Top 10 Demandbase One Alternatives and Competitors

Demandbase One is a platform that assists account-based marketing (ABM) teams by providing AI-supported data and tools to facilitate and accelerate opportunities.

In this article, we will summarize the top 10 alternatives to Demandbase One.

1. Clay

Clay is a leading-edge solution that doubles your lead generation capabilities compared to other providers. With integration across 50+ data providers, including big names like Clearbit and Lusha, Clay uses a unique method called waterfalling to process data simultaneously. This not only ensures precision but is also more cost-efficient than relying on a single data provider.

The downsides of single-source data enrichment

When you depend solely on one data enrichment provider, your access is confined to their database, potentially resulting in missed leads if the data you need is absent in their system. You can opt to add more subscriptions, but the tiresome process of adding new sources can be both costly and time-consuming.

This prevents you from swiftly adapting to evolving data needs and exploring a broader spectrum of information for more comprehensive insights.

Why Clay doubles your lead reach with waterfalling

Clay's game-changing waterfalling method lets you tap into multiple data sources all in one user-friendly platform. Need a prospect's email? Just breeze through Apollo.io, RocketReach, and Clearbit until you find what you're looking for. This way, you're guaranteed the highest enrichment rates possible. Discover the variety of providers for all the details.

Delving deeper into Clay's offerings

• Tailor-made features for high-performing teams: With over 10 sources for lead generation, 150+ enrichments, and AI-assisted email composition, Clay's standout feature is the waterfall function, enabling simultaneous data retrieval from multiple providers for highly accurate results.
• Ideal use cases: Clay is the go-to tool for sales teams, recruiters, growth-focused agencies, and startups aiming to quickly scale personalized outbound initiatives.
• Cost-effective pricing plans: Our plans are budget-friendly, ranging from Starter ($149 per month) to Enterprise options, all offering volume discounts. Learn more at the Clay pricing page.
• Endorsements to vouch for us: Our users have given us an outstanding 4.9/5 review score on Product Hunt, highlighting our feature-rich platform, its efficiency in saving time, and its effectiveness in outbound marketing and prospecting.

In summary, Clay's unique offer of integrating over 50 data providers, utilizing multiple sources simultaneously through waterfalling, and receiving exceptional user feedback makes it a standout choice.

2. Lusha

Lusha Extension is a contact finder tool designed to provide contact information for prospects on multiple websites.

• Use cases: Sales prospecting, marketing outreach, and recruitment.
• Features: Contact information retrieval from multiple sources, high accuracy rate, ISO 27701 certification, and compatibility with CRM platforms.
• Price: Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale. A free trial is also available.
• Reviews: Lusha has an overall rating of 4.3/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Lusha over Demandbase One

1. Enhanced prospecting capabilities: Lusha is noted for its prospecting tools, including advanced search and new lead identification, which are highly rated and exceed the average category, indicating its effectiveness in sales lead discovery.
2. Sales intelligence data accuracy: Lusha offers accurate sales intelligence data, ensuring reliable information for sales teams to utilize in targeting and personalization efforts.
3. Simplified contact gathering: The platform simplifies the process of gathering contact details, reducing the need for manual verification and making it user-friendly for professionals across sales, marketing, and recruitment.
4. Effectiveness in enhancing marketing campaigns: Lusha aids sales and marketing professionals in crafting targeted marketing campaigns with higher conversion rates, supporting more effective strategies to boost revenue.

Disadvantages of using Lusha over Demandbase One

1. Limited ABM and advertising features: Lusha lacks the comprehensive ABM and advertising capabilities found in Demandbase One, making it less suitable for businesses focusing on these strategies.
2. Narrower intent data and audience segmentation: The platform offers less in terms of intent data and audience segmentation compared to Demandbase One, potentially limiting its effectiveness for targeted marketing efforts.
3. Less emphasis on analytics and reporting: Compared to Demandbase One, Lusha might not provide as extensive analytics and reporting features, which could be a disadvantage for companies looking for in-depth campaign insights.
4. Smaller scale of integration and operations: Focused mainly on direct outreach and sales intelligence, Lusha may not meet the needs of larger organizations or those requiring integration across various marketing channels and platforms.

3. Apollo.io

Apollo.io is a sales intelligence software designed to help sales teams find and engage with prospects more effectively.

