-to-end data enrichment and sales automation platform that lets you uncover all the information you need to execute effective, personalized outreach campaigns. Thanks to the platform’s seamless OpenAI integration, you can connect it to ChatGPT and make sure your prompts aren’t missing any important details. ✔️

The following table explains some of the main actions you can complete with ChatGPT through Clay:

Clay’s OpenAI integration uplevels the way you use ChatGPT. Instead of figuring out the necessary prompt details from scratch, you can let Clay provide all the data you need to make prompts detailed and effective. Better yet, you can write cold emails directly from Clay in no time using all the information you have. To see how, check out this quick tutorial:

Beyond ChatGPT—How Clay Empowers SDRs Through Robust AI Features

The OpenAI integration is far from the only way you can leverage AI with Clay. If you want to automate processes throughout the sales cycle, you can use Claygent—an advanced AI researcher and assistant that performs many tasks, such as:

• Finding people and researching their data
• Answering specific questions about people and companies
• Summarizing extensive research to highlight actionable info

Besides Claygent, Clay is equipped with various handy AI-powered features, such as:

• AI templates for different tasks like writing emails and generating ICPs
• AI formulas and conditional runs that streamline your workflow
• AI message writer that pulls data from your Clay table to write hyper-personalized emails at scale

Still, Clay’s AI capabilities wouldn’t matter much without extensive data. This brings us to the platform’s core functionality—effortless data enrichment.

A Wealth of Data at Your Fingertips

Clay solves one of the main issues sales teams encounter—laborious, ineffective data enrichment. It combines over 50 data providers to let you tap into several databases at once without ever leaving the platform.

All you need to do is select the data you need (emails, phone numbers, etc.) and choose the providers you want Clay to browse. The platform will then use waterfall enrichment to scour the selected sources one by one until it finds the information you’re looking for. 🙌

Clay lets you find data far beyond basic contact information. You can use it for countless prospecting tasks, such as:

• Enriching company data
• Finding local businesses using Google Maps
• Finding company lookalikes

If you prefer a more engaged data collection process, you can use Clay’s Chrome extension. It lets you pull data from websites as you visit them, either through pre-built recipes or custom ones for greater flexibility.

Only Pay for What You Need

Clay offers a robust free plan that lets you leverage its core data enrichment features and AI capabilities without time limits. To maximize its functionality, you can choose between the following paid tiers:

Within each plan, you can choose from several credit amounts to avoid waste and get the most out of every dollar you invest. 💰

So far, plenty of users have used Clay to enhance their sales processes. Here’s what one of them had to say:

Create a Free Clay Account

If you want to combine robust data enrichment with cutting-edge AI, you can get started with Clay in three quick steps:

1. Visit the signup page ✒️
2. Enter your name, email, and password 📧
3. Browse Clay’s data enrichment and AI features 🧠

To learn more about Clay, you can explore Clay University and join the platform’s Slack community of existing users and sales pros. Feel free to sign up for the newsletter to get product updates and valuable tips for leveraging AI in your sales process.

💡 Keep reading: Want to learn more about effective AI adoption in sales? Check out these articles:

• AI in marketing and sales
• AI SDR
• AI in B2B sales
• AI-guided selling
• AI lead scoring