Lemlist integration overview

Automated multichannel outreach tool.

Integration Overview

The LemList integration in Clay allows users to send per-lead data from Clay (including personalized email copy) directly to LemList for email campaigns. In this guide we’ll go over:

Setting up LemList and Clay
Pushing LemList data to campaign
Updating contacts with LemList

Requirements for Setting Up LemList <> Clay

You will need two prepare two steps in advance to set up LemList and Clay integration

Requirement #1: Add your LemList API key to Clay

Open your Lemlist account dashboard (app.lemlist.com)

Navigate to Settings > Integrations

Generate an API key and copy it to your clipboard

You can add your Lemlist account to Clay through the enrichment panel when selecting Add Lead to Campaign

Click “Add account” in the Lemlist Enrichment panel and paste in your API Key.

Requirement #2: Have an existing campaign you are adding leads to

To use Clay, ensure you already have a campaign set up in LemList.

Please note that new campaigns cannot be created directly within Clay, so you’ll need to obtain a LemList campaign ID to enable the integration.

Every LemList integration action must have an existing campaign. If you want to create a new campaign check out Lemlist’s guide on how to create a campaign.

Pushing data to LemList

Within Clay, you can push your data to LemList in two ways

Send a new enriched lead to campaign
Update and enrich an existing lead in campaign

Add new enriched lead to campaign

Create a new campaign in Lemlist

To add a new lead to your existing campaign, you just need to run the Add Lead to Campaign integration. Here’s a step by step guide on how to use this integration.

Step 1: Select your LemList account

Select the LemList account to send emails from. If you have not already integrated LemList with Clay, please enter your API key when creating an account.

Step 2: Specify campaign to push leads to

Make sure you have an existing campaign you are pushing leads to. If you do not have a campaign set up, see Setting up LemList <> Clay

Step 3: Input Lead Email and update default fields

Input the email of your lead.

Optionally, input any fields you want to update for your contact.

Step 4 (Important): Input custom fields

You can push custom fields into LemList. This will be created as a new Custom Field Name and Custom Field Value Pair.

This can include personalized lines or custom snippets that don’t fit the standard fields.

Step 5: Select smart and social enrichments

If the Smart Enrichment is switched on, and you have the Sales Engagement feature, Lemlist will use the First Name, Last Name, Company Domain, and Linkedin URL to find the email of the lead.

If the LinkedIn Enrichment is switched on, and you have the Sales Engagement feature, Lemlist will enrich the lead with LinkedIn data using the Linkedin URL.

Step 6: Configure run settings

Specify Auto-update and Conditional run statements.

If you are running trigger campaigns please make sure to turn Auto-update on.

Update existing leads with LemList Campaigns

To add a new lead to your existing campaign, you just need to run the Update Lead in Campaign integration. Here’s a step by step guide on how to use this integration.

Step 1: Select the Update Lead in Campaign action.