• Use cases: Sales prospecting, lead generation, and email outreach.
• Features: Extensive database, powerful search and filtering tools, seamless integrations, and an effective engagement suite.
• Price: Apollo.io offers 4 pricing plans, ranging from free to $99 per month, with a free trial available. See the Apollo.io pricing page for more details.
• Reviews: Apollo.io has an overall rating of 4.8/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Apollo over Demandbase One

1. Data augmentation and lead qualification features: Apollo excels in data augmentation and lead qualification, with its platform rated above the category average. It provides robust tools for the lead qualification process, smart lists and recommendations, and Salesforce integration, which are highly valued by users for enhancing sales intelligence and prospect engagement.
2. Sales intelligence email features: Apollo offers superior sales intelligence email features, with its capabilities for appending emails to records and providing sales email templates being particularly noted for their effectiveness. This focus on email engagement is a significant advantage for sales teams looking to optimize their outreach strategies.
3. Automatic data refresh and data hygiene: Apollo's platform stands out for its automatic data refresh and data hygiene capabilities, ensuring that the sales teams have access to the most current and clean data. This aspect is critical for maintaining the accuracy of sales intelligence and the effectiveness of sales campaigns.
4. User support and training: Apollo receives high marks for its support and online training, indicating a strong commitment to customer service and user success. This level of support can be crucial for organizations that require assistance in maximizing the value of their sales intelligence platform.

Disadvantages of using Apollo over Demandbase One

1. Engagement and personalization features: Apollo does not offer the same depth in engagement and personalization features compared to Demandbase One. For businesses that prioritize highly personalized marketing and sales strategies, this could be a limitation.
2. Ad campaign capabilities: Demandbase One provides more comprehensive features for ad campaign creation, display advertising, contextual advertising, and ad reporting and analytics. Organizations looking to integrate extensive advertising campaigns into their ABM strategies might find Apollo lacking in this area.
3. Audience segmentation and ABM sales intelligence: Apollo does not match Demandbase One in terms of audience segmentation and ABM sales intelligence, which are critical for executing sophisticated account-based marketing strategies. For companies that rely heavily on these capabilities, Demandbase One might be the more suitable option.
4. Intent data for account identification: While Apollo provides robust sales intelligence and prospecting tools, it does not offer the same level of intent data and account identification features as Demandbase One. This can be a significant disadvantage for businesses that use intent signals to prioritize and engage with accounts showing interest in their solutions.

4. Cognism

Cognism is a premium sales intelligence platform designed to provide accurate mobile phone numbers and B2B emails for businesses looking to connect with potential clients.

• Use cases: Sales prospecting, marketing outreach, revenue operations, and go-to-market strategies.
• Features: 98% mobile phone number accuracy, contact and company data, events data, CRM integrations, and bypassing gatekeepers.
• Price: Tailored pricing packages based on individual needs, with a flat platform access fee. Offers Platinum and Diamond subscription options. See the Cognism pricing page for more details.
• Reviews: Cognism has an overall rating of 4.6/5 on G2.
• Available as a provider within Clay: No

Advantages of using Cognism over Demandbase One

1. Data Accuracy and Reach: Cognism's data collection methods significantly increase reach and conversion rates, providing users with the most up-to-date and freshest data available, which can increase reach by 5 times and conversion rate by 7 times.
2. Compliance with Data Privacy Regulations: The platform is fully compliant with GDPR and CCPA, ensuring that all accessed business emails meet the necessary legal standards.
3. Enhanced Lead Generation and Prospecting: Cognism excels in identifying ideal customers and generating B2B leads through its Revenue AI engine, which combines human verification with intelligent technology to ensure data accuracy and utility for sales and marketing efforts.
4. Broad Range of Support and Training Options: Offers multiple training options including in-person, webinars, live online, and documentation, alongside a variety of support options like 24/7 live reporting and chat support, catering to businesses of all sizes from small to large enterprises.

Disadvantages of using Cognism over Demandbase One

1. Limited ABM and Advanced Advertising Capabilities: Cognism focuses more on lead generation and sales intelligence rather than the comprehensive ABM and advertising capabilities that Demandbase One offers, such as personalized account-based messaging and ads.
2. Less Emphasis on Engagement Data Tracking: Demandbase One provides detailed engagement data tracking across multiple channels, which might be more advanced compared to what's available through Cognism, especially for businesses prioritizing deep analytics on customer engagement.
3. Potentially Confusing Licensing Model: Some users have found Demandbase One's licensing model to be confusing, which might also be the case when comparing it to Cognism's straightforward approach to pricing and customization according to user needs.
4. User Interface Bugs: While not directly related to Cognism, it's noteworthy that some Demandbase One users have reported bugs within the UI during setup, which could imply a smoother overall user experience with Cognism, known for its easy-to-use platform.

5. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help businesses identify and reach potential customers using data-driven insights and buying signals.

• Use cases: Sales prospecting, lead generation, marketing outreach, and data-driven insights.
• Features: Accurate contact information, buying signals, conversation intelligence, engagement tools, and CRM integrations.
• Price: Offers a Free Plan, Growth Plan ranging from $50 to $275, and an Enterprise Plan with custom pricing. See the ZoomInfo pricing page for more details.
• Reviews: ZoomInfo SalesOS has an overall rating of 4.4/5 on G2.
• Available as a provider within Clay: No

Advantages of using ZoomInfo over Demandbase One:

1. Extensive North American leads: ZoomInfo boasts a broad database of leads, particularly strong in North America.
2. Comprehensive company details: Offers detailed information on companies, including revenue and funding.
3. Seamless CRM integration: Notably, its integration with HubSpot is highlighted as seamless.
4. User-friendly interface: Generally, users find ZoomInfo's platform easier to use, set up, and administer compared to Demandbase One.

Disadvantages of using ZoomInfo over Demandbase One:

1. Lower engagement features: ZoomInfo's engagement features are rated significantly lower than Demandbase One's, indicating potential limitations in engagement tracking and personalization.
2. Ad campaign functionalities: It has lesser capabilities in ad campaign creation, display advertising, and ad reporting analytics.
3. Audience segmentation: ZoomInfo scores lower in audience segmentation and targeting, affecting its ability to execute nuanced ABM strategies.
4. Intent data depth: Offers less comprehensive intent data features, which might impact the ability to capture and utilize intent signals effectively.

6. Clearbit

Clearbit is a data enrichment tool that helps businesses create, complete, and correct their records to convert more leads.

• Use cases: Lead generation, data enrichment, sales prospecting, and marketing outreach.
• Features: Real-time enrichment, 100+ B2B data points, integration with various tools, and machine learning-powered improvements.
• Price: Offers a Free Plan, Growth Plan ranging from $50 to $275, and an Enterprise Plan with custom pricing. See the Clearbit pricing page for more details.
• Reviews: Clearbit has an overall rating of 4.4/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Clearbit over Demandbase One

1. Extensive B2B contact database: Clearbit boasts a large database with over 30 million business contacts globally, offering broad coverage for finding and connecting with potential customers.
2. Seamless CRM integration: Particularly with HubSpot, Clearbit ensures smooth data transfer and management, enhancing CRM and marketing efforts through efficient data synchronization.
3. Lead scoring and routing: Clearbit's tools for personalizing sales approaches help focus efforts on the most promising leads, improving sales pipelines and marketing efficiency.
4. Global reach: With a database covering contacts and companies across various regions, including the US, APAC, and EMEA, Clearbit supports businesses looking to operate or expand globally.

Disadvantages of using Clearbit over Demandbase One

1. Limited ABM features: Compared to Demandbase One, Clearbit offers fewer functionalities specifically designed for Account-Based Marketing (ABM) and Account-Based Experience (ABX), which may limit its effectiveness for strategic account targeting.
2. Narrower focus on data enrichment: Clearbit primarily focuses on contact and company data enrichment, lacking the broader marketing or sales strategy execution capabilities found in Demandbase One.
3. Absence of predictive analytics: Unlike Demandbase One, Clearbit does not offer predictive analytics for forecasting market trends and buyer behavior, potentially limiting strategic marketing insights.
4. More suitable for direct sales tools: Clearbit is optimized for sales teams looking for direct sales tools and straightforward functionalities, which might not cater to the needs of users seeking a strategic, data-driven approach to account-based marketing.

7. PhantomBuster

PhantomBuster is an automation platform that offers a range of tools for lead generation, data enrichment, and outreach campaigns.

• Use cases: Lead generation, data enrichment, automated social media outreach, and automating repetitive tasks.
• Features: Phantoms (automation scripts), Flows (workflows), CRM integrations, and a wide range of ready-made automations.
• Price: Plans include a 14-day free trial, Starter at $69/month (paid annually), Pro at $159/month (paid annually), and Team at $439/month (paid annually). See the PhantomBuster pricing page for more details.
• Reviews: PhantomBuster has an overall rating of 4.2/5 on G2.
• Available as a provider within Clay: No

Advantages of using PhantomBuster over Demandbase One

1. Extensive social media integration: PhantomBuster supports automation and data extraction across a wide range of social media platforms, including Twitter, Instagram, Facebook, and more. This breadth of integration surpasses many competitors, making it a versatile tool for social media-focused lead generation campaigns.
2. Code-free automation: Offering a code-free environment for setting up automations, PhantomBuster is accessible to users without technical expertise. This ease of use enables businesses to quickly deploy lead generation and data enrichment strategies without the need for specialized programming skills.
3. Customizable lead generation: With over 100 pre-built automations, PhantomBuster provides a comprehensive suite of tools for custom lead generation tasks. This versatility allows users to extract leads from virtually any corner of the web, enrich database information, and automate outreach campaigns.
4. Real-time performance reporting: PhantomBuster offers real-time reporting on the performance of lead generation and outreach campaigns. This feature helps users take quick actions based on current data, optimizing their strategies for better results.

Disadvantages of using PhantomBuster over Demandbase One

1. Focused on social media and web data extraction: While PhantomBuster excels in social media automation and data scraping, it might not offer the depth of ABM, advertising, and account intelligence features that Demandbase One provides. This could limit its utility for companies looking for comprehensive ABM platforms.
2. Pricing can be high for some businesses: PhantomBuster's pricing may be considered high compared to some alternatives, especially for small businesses or startups with limited budgets. This could make it less accessible to companies looking for cost-effective automation tools.
3. Limited ABM and advertising features: PhantomBuster focuses more on lead generation through social media and does not offer the robust ABM and advertising tools that Demandbase One does. Businesses seeking to implement sophisticated ABM strategies might find PhantomBuster's offerings insufficient.
4. Learning curve for comprehensive use: Despite its code-free environment, setting up and optimizing PhantomBuster's wide range of automations may require a learning curve for some users. This could slow down the implementation process for teams without prior experience in digital marketing automation.

8. FullContact

FullContact is an identity resolution provider that offers comprehensive enriched data insights to improve relationships between businesses and their customers.

• Use cases: Powering MarTech, ID verification and fraud prevention, building brands, and enhancing customer experiences.
• Features: Comprehensive enriched data insights, privacy and security compliance, industry-specific solutions, and partnerships with companies like Snowflake.
• Price: FullContact offers a free plan, a subscription plan, and a free trial. However, specific pricing details are not provided. For more information, visit the FullContact pricing page.
• Reviews: FullContact has an overall rating of 4.3/5 on G2.
• Available as a provider within Clay: No

Advantages of using FullContact over Demandbase One

1. Enhanced personalization for marketing campaigns: FullContact specializes in identity resolution, offering rich consumer insights that enable highly personalized marketing efforts, surpassing Demandbase One's focus on B2B accounts by offering a more granular view of individual consumers.
2. Broader data enrichment capabilities: FullContact's data enrichment services provide comprehensive insights into customers' personal and professional lives, offering more extensive data points than Demandbase One, which is more narrowly focused on B2B intent data and account insights.
3. Stronger focus on consumer privacy and compliance: FullContact places a strong emphasis on privacy and compliance, ensuring that data is collected and used in accordance with global privacy laws, which is crucial for companies targeting consumers in highly regulated industries.
4. Versatility in use cases: FullContact's services are applicable across a variety of industries and use cases, including marketing, customer service, and fraud prevention, offering flexibility that may not be matched by Demandbase One's B2B-centric offerings.

Disadvantages of using FullContact over Demandbase One

1. Limited ABM and targeted advertising features: FullContact's strengths in personal and professional data enrichment might not translate into the robust Account-Based Marketing (ABM) and targeted advertising capabilities that Demandbase One offers, making it less suitable for comprehensive B2B marketing strategies.
2. Narrower focus on B2B sales intelligence: While FullContact offers broad insights into consumer identities, it may lack the specialized B2B sales intelligence and account-based insights that Demandbase One provides, which are crucial for B2B sales strategies.
3. Fewer integrations with B2B marketing platforms: Demandbase One boasts extensive integrations with B2B marketing and sales platforms, which might not be as extensive or focused in FullContact's offerings, potentially limiting its utility in a B2B tech stack.
4. Less emphasis on intent data for B2B marketing: FullContact's primary focus on identity resolution might mean less emphasis on collecting and analyzing intent data, which is a cornerstone of Demandbase One's value proposition for targeting and engaging B2B buyers.

9. Dropcontact

Dropcontact is a GDPR-compliant B2B email finder and enrichment tool designed to enhance contact data within CRM platforms.

• Use cases: B2B email finding, contact enrichment, CRM integration, and data verification.
• Features: Email enrichment, B2B email validation, duplicate merging, information standardization, name order correction, and first names spelling correction.
• Price: Plans start at €24 per month (1,000 credits), with no user limit and no commitment. A free plan with 25 credits per month is available, and a free test with 100 credits is offered upon account opening. See the Dropcontact pricing page for more details.
• Reviews: Dropcontact has an overall rating of 4.7/5 on G2.
• Available as a provider within Clay: Yes

Advantages of using Dropcontact over Demandbase One

1. Automated CRM data cleaning: Dropcontact offers a unique feature that automatically detects and merges duplicate data within your CRM, ensuring your database remains clean and efficient without manual intervention.
2. Real-time data updates: It ensures that your CRM data is always up-to-date, leveraging algorithms to provide the freshest information possible, rather than relying on potentially outdated databases.
3. 100% GDPR compliance: Dropcontact's adherence to GDPR is robust, as it does not use any databases for its operations, ensuring privacy and compliance by enriching B2B contacts with professional data only and preventing unauthorized access to client CRMs.
4. Native CRM integration: Dropcontact boasts seamless integration with major CRM platforms like Salesforce, Hubspot, and Pipedrive, enabling easy setup and automatic background operation to focus users on their sales rather than data management.

Disadvantages of using Dropcontact over Demandbase One

1. Lack of extensive database: Unlike Demandbase, which has a vast database for data enrichment, Dropcontact relies solely on algorithms for data updates and enrichment, which might limit the scope of data available for enrichment.
2. Focused primarily on CRM data cleaning: Dropcontact specializes in CRM data cleaning and enrichment, which may not cater to the broader range of ABM, advertising, and sales intelligence needs that Demandbase One addresses.
3. No significant change alert outside CRM: While Dropcontact updates CRM data in real-time, it may not provide alerts for significant changes outside the CRM environment, such as job changes or company updates, unless directly related to CRM entries.
4. Limited by GDPR compliance for data sourcing: The strict adherence to GDPR compliance, while a significant advantage in terms of privacy, limits Dropcontact's ability to use broader data sources that might enhance data enrichment capabilities, unlike Demandbase, which utilizes a comprehensive database for account intelligence.

10. RocketReach

RocketReach is a powerful email and phone number finder designed for businesses looking to streamline their sales, marketing, and recruitment efforts.

• Use cases: Sales prospecting, marketing outreach, recruitment, and contact information retrieval.
• Features: Email and phone number finding, advanced search, browser extension, bulk lookups, API, and integrations with popular tools.
• Price: Offers 4 pricing editions ranging from Free to $249, with a free trial available. See the RocketReach pricing page for more details.
• Reviews: RocketReach has an overall rating of 4.5/5 on G2.
• Available as a provider within Clay: No

Advantages of using RocketReach over Demandbase One

1. AI-powered recommendations: RocketReach uses AI to suggest profiles and contacts, potentially expanding your network beyond your initial search parameters.
2. Data quality enhancements: Continuous updates ensure the contact information provided is accurate and reliable.
3. Advanced search capabilities: Allows for the identification of niche profiles globally, not just standard professional roles.
4. Ease of integration: RocketReach seamlessly integrates with many CRM systems, improving workflow efficiency.

Disadvantages of using RocketReach over Demandbase One

1. May not cover all industries or regions equally: There could be gaps in the database for certain sectors or geographic areas.
2. Potential for email saturation: High usage volume might lead to recipients receiving too many contacts, possibly diminishing response rates.
3. Lacks comprehensive ABM features: RocketReach is primarily a contact discovery tool and may not offer the extensive ABM and marketing automation capabilities that Demandbase One provides.
4. Focused on contact information: While excellent for direct outreach, RocketReach may not offer the broader marketing and analytics features that Demandbase One does, such as intent data analysis and account-based advertising.

Enrich your data with Clay!

As our assessment of Demandbase One and similar services concludes, Clay distinguishes itself with high-grade data enrichment technology and networking effectiveness. With a strategic tiered integration system and data amalgamation from over 50 providers, Clay achieves unmatched data precision and extensive coverage. Suited for the needs of sales and marketing experts, it makes the management of diverse data sources straightforward. Clay provides intuitive interfaces and multiple pricing plans, positioning itself as the go-to tool for enhancing your data and networking capabilities. Experience next-level data enrichment—Sign up today with Clay to transform your professional networking and data tactics